London – Shopping at Boutique LS:N Global would be a seamless, intuitive and rich retail theatre experience.
When walking into our store you would feel confident that we had done our homework. You could check in with us without feeling pressurised to shop. We would have measured your taste-graph and know how you feel about other people’s curated retail. And we would be inspired by blogtail-driven concepts such as BeautyMART.
We know retail theatre is important. The LS:N Global store would offer an experience, whether it be a touch of fantasy similar to Louis Vuitton’s Shanghai Maison, gamification at the Yayoi Kusami pop-up in Selfridges or a physical-digital Burberry World Live touch-controlled brand journey. We would inject a factional personality into the store experience too, just like Man on the Boon in Seoul.
Our store would exemplify omni-channel retail and would be a seamless shopping experience that delivers something over and above the expected. Shoppers could try the personally tailored customising service similar to Topshop’s Catwalk Commerce experiment and would be pleasantly surprised when they get what they order.
Our store would have unrivalled customer service, with concierges to help you find your heart’s desire, just like the luxury shopping experience at Level Shoe District, Dubai mixed with a healthy dose of pampering at Harvey Nichols Beauty Bazaar.
You, the editor and informed consumer, would be our number one focus. With our global remit we like to think Boutique LS:N Global would offer the best international offer, tailored to you.
If LS:N Global made… 2012 is a series of reports reflecting the LS:N Global team’s pick of the best innovations of the year, and those that are most relevant for consumers in 2013.