Germany – Lufthansa has unveiled new business- and first-class suites designed to offer greater flexibility and next-level privacy for today’s travellers – whether their trip is for business or pleasure. As part of the airline’s new long-haul product, Lufthansa Allegris, the company is investing £2.2bn ($2.7bn, €2.5bn) in products and services over the next two years.
In collaboration with London-based design studio Pearson Lloyd, the airline’s new business-class layout consists of seven seats, each with direct aisle access. Chest-high walls and a one-two-one configuration allow sliding doors to open up directly to the aisle – creating less disruption and more privacy.
The most distinctive feature of the redesign is the possibility to tailor one’s flying experience, a response to the evolving nature of consumers’ travel needs. Parents travelling with a small child, for example, can fly in suites with in-house bassinets. Those looking for a relaxing flight can sleep in extra-long (2.2m) beds. In addition, those requiring a dedicated workspace can connect two suites together to create a mini-office in the cabin.
The post-pandemic travel market is booming, but customers, more in control of their schedules than before, are looking for tailor-made experiences like the Lufthansa redesign – as we revealed in our Data-driven Escapes microtrend.
Adapt your offering to consumers’ changing lifestyles, including flexi-working, living and travelling, to attract more customers