London – Plant marketplace Sproutl has been given an animated rebranding, with a platform and logo that grow and evolve like its product range.
Tuning into the Sproutl's ambition to make the experience of purchasing plants more accessible, while modernising the gardening sector, design consultancy OMSE has created a visual identity that ‘grows'. The company’s logo features twisting vines, flowers and leaves – including Millennial favourite, the monstera plant.
With bursting floral motifs and bright colours, the identity is a celebration of gardening that is meant to feel playful and joyous rather than factual. ‘We felt Sproutl needed an identity that could grow, just like its plants. Taking inspiration from the name, the core symbol can grow into many of the products Sproutl offers – from flowers and houseplants to shrubs and trees,’ explains OMSE.
With an algorithm that caters for users' specific plant preferences and goals, Sproutl is also taking a data-driven approach to gardening. To learn more about regenerative gardening technologies, readers should consult our Nature-hacking Market.
Strategic opportunity
As the gardening industry attracts a younger and more diverse audience, branding should reflect these societal shifts. Visual identities should feel playful, not prescriptive