Need to Know
15 : 06 : 20

Italy – The fashion house has partnered with multiplayer game Tennis Clash for a collection of Gucci garments.

Part of the collaboration is an in-game tennis tournament, in which users can be kitted in Gucci tennis outfits while competing. Featuring matching tennis skirts, tops, tracksuits and footwear, the collection is also available to buy as physical pieces.

Tennis Clash also links directly to the Gucci website, encouraging players to invest in real life versions of the virtual garments worn in-game. While many fashion brands have tapped into the gaming world in recent years, Gucci’s use of Tennis Clash as an alternative digital shopfront is likely to spark new innovation in the retail and entertainment sectors.

The collision of virtual and physical garments in the gaming world is proving profitable for fashion brands, as we explore in In-game Fashion.

London – Hot 4 U is a new delivery and collection-only restaurant supporting local chefs.

The restaurant is working with chefs from St.John, Cub and Silo, bringing together the flavours and expertise of these businesses in a dining outlet that responds to the current challenges of the market. Offering a weekly changing set menu for delivery and collection on Fridays and Saturdays, Hot 4 U offers dishes such as tête de cochon with rosehips and tamarind; rabbit glazed in fig leaf and Szechuan daikon.

While some dishes are ready to eat, others are designed for customers to finish creating at home. The concept restaurant offers citywide delivery, with an informal service that asks customers to order via DMs on Instagram.

Showcasing a unique template for future dining spaces, Hot 4 U offers an example of how food and beverage brands will innovate in the inter-Covid period.

According to research by deVere Group, more than a quarter of its clients are considering or are actively engaged in responsible and sustainable investment.

The organisation reports that, since the beginning of May, 26% of all clients had sought environmental, social and governance (ESG) investments. As a global recession looms, affluent clients are focusing their wealth on supporting social causes.

As Nigel Green, CEO and founder of deVere, explains: ‘The global pandemic has brought into laser-like focus how the health of our planet affects human health which, in turn, affects the way we all live and work.’

As a result of Covid-19, many individuals, brands and businesses are offering support through financial investments. In our Uneasy Affluence macrotrend, we explore how social initiatives are encouraging a more purposeful distribution of wealth.