Global – Its latest campaign highlights the fact digital technologies have become a distraction from productivity.
In response, the file transfer company has released a digital platform and campaign entitled Please Leave, pitching WeTransfer as a brand to help people reclaim their time with simple online tools. Using a short film directed by Stink Studios and dedicated microsite, the campaign reflects the brand’s mission to remove friction from every aspect of the creative process, resulting in more time to spend offline. With WeTransfer’s simplified tools, such as Collect, WePresent and Paste, users can bring their ideas to life before returning to the physical world.
For more on why our future devices should be disengaging, and why design should be user-unfriendly, read our Opinion piece.