Exhibiting at Milan Salone for the first time in 8 years, Sony has created a sensorial exhibition designed to ‘challenge the constraints between technology and human behaviour’. Across five experimental areas, Hidden Senses shows possible interactions between people, objects and spaces and emphasises the value in electronic objects that can contribute to an emotionally richer environment.
Visitors are encouraged to interact with apparent everyday objects that provide surprising tactile and audio feedback when used. ‘Sony design is not only a matter of lines and shapes, but also, and even more, a way to explore new innovative ways to integrate technologies into everyday life, making the ordinary into extraordinary’, the brand explains.
The exhibition journey concludes with a domestic setting that showcases how Sony’s innovative yet discreet interfaces could be effortlessly embedded into future homes.
Hidden Senses will run 17 to 22 April at Spazio Zegna, via Savona 56/A