Be a body

27 : 09 : 2016 Elizabeth Suzann : Plus Size : Anti-authenticity Marketing

Nashville – Elizabeth Suzann photographed all of its latest collection on women of all sizes.

  • The Diversity Campaign photo shoot included everyone from grandmothers to daughters in sizes 00 to 16
  • Hundreds of applications came in from those wishing to participate in the project
The Diversity Campaign by Elizabeth Suzann, US The Diversity Campaign by Elizabeth Suzann, US
The Diversity Campaign by Elizabeth Suzann, US The Diversity Campaign by Elizabeth Suzann, US
The Diversity Campaign by Elizabeth Suzann, US The Diversity Campaign by Elizabeth Suzann, US
The Diversity Campaign by Elizabeth Suzann, US The Diversity Campaign by Elizabeth Suzann, US

To create the campaign Elizabeth Suzann flew 13 customers to Nashville so it could photograph them in each garment from its Signature Collection.

The results can be seen on its product page along with the height, weight, shape and age of each person. ‘Our goal is that every shopper can confidently envisage herself in each garment,’ media and marketing director Chelsea Jenney O’Leary tells LS:N Global.

In addition, the brand created the Elizabeth Suzann community, where customers can submit their own photos, measurements and a bit about their lifestyle, allowing a broader base of people to gain confidence and shop for the brand with accuracy.

​The Big Picture

Idealised beauty alienates consumers who crave an authentic connection with brands. See our Authenticity Backlash section in Gen Viz for more.

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