Be a body

To create the campaign Elizabeth Suzann flew 13 customers to Nashville so it could photograph them in each garment from its Signature Collection.

The results can be seen on its product page along with the height, weight, shape and age of each person. ‘Our goal is that every shopper can confidently envisage herself in each garment,’ media and marketing director Chelsea Jenney O’Leary tells LS:N Global.

In addition, the brand created the Elizabeth Suzann community, where customers can submit their own photos, measurements and a bit about their lifestyle, allowing a broader base of people to gain confidence and shop for the brand with accuracy.