Sharing shockwaves

14 : 09 : 2016 OMA : The Sharing Economy : Oslo

Oslo – PANDA is a speculative platform by OMA and Bengler that examines how sharing economy workers might one day fight back against the titans of Silicon Valley.

  • PANDA enables individuals to critique the political and social impact of popular digital sharing platforms
  • It examines the fractious relationship between local communities and popular sharing economy brands
Panda installation by OMA, After Belonging Oslo Architecture Triennale
Panda installation by OMA, After Belonging Oslo Architecture Triennale
Panda installation by OMA, After Belonging Oslo Architecture Triennale
Panda postcards, Transnational Taxi flash-mob, Sao Paulo, 9/9/2015
Panda postcards, Cab-drivers striking against Uber, Paris, 25 / 06 / 2015

PANDA is described as a ‘counter-organisational platform, providing a tactical disruption-as-a-service toolkit, empowering app workers with the means to mediate terms with the platforms and their algocrat masters’. The fictional start-up questions whether sharing economy brands such as Airbnb and Uber empower their employees, who receive none of the security and benefits associated with traditional employment, or simply take advantage of their cheap labour.

The PANDA exhibition, which is on display at the 2016 Oslo Architecture Triennale, comprises a range of brand material alongside computer terminals and visual pieces. One poster depicts a road sweeper hard at work and carries the message ‘Because there are better ways to spend your lazy Sunday’. An accompanying text profile lists the worker’s age and country of origin, and highlights the fact that he does not have a social security number. Additional pieces include a series of images of anti-Uber graffiti and a fake Forbes magazine cover that features PANDA’s ‘empire of destruction’ as its lead story.

The Big Picture

Sharing economy platforms have transformed the hospitality, transport and food delivery industries, but their reputation as a force for good is increasingly being questioned. Read our Airbnb Backlash microtrend to find out more.

Discover More Daily Signals
Natuurhuisje frames nature as the protagonist in new brand campaign

Daily Signals

Natuurhuisje frames nature as the protagonist in new brand campaign

Dutch holiday rental platform Natuurhuisje has launched a campaign that positions nature as an active presence, patiently waiting for travellers se...
Nature : Travel : Campaign
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Identity : Social Media : The Time Economy
Stat: Visual shopping drives Gen Z decision-making

Daily Signals

Stat: Visual shopping drives Gen Z decision-making

Gen Z is redefining how we discover, curate and shop. According to Pinterest, 69% of Gen Z agree that visual results are more helpful than text or ...
Discovery : Retail : Statistic
Sephora joins forces with Tabasco for heat-infused lip gloss debut

Daily Signals

Sephora joins forces with Tabasco for heat-infused lip gloss debut

Sephora Collection has teamed up with Tabasco to launch a limited-edition lip gloss range that brings the cult hot sauce label’s fiery identity int...
Beauty : Branding : Food
Stat: Textile recycling economy gathers pace

Daily Signals

Stat: Textile recycling economy gathers pace

The global clothing and textile recycling market is being cemented as a core pillar of fashion’s circular economy. Valued at £10.1bn ($13.6bn, ...
Sustainability : Fashion : Statistic
Norwegian Cruise Line revives 1990s tagline to re-energise the category

Daily Signals

Norwegian Cruise Line revives 1990s tagline to re-energise the category

Norwegian Cruise Line (NCL) is reviving its 1990s tagline ‘It’s Different Out Here’ as the centrepiece of a full brand reset.
Marketing : Branding : Travel
Fujifilm turns instant photography into a creative time tool

Daily Signals

Fujifilm turns instant photography into a creative time tool

Fujifilm has unveiled the instax mini Evo Cinema, a new hybrid instant camera set to launch on 30 January 2026.
Technology : Time Economy : Consumer Behaviour
Nvidia ACE drives adaptive storytelling with AI characters

Daily Signals

Nvidia ACE drives adaptive storytelling with AI characters

Nvidia is taking non-playable characters (NPCs) beyond predictable behaviour with Nvidia ACE, a platform that lets them respond naturally to player...
Gaming : Entertainment : Artificial Intelligence
Stat: India’s consumers lead spending and economic confidence across APAC

Daily Signals

Stat: India’s consumers lead spending and economic confidence across APAC

According to a new report from McKinsey & Co, while consumer sentiment across Asia-Pacific remains stable but selective, India is emerging as a...
Retail : Consumer Behaviour : Statistic
.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

Daily Signals

.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

European deep tech start-up .lumen has won the CTA Foundation Pitch Competition for Accessibility at CES 2026, receiving a £7,420 ($10,000,€8,550) ...
CES : Technology : Accessibility
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN