Recognition by Fabrica, Microsoft and JoliBrain, London Recognition by Fabrica, Microsoft and JoliBrain, London
Recognition by Fabrica, Microsoft and JoliBrain, London Recognition by Fabrica, Microsoft and JoliBrain, London
Recognition by Fabrica, Microsoft and JoliBrain, London Recognition by Fabrica, Microsoft and JoliBrain, London

Machine curation

06 : 09 : 2016 Awakening Tech : Fabrica : Artificial Intelligence

London – A new digital installation at Tate Britain is helping visitors to understand the thought process of artificial intelligence (AI).

  • Recognition was created by Fabrica in collaboration with Microsoft and JoliBrain
  • The system matches real-time photojournalism from Reuters with artworks from the archive of Tate Britain

Selected as the winning entry for this year’s IK Prize, Recognition proposes new perspectives on understanding art, positioning AI as a benevolent and useful technology. ‘We have to end this nonsense rhetoric of humans versus machines,’ says Dave Coplin, chief envisioning officer at Microsoft UK, a sponsor of the IK Prize and a collaborator with the communication research centre Fabrica. ‘It’s about humans plus machines. AI is extending the reach of what humanity can achieve.’

Designed by a team of researchers from Fabrica, Recognition uses a complex algorithm to compare and match images based on object recognition, facial recognition, composition and context. Pairing current affairs images with classical art, the system offers detailed information on how it interpreted each visual and a list of aesthetic and contextual similarities that make it a match.

The installation also invites viewers to create their own image matches. Information collected over the three months of the exhibition will later be fed back into the algorithm in the hope of retraining it to become more ‘human’.

The Big Idea

Technology is increasingly mimicking the world of human emotions and reflecting who we are as a society. For more on how brands can create emotionally fulfilling digital interactions, read our macrotrend The E-motional Economy .

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