Recognition by Fabrica, Microsoft and JoliBrain, London Recognition by Fabrica, Microsoft and JoliBrain, London
Recognition by Fabrica, Microsoft and JoliBrain, London Recognition by Fabrica, Microsoft and JoliBrain, London
Recognition by Fabrica, Microsoft and JoliBrain, London Recognition by Fabrica, Microsoft and JoliBrain, London

Machine curation

06 : 09 : 2016 Awakening Tech : Fabrica : Artificial Intelligence

London – A new digital installation at Tate Britain is helping visitors to understand the thought process of artificial intelligence (AI).

  • Recognition was created by Fabrica in collaboration with Microsoft and JoliBrain
  • The system matches real-time photojournalism from Reuters with artworks from the archive of Tate Britain

Selected as the winning entry for this year’s IK Prize, Recognition proposes new perspectives on understanding art, positioning AI as a benevolent and useful technology. ‘We have to end this nonsense rhetoric of humans versus machines,’ says Dave Coplin, chief envisioning officer at Microsoft UK, a sponsor of the IK Prize and a collaborator with the communication research centre Fabrica. ‘It’s about humans plus machines. AI is extending the reach of what humanity can achieve.’

Designed by a team of researchers from Fabrica, Recognition uses a complex algorithm to compare and match images based on object recognition, facial recognition, composition and context. Pairing current affairs images with classical art, the system offers detailed information on how it interpreted each visual and a list of aesthetic and contextual similarities that make it a match.

The installation also invites viewers to create their own image matches. Information collected over the three months of the exhibition will later be fed back into the algorithm in the hope of retraining it to become more ‘human’.

The Big Idea

Technology is increasingly mimicking the world of human emotions and reflecting who we are as a society. For more on how brands can create emotionally fulfilling digital interactions, read our macrotrend The E-motional Economy .

Discover More Daily Signals
Under Armour backs the rise of the women’s sports economy

Daily Signals

Under Armour backs the rise of the women’s sports economy

American athletic brand Under Armour has unveiled Click Clack: The Next Era, a new campaign reimagining its original Click-Clack football advert fr...
Sport : Womens Sports : Football
Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Daily Signals

Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Levi’s has unveiled the Wear Longer Project, a new education initiative designed to equip young people with practical skills to repair, refresh and...
Sustainability : Fashion : Levis
Stat: Britain’s stiff upper lip still shapes modern masculinity

Daily Signals

Stat: Britain’s stiff upper lip still shapes modern masculinity

A new YouGov study of 4,403 UK adults highlights how attitudes to crying are still deeply gendered in Britain.
Health & Wellness : Masculinity : Statistic
Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

Daily Signals

Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

As the US celebrates its 250th anniversary in 2026, Chevrolet is inviting Americans to hit the road with a new ad campaign that reimagines its icon...
Mobility : Branding : Advertising
How Spotify’s book strategy signals the return of intellectual culture

Daily Signals

How Spotify’s book strategy signals the return of intellectual culture

Audio streaming app Spotify is deepening its push into publishing with two updates designed to make reading more fluid across formats.
Spotify : Books : Technology
Stat: Why skill investment is lagging behind AI ambition in the workplace

Daily Signals

Stat: Why skill investment is lagging behind AI ambition in the workplace

Almost three-quarters (74%) of businesses say they are prioritising investment in technology, data and platforms over spending on workforce develop...
Technology : AI : Statistic
Why James Turrell is designing for awe in an age of attention fatigue

Daily Signals

Why James Turrell is designing for awe in an age of attention fatigue

ARoS Museum of Art in Aarhus will unveil As Seen Below on 19 June 2026, the largest Skyspace artist James Turrell has ever created within a museum ...
Design : Architecture : Art
F1 team names Anthropic's Claude as Official Thinking Partner

Daily Signals

F1 team names Anthropic's Claude as Official Thinking Partner

AI company Anthropic has announced a multi-year partnership with Atlassian Williams F1 Team, naming its AI model Claude as the team’s 'Official Thi...
AI : Sport : Technology
Stat: E-commerce enters the age of spontaneity as AI reshapes discovery

Daily Signals

Stat: E-commerce enters the age of spontaneity as AI reshapes discovery

A new consumer survey by AB Tasty highlights five e-commerce trends set to define winning strategies in 2026, pointing to a more spontaneous, AI-le...
Retail : Ecommerce : Online Shopping
Heineken leverages the power of fandom to spark friendship between strangers

Daily Signals

Heineken leverages the power of fandom to spark friendship between strangers

International brewer Heineken has launched Fans Have More Friends, a sponsorship platform built on the idea that shared passions are one of the fas...
Fandom : Sports : Drinks
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN