Recognition by Fabrica, Microsoft and JoliBrain, London Recognition by Fabrica, Microsoft and JoliBrain, London
Recognition by Fabrica, Microsoft and JoliBrain, London Recognition by Fabrica, Microsoft and JoliBrain, London
Recognition by Fabrica, Microsoft and JoliBrain, London Recognition by Fabrica, Microsoft and JoliBrain, London

Machine curation

06 : 09 : 2016 Awakening Tech : Fabrica : Artificial Intelligence

London – A new digital installation at Tate Britain is helping visitors to understand the thought process of artificial intelligence (AI).

  • Recognition was created by Fabrica in collaboration with Microsoft and JoliBrain
  • The system matches real-time photojournalism from Reuters with artworks from the archive of Tate Britain

Selected as the winning entry for this year’s IK Prize, Recognition proposes new perspectives on understanding art, positioning AI as a benevolent and useful technology. ‘We have to end this nonsense rhetoric of humans versus machines,’ says Dave Coplin, chief envisioning officer at Microsoft UK, a sponsor of the IK Prize and a collaborator with the communication research centre Fabrica. ‘It’s about humans plus machines. AI is extending the reach of what humanity can achieve.’

Designed by a team of researchers from Fabrica, Recognition uses a complex algorithm to compare and match images based on object recognition, facial recognition, composition and context. Pairing current affairs images with classical art, the system offers detailed information on how it interpreted each visual and a list of aesthetic and contextual similarities that make it a match.

The installation also invites viewers to create their own image matches. Information collected over the three months of the exhibition will later be fed back into the algorithm in the hope of retraining it to become more ‘human’.

The Big Idea

Technology is increasingly mimicking the world of human emotions and reflecting who we are as a society. For more on how brands can create emotionally fulfilling digital interactions, read our macrotrend The E-motional Economy .

Discover More Daily Signals
Heineken leverages the power of fandom to spark friendship between strangers

Daily Signals

Heineken leverages the power of fandom to spark friendship between strangers

International brewer Heineken has launched Fans Have More Friends, a sponsorship platform built on the idea that shared passions are one of the fas...
Fandom : Sports : Drinks
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals shaping culture right now. This week, foresight analyst Seyi ...
Bridgerton : Regency : Balls
Stat: Uptick in night-routine content reflects a shift towards protective wellness

Daily Signals

Stat: Uptick in night-routine content reflects a shift towards protective wellness

Night-routine content on TikTok rose 46% year-on-year in Q4 (October–December) 2025, reaching 13.2m weekly views, according to new research from Kyra.
Health : Wellness : Sleep
The Future Laboratory launches 2026 events calendar

Daily Signals

The Future Laboratory launches 2026 events calendar

The 2026 events calendar is here. Don’t just follow the future – get ahead of it. Join The Future Laboratory in 2026 for a programme of inspiring p...
The Future Laboratory : Events : Calendar
How diet sodas fell out of fashion

Daily Signals

How diet sodas fell out of fashion

Consumers are turning their backs on diet drinks, with zero sugar emerging as the preferred signifier of healthier indulgence.
Drink : Health : Food Retail
Stat: Alcohol abstinence in England rises as sober-curious lifestyles gain traction

Daily Signals

Stat: Alcohol abstinence in England rises as sober-curious lifestyles gain traction

Almost a quarter of adults in England (24%) now abstain from alcohol, marking a notable rise from previous years when non-drinkers consistently acc...
Drink : Stat : Statistics
How forpeople used bio-electrical tree data to shape Tree Aid’s rebranding

Daily Signals

How forpeople used bio-electrical tree data to shape Tree Aid’s rebranding

London-based creative studio forpeople has unveiled a pro bono rebranding for international development charity Tree Aid, placing living systems at...
Design : Nature : Technology
Bara brings Welsh flavours to South London

Daily Signals

Bara brings Welsh flavours to South London

Bara is London’s first café dedicated to Welsh cuisine, opening in February 2026 in Peckham, southeast London.
Food : Hospitality : Cuisine
Stat: Silent mental health crisis among women over 50

Daily Signals

Stat: Silent mental health crisis among women over 50

Almost two in three women over 50 in the UK struggle with their mental health, yet nearly nine in 10 do not seek help, according to new research co...
Generation X : Women's Health : Mental Health
Childline gamifies digital pressure to prompt reflection among teens

Daily Signals

Childline gamifies digital pressure to prompt reflection among teens

British counselling service Childline has launched a new campaign, Race to a Milli, designed to raise awareness of the pressures of online life for...
Technology : Health : Wellness
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN