Severe austere: The no-star hotel

Severe austere: The no-star hotel

Severe austere: The no-star hotel

#190 / 0
zero-star hotel in Sevelen Switzerland Photographs courtesy of AP zero-star hotel in Sevelen Switzerland Photographs courtesy of AP
zero-star hotel in Sevelen Switzerland Photographs courtesy of AP zero-star hotel in Sevelen Switzerland Photographs courtesy of AP
zero-star hotel in Sevelen Switzerland Photographs courtesy of AP zero-star hotel in Sevelen Switzerland Photographs courtesy of AP

Sevelen, Switzerland – A no-star hotel is soaking up the current New Sobriety atmosphere by taking austerity to the extreme and turning hotel luxury on its head. The Zero-Star Hotel, in the Alpine town of Sevelen, is housed in a Swiss nuclear bunker and maintains a no-frills experience with no windows and a ‘wheel of fortune’ deciding whether guests receive a warm shower in the morning.

The building of the Zero-Star Hotel has been left untouched because of military regulations, which state that it must be able to return to its previous incarnation as a nuclear bunker within a 24-hour period. The outside world is visible only from the reception area and via each room’s television monitor, which streams images from strategically placed cameras. A more luxurious option for rooms is available, but goes only so far as to include a morning coffee and an evening cookie. Having no luxury at all might be just as much a novelty as being swaddled in five-star luxury.

Discover More News
Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

News

Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Couture : Fashion : Bioluminescent Algae
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Fashion : Luxury : Pop Culture & Media
Stat: Global spending on leisure travel will triple by 2040

News

Stat: Global spending on leisure travel will triple by 2040

A new report by Boston Consulting Group reveals that the global leisure travel market is set to triple in value, growing from £3.51 trillion ($4.25...
Travel : Hospitality : Tourism
Tripadvisor rebranding elevates travellers’ voices

News

Tripadvisor rebranding elevates travellers’ voices

Tripadvisor has unveiled a major rebranding led by creative studio Koto, marking its evolution from a pioneering travel guide into a global booking...
Travel : Hospitality : Design
Atlanta’s first women’s sports bar Jolene Jolene redefines the game

News

Atlanta’s first women’s sports bar Jolene Jolene redefines the game

Jolene Jolene, Atlanta’s first-ever women’s sports bar, is proof that interest in women’s sports is reshaping the traditionally male-dominated spor...
Hospitality : Sports : Leisure
Stat: Gen Z aren’t quitting alcohol after all

News

Stat: Gen Z aren’t quitting alcohol after all

New research challenges the narrative that Gen Z are the sober generation.
Statistic : Generation Z : Alcohol
Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

News

Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

Tracee Ellis Ross has launched Pattern Beauty’s first ever tv commercial, a 60-second spot that blends humour, nostalgia and a celebration of textu...
Haircare : Pattern Beauty : Beauty
The Messenger bot quietly transforming women’s safety in Jordan

News

The Messenger bot quietly transforming women’s safety in Jordan

A discreet digital tool is offering life-saving support to vulnerable women in Jordan.
Artifical Intelligence : Technology : Women's Safety
Stat: Study finds TikTok is reshaping luxury discovery

News

Stat: Study finds TikTok is reshaping luxury discovery

A new study in the US, the UK, France and Italy, commissioned by TikTok, reveals a structural shift in how consumers discover luxury, inc...
Statistic : TikTok : Luxury
BMW rebrands motorcycling as digital detox

News

BMW rebrands motorcycling as digital detox

BMW Motorrad and its UAE dealership AGMC have launched Throttle Therapy, a series of 10-second videos positioning motorcycling as a form of digital...
Health & Wellness : Advertising : Digital Detox
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN