Nokia's Hundredaires Nokia's Hundredaires
Nokia's Hundredaires Nokia's Hundredaires
Nokia's Hundredaires Nokia's Hundredaires

Work of art: Nokia lets social networkers 'pay' for art with social currency

17 : 07 : 2014 Nokia Lumen : Shoreditch : Klout Score

London – Nokia has launched the Nokia Lumia 630 by giving away 100 pieces of art at a pop-up gallery in East London. The artworks were 'paid' for not with money but by the currency of social influence.

Nokia commissioned 100 young creatives, christened Hundredaires, from art schools around the country and asked them to make 100 unique pieces of art on the theme of No Compromises. The artworks, which included hand-painted phone cases, were displayed at The Old Truman Brewery in East London from 2 to 6 July 2014.

For the exhibition, Nokia teamed up with Klout, a social media analytics firm, which gives people a score out of 100 based on their influence on social networks. (Sheryl Sandberg has a Klout Score of 85, while President Barack Obama has a Klout Score of 99.) Visitors to the gallery could 'bid' on artworks based on their Klout Score. Each person's level of social currency on Twitter, Facebook and Instagram determined which pieces of art they could 'afford'. 

To register interest in a piece, visitors had to take a photo of the artwork and share it on their network along with the appropriate hashtag. This was only an initial bid, however, because to secure the artwork, bidders had to prove their social influence by attracting retweets, blog comments and Facebook Likes – the spoils went to the most popular.

Nokia has banked the success of the Lumia range on the strength of the phone's camera. The Hundredaire project cleverly showcases the Lumia's photography facility by guaranteeing the social spread of the artworks. In the Personal Information Economy, this kind of project will become increasingly common, but brands have to be careful because consumers will not thank them for messing around with their hard-won reputations

Discover More Daily Signals
Yōjō harnesses vagus nerve technology for everyday wellbeing

Daily Signals

Yōjō harnesses vagus nerve technology for everyday wellbeing

Yōjō is a new wellness eco-system using non-invasive vagus nerve stimulation (nVNS), biofeedback and human coaching to help people calm their bodie...
Health : Wellness : Technology
OpenAI launches agentic AI shopping system

Daily Signals

OpenAI launches agentic AI shopping system

ChatGPT users in America can now shop directly within conversations through OpenAI’s new Instant Checkout feature, available to Pro, Plus and Free ...
Technology : Retail : Agentic AI
Stat: The running boom is powering New York’s economy

Daily Signals

Stat: The running boom is powering New York’s economy

Running is proving to be big business for New York, according to the latest Economic Impact Study from New York Road Runners (NYRR).
Sport : Health : Running
Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Daily Signals

Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Luxury Swiss watchmaker Vacheron Constantin has unveiled La Quête du Temps at the Louvre, a monumental automaton clock to celebrate the brand’s 270...
Luxury : Watches : Retail
Mandarin Oriental to open first golf and wellness resort in Dubai

Daily Signals

Mandarin Oriental to open first golf and wellness resort in Dubai

Mandarin Oriental is expanding its luxury footprint in Dubai with its first dedicated golf resort and branded residences, set to open in 2030.
Travel : Hospitality : Luxury
Stat: Medical misinformation is a growing concern for US Women

Daily Signals

Stat: Medical misinformation is a growing concern for US Women

A recent survey by Clue reveals that 82% of US women are concerned about encountering medical misinformation online, with over half (55%) reporting...
Stats : Statistic : Statistics
Netflix’s Famous Last Words signals a new era of digital legacy

Daily Signals

Netflix’s Famous Last Words signals a new era of digital legacy

Dr Jane Goodall, the renowned ethologist and conservationist passed away this week. An interview she recorded for Netflix’s new series Famous Last ...
Technology : Legacy : Longevity
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Foresight Friday : Content Creation : Media
Stat: Americans’ trust in media declines to record low

Daily Signals

Stat: Americans’ trust in media declines to record low

Media : Trust : Consumer Behaviour
London welcomes the world’s first Museum of Youth Culture

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Youth : Culture : Museum
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN