Beauty : AM Darke

Building tools to boost diversity and representation in gaming and virtual realms

AM Darke is an artist and game-maker who is designing radical tools for social intervention in the avatar and gaming space – in particular where Black identity and beauty are (or largely aren’t) represented. Darke’s current project, the Open Source Afro Hair Library, is working to promote greater inclusion, diversity and representation of natural Black digital media and gaming, challenging the cis, white male game-makers and designers of Silicon Valley and beyond.

Gathering public submissions of hair styles to build a 3D model database of Black hairstyles and textures, Darke writes: ‘It is a feminist, anti-racist resource for digital artists and 3D content creators… By making the Afro Hair Library free and open-source, it can have a broad impact on relevant industries and eco-systems by lowering the barrier for all creators – both hobbyists and professionals – to integrate accurate, diverse and respectful representations of Blackness in digital media.’

Health & Wellness : Andrew Gurza

Transforming how the world understands sexuality, pleasure and intimacy

Unapologetically honest about how the lived experience of disability feels, Andrew Gurza is a consultant, writer and co-founder of sex toy company Bump’n. From his own blog, social media channels and Disability After Dark podcast, Gurza shares stories of life as a queer, disabled man, from conversations about body image, care and loneliness, while using Disability After Dark to explore parts of the disabled experience that the public rarely hear about, such as sexuality, pleasure and intimacy.

With the recent launch of Bump’n, Gurza is co-driving a brand of sex toys for people with hand limitations. Its flagship product, the Joystick, is designed for people with hand dexterity, weakness or mobility issues, or those who want a hands-free experience. Emphasising that sexual pleasure is a human right, Gurza is breaking down barriers – whether conversational, emotional or physical – around ableism, sexuality, identity and pleasure.

Travel & Hospitality : Hadi Ahmadzadeh

Championing re-usable cups to transform the festival industry

Hadi Ahmadzadeh represents a new generation that are problem-solving from the inside out. Attending clubs, parties and festivals in the UK, he was able to see a huge problem in the industry – that of widespread single-use plastic waste, from drinkware to décor. Deciding to make and drive industry change, he co-founded Ecodisco, a solutions provider-turned-sustainability consultancy that is helping to make clubbing and festivals greener through a re-usable cup system.

He recently won funding from Innovate UK to design and pilot this re-usable cup rental system, and it has been trialled at smaller UK festivals, with a £1 green fee charged to ticket buyers at each event that covers the cost of delivering, collecting, washing and storing Ecodisco’s re-usable cups on behalf of venues or promoters. ‘The system has the potential to prevent over 100m single-use plastic cups from entering incineration or landfill and also saves venues money,’ Ahmadzadeh explains.

Luxury : Leanne Elliott-Young

Democratising luxury and building an inclusive metaverse vocabulary through digital fashion AR and NFTs

With a background in fashion and its intersection with technology, Leanne Elliott Young is on course to transform how we not only experience luxury and fashion, but how we consume it, in her role as co-founder of the Institute of Digital Fashion (IoDF).

A response to the patriarchal structures, lack of diversity, failing innovations and bland activations in fash-tech sector, the IoDF recognises the need to use technology to democratise and elevate digital fashion and luxury as a form of artisanship in its own right, both now and among future generations of fashion designers, luxury houses and consumers.

To grab the luxury market’s attention, the IoDF has worked on a number of inclusive activations, including a red carpet takeover at the 2021 Fashion Awards; creating a world-first meta-garment moment then minted as a historic NFT. The augmented reality (AR) accessory worn by all those attending as well as those at home, opened up the conversation between creators and collectors about the future of digital fashion and metaverse at the intersection or IRL and URL. Taking a tiered structure allowed entry level accessible NFTs prices starting from from £17 ($22, €20). Of note, a third of all IoDF projects have so far been philanthropic.

Media & Technology : Emma Rae Bruml

Hacking humanity’s relationship with technology

Emma Rae Bruml is an artist, researcher and coder focused on humans’ relationship and connection to technology, how we use computers and their associated hardware, and how this is shaping our relationship with machines.

As co-founder of the Computer Mouse Conference, Bruml wants to unpack and question how the design of technology and the ways we interact with it have been shaped and influenced by everything from gender performativity to capitalism and the attention economy. Could a computer mouse be designed in such a way as to resist clicking on adverts or ‘buy now’ buttons as a form of anti-capitalism, for example?

Beyond this, Bruml is also an organiser of the School for Poetic Computation, an experimental school for people working at the intersection of code, creativity and future computing. It allows people to get acquainted with code at their own pace and in their own way, balancing process and craft by approaching code like creative writing. As Bruml describes it, ‘a place for unlearning and learning’, and hacking the conventions of art-making with computation.

Youth : Tiffany Zhong

Simplifying access and uniting youth communities in Web3

A youth expert, Tiffany Zhong has spent several years understanding not only the behaviours of her own Generation Z peers – and sharing this with global businesses – but also how young people use the internet and spaces within it to interact, foster community and build their visions of the future.

As CEO of Islands, a start-up platform that aims to help initiate newcomers into the world of NFT art, crypto-assets and communities, Zhong’s goal is to create a single, centralised space for the burgeoning, and often youthful, Web3 community.

Focusing on simplicity, Islands plans to offer its members templates and suggestions for setting their own guard rails for constructive use of the space, giving some decisions over to votes in line with an ever-more democratic web experience of the future. Zhong expects to put some decisions and rules relating to Islands to votes. ‘It’s important to build in a non-toxic way, but also to give creators the ability to build the way they want,’ she tells Forbes.