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Brandless, US Brandless, US
Brandless, US Brandless, US
Brandless, US Brandless, US
Brandless, US Brandless, US

Brandless makes healthy eating affordable

13 : 07 : 2017 Food : Retail : Cut-price

US – The online retailer offers consumers premium products at low prices.

Founded by Tina Sharkey and Ido Leffler, Brandless is a new online marketplace that enables consumers to access products that are aligned with their social, religious or environmental values at a low price point. With more than 200 items on offer, ranging from food and beauty products to personal care and household supplies, the company offers a broad selection of non-genetically modified, organic, fair trade and kosher products, each priced at £2.3 ($3, €2.6).

As the name suggests, none of the items sold on the website are branded. According to Leffler, consumers are more interested in quality than the name behind a product. ‘They don’t necessarily care about buying Heinz or Tide,’ he told Fortune.

The e-commerce retailer works with its suppliers to create simple designs to ensure its packaging is sustainable. For every purchase made, Brandless will donate one meal to non-profit-making hunger relief organisation Feeding America.

The Big Picture

  • Organic and Fairtrade products are typically sold at a premium, pricing out lower-income households. But brands are increasingly looking to bridge the gap by offering more affordable premium-quality products. For more on the consumer mindset that is driving this shift, see our macrotrend The American Middle
  • In working to tackle hunger in the US, Brandless is stepping in where governments are failing. Read our Civic Brands macrotrend to find out more