Los Angeles – Health-Ade Kombucha’s latest campaign targets a new generation of health-conscious drinkers.
The campaign, You Brew You, introduces the brand’s new flavour and packaging concepts, as well celebrating the popularisation of kombucha. Diverging from traditional drinks advertising, it features a series of young models in bright clothing with colourful, neon-lit backdrops.
While kombucha brands tend to communicate in a way that focuses on health, wellness and fitness activities such as yoga, Health-Ade Kombucha is on a mission to change the image of the beverage and target a new generation of digitally-native consumers.
As the younger generation look to the future and consider how drinking impacts their health, they are turning towards soft drinks with additional health benefits. For more, explore the insight section of our macrotrend Anxiety Rebellion.