Warming up
Snapbac, US

Warming up

New York – Snapbac is a range of sports apparel designed for the crucial moments before and after a workout.

Article/20497 7a5 Article/20497 e85
Snapbac, US

New York – Snapbac is a range of sports apparel designed for the crucial moments before and after a workout.

  • The company has coined the term ‘precovery’, which refers to the preparation needed to get the most out of a workout and ensure a speedy recovery
  • The brand has hosted a number of pop-up laboratories to demonstrate the capabilities of its products

Each of Snapbac’s affordable heat-and-compression-powered tops and shorts features mesh pockets that can be filled with heating or cooling pads. This combination of compression and temperature therapy is designed to protect muscle fibres and break down lactic acid, enabling athletes to train harder and recover faster.

Snapbac was developed to help athletes to take charge of the recovery process and ‘optimise their rest time’, according to Kevin Bello, who left his job in the medical devices industry to found the company with professional equestrian Ali Nilforushan.

Ad agency Mother New York is a key stakeholder in the business, and leads the company’s branding and marketing. In a departure from traditional sportswear ads, which typically focus on the capabilities of a product during exercise, Snapbac’s first ad highlights the value of the moments before and after in helping athletes to become ‘stronger, better and faster’.

The Big Picture

As the number of Optimisers continues to rise globally, specialised and scientifically advanced sportswear products such as Vollebak’s Condition Black jacket and Adidas’ Zero Negative Energy hoodie are entering the mainstream.

Discover More News
Cash App taps Timothée Chalamet for youth-friendly money talk

News

Cash App taps Timothée Chalamet for youth-friendly money talk

Cash App has launched an integrated brand campaign featuring Academy Award-nominated actor Timothée Chalamet which aims to foster intergenerational...
Finance : Gen Z : Youth
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Beauty : The Synthocene Era : Virtual Beauty
Stat: Southeast Asia is TikTok’s largest advertising audience

News

Stat: Southeast Asia is TikTok’s largest advertising audience

Southeast Asia now accounts for nearly a quarter of TikTok’s global advertising audience, according to the Digital 2025: July Statshot report.
Statistic : Stat : Southeast Asia
Spktrl’s AI diamond ring aims to cut screen time

News

Spktrl’s AI diamond ring aims to cut screen time

Parisian start-up Spktrl is reimagining wearable technology with the launch of its AI-powered Light Ring, a piece of high jewellery designed to cur...
Wellness : Augmented Human : The Synthocene Era
Represent launches in-person fitness competition 247 Mission Rivington

News

Represent launches in-person fitness competition 247 Mission Rivington

British fashion brand Represent has held its first-ever fitness event, 247 Mission Rivington, with 100 athletes competing in a 12‑hour endurance ch...
Sport : Fashion : Fitness
Stat: Technological innovation is driving the future of beauty

News

Stat: Technological innovation is driving the future of beauty

Wealth divides, digital tools and regional identity are reshaping the international beauty market, according to The State of Fashion: Beauty Volume...
Statistic : Stat : Beauty
AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

News

AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

WWF-Korea has launched Animal Trash Fashion, a powerful out-of-home campaign using AI to starkly illustrate the devastating impact of plastic pollu...
Sustainability : Design : Advertising
Rixo launches pre-loved resale platform

News

Rixo launches pre-loved resale platform

British fashion brand Rixo is expanding its circular ambitions with the launch of Rixo Pre-Loved, a resale platform where customers buy and sell it...
Retail : Fashion : Sutainability
Stat: Global business travel spending hits historic high

News

Stat: Global business travel spending hits historic high

Business travel is set to reach a record £1.18 trillion ($1.57 trillion, €1.36 trillion) by the end of 2025, according to ...
Stat : Statistic : Global Travel Market
Axe gamifies fragrance sampling with arcade-inspired bus stop activation

News

Axe gamifies fragrance sampling with arcade-inspired bus stop activation

Axe is making fragrance sampling fun again with a new campaign for its Cherry Fizz body spray.
Advertising : Fragrance : Retail
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN