Preview: Life-long Learners
​Nim de Swardt

Preview: Life-long Learners

Global – Our latest tribe identifies a new type of luxury consumer who sees little separation between work, learning and leisure.

Article/20436 b29
LS:N Global case study Saulo Jamariqueli. Film by James Maiki

Global – Our latest tribe identifies a new type of luxury consumer who sees little separation between work, learning and leisure.

  • A 2016 study by Pew Research Center revealed that nearly three-quarters (73%) of American adults consider themselves life-long learners
  • Members of this tribe frequently attend lectures and workshops on a wide variety of subjects and construct their social circle around such events

All of our Life-long Learners understand that the truly successful are those who know how to adapt to changing conditions and consciously seek new challenges. Our case feature Saulo Jamariqueli, 31, a London-based director who has turned his home into a creative learning lab; Nim de Swardt, 31, a Bermuda-based Millennials manager who structures her learning journey around travel and adventure; and Martina Domonkos Klemmer, 46, a Stockholm-based fine art consultant who constructs her own fluid curriculum between almost daily attendance at a variety of seminars and talks.

The Big Idea

For more on how luxury consumers are increasingly investing in self-enriching experiences rather than gratuitous displays of wealth, see our Life-long Learners tribe.

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