Taste of the future

03 : 07 : 2015 Food & Drink Futures Forum 2015 : The Future Laboratory : Blanch & Shock

London – The Future Laboratory published its Food and Drink Futures 2015 report, and presented it during a two-day Futures Forum at our Elder Street headquarters.

Food and Drink Futures Forum 2015 at The Future Laboratory, London Food and Drink Futures Forum 2015 at The Future Laboratory, London
Food and Drink Futures Forum 2015 at The Future Laboratory, London Food and Drink Futures Forum 2015 at The Future Laboratory, London
Food and Drink Futures Forum 2015 at The Future Laboratory, London Food and Drink Futures Forum 2015 at The Future Laboratory, London
Food and Drink Futures Forum 2015 at The Future Laboratory, London Food and Drink Futures Forum 2015 at The Future Laboratory, London
Food and Drink Futures Forum 2015 at The Future Laboratory, London Food and Drink Futures Forum 2015 at The Future Laboratory, London
Food and Drink Futures Forum 2015 at The Future Laboratory, London Food and Drink Futures Forum 2015 at The Future Laboratory, London

Attendees were first treated to a Walking, Tasting Tour of the building, eating their way through the trends, sampling culinary delights from Blanch & Shock that included a Trash-to-Table menu, the ever popular bone broth, and a textural comparison between BBQ pulled pork and BBQ jackfruit in contemplation of possible meat replacements.

Delegates from companies as varied as Westfield, Innocent Smoothies and the Walgreens Boots Alliance then attended the presentation, where The Future Laboratory co-founders Martin Raymond and Chris Sanderson delivered an overview of the global food market. Guests also received insight into new consumer behaviour, discovered the trends that are dominating the food and drink landscape, met the innovators trailblazing their own way, and saw the packaging design directions that are challenging ideas of what packaged food and drink should look like.

On each of the two days, guests were treated to a varied panel of speakers. On the first day, Tanya Maher of Tanya's, a raw cafe in Kensington, Max Wagner, co-founder of Belsazar vermouth, and Fernando Peire, director of the Ivy, each explained the driving force behind their business, whether that be removing the stigma from vegan food, bringing vermouth back or ensuring service is a top priority. On the second day, Zoe Burgess, head of research and development at Drink Factory, Ludovic Miazga, Bacardi Global Brands ambassador for Grey Goose, and Jai Harji, creative director of the Black Arts Company, discussed how to make drinks creatively, why the typical notion of happy hour is changing, and why the Lidl Deluxe restaurant was such a success.

For more on the Food and Drink Futures Forum, buy a copy of our Food and Drink Futures report, now available in our shop.

Discover More Daily Signals
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
Why WhatsApp is launching pre-teen accounts

Daily Signals

Why WhatsApp is launching pre-teen accounts

Instant messaging service WhatsApp is expanding its user base by introducing pre-teen accounts, lowering access to include users aged under 13 for ...
Social Media : Parental Control : Online Safety
Stat: How to appeal to each generation through visual design

Daily Signals

Stat: How to appeal to each generation through visual design

New research from Adobe reveals a widening generational divide in how UK consumers perceive design, with younger audiences placing significantly gr...
Design : Branding : Marketing
Creators, community and culture take centre stage at SXSW Austin 2026

Daily Signals

Creators, community and culture take centre stage at SXSW Austin 2026

A central question echoed across discussions on the first day of SXSW 2026: how can brands tap into culture in a way that feels genuinely relevant?
Global Events : SXSW : Marketing
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN