A story of Scotch: Whisky brand blends the senses

Seoul – Premium drinks brand Diageo has collaborated with Love Creative, digital design studio Universal Everything and live animation project DVEIN to create a series of sensory, explosive audio-visuals to promote the Johnnie Walker House in Seoul.

Using digital art, textural movement and sound, the creators produced a video installation that evokes the character and taste of the whisky. The 5m x 4m installation across 28 HD LED screens with 36-channel surround sound provides an immersive experience for the viewer. One video envisages the molecular structure of the drink, with digitally rendered particles flowing through the whisky.

Brands are mastering the art of storytelling, collaborating with artists and film-makers to create abstract visual soundscapes for their products. For more examples of how brands are visualising the senses, read our Alchemy Innovate and Symphony of spice Seed.