Gen Jones

Born 1955–1965 and known as the ‘lost’ generation, this cohort lack Boomer optimism, shaped instead by the economic and social strife of the 1970s.

Boomers Now and Next: From Ageing to Becoming

Macro Trends

Boomers Now and Next: From Ageing to Becoming

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, s...
Generations : Boomers : Demographics
The Great Wealth Transfer

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The...
Luxury : Gen Z : HNWI
She is Mother

Micro Trends

She is Mother

Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok.
Society : Media & Entertainment : Youth
Grandpeers Market

Markets

Grandpeers Market

In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate.
Society : Technology : Health
Perimenopause Care-munities Market

Markets

Perimenopause Care-munities Market

Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and s...
Women's Health : Health And Wellness : Society
Perimenopause Wellness Market

Markets

Perimenopause Wellness Market

New approaches to the perimenopause are being defined by self-directed and personalised lifestyle choices, with holistic health solutions encompass...
Health & Wellness : Society : Sports & Leisure
Tech-powered Perimenopause

Micro Trends

Tech-powered Perimenopause

The femtech industry is expanding to cater for later women’s life stages, creating AI-driven solutions that will empower individuals with greater c...
Technology : Health & Wellness : Society
Youth Culture is entering its Flat Age Future

Viewpoints

Youth Culture is entering its Flat Age Future

TikTok trends were once thought of as the epitome of youth culture. Now, senior creators and retirement hobbies are blurring the lines between old ...
Social Media : Youth : TikTok
Menopausal empowerment

Viewpoints

Menopausal empowerment

Dr Louise Newson, founder of Balance app, uncovers the importance of holistic menopausal wellbeing and educated empowerment for this important life...
Health And Wellness : Health Technology : Menopause
Flat age fitness

Big Ideas

Flat age fitness

Exercise brands are helping senior citizens keep fit and healthy with a new range of innovative tools and accessible digital platforms.
Fitness : Senior : Covid-19
Baby Boomer Travel Market

Markets

Baby Boomer Travel Market

Highly independent and driven by a hunger for knowledge, the over-55s are becoming a crucial target market for travel brands.
Travel : Baby Boomers : Hospitality
Why the food revolution is not about progress

Viewpoints

Why the food revolution is not about progress

S Margot Finn, author of Discriminating Taste: How Class Anxiety Created the American Food Revolution, explains why our modern appetite for organic...
Food : Society : Sustainability
Georgia Travel Market

Markets

Georgia Travel Market

Award-winning hotels, a liberal youth population and sommelier-approved wine tourism are luring culturally curious travellers to the former Soviet ...
Travel : Tourism : Hospitality
Recreation Skincare

Micro Trends

Recreation Skincare

As interest in the great outdoors surges, beauty brands are recognising the need to upgrade the look and ingredients of their personal care products.
Health & Wellness : Beauty : Skincare
How fintech can speak to Generation X and beyond

Viewpoints

How fintech can speak to Generation X and beyond

Clare Gambardella, chief customer officer at Zopa, on using design to ensure longevity in a fast-paced sector and improve financial wellness for all.
Finance : Banking : Transparency
Rural China is living in the future

Viewpoints

Rural China is living in the future

Xiaowei Wang, creative director of Logic magazine, examines how the future of work is already alive and kicking in rural China.
Workplace : Retail : China
The Conscious Decelerators

Communities

The Conscious Decelerators

This community of wellness pioneers are looking to slow down and return to more holistic forms of wellbeing that will help them to carve out a new ...
Health : Wellness : Conscious Deceleration
Biodegradable data is starting to grow up

Viewpoints

Biodegradable data is starting to grow up

Monika Seyfried and Cyrus Clarke discuss their project Grow Your Own Cloud, a speculative service that helps consumers store their data – in the DN...
Technology : Health : Wellness
Rebranding the menopause

Markets

Rebranding the menopause

Attitudes to the menopause are being transformed, and wellness companies, fem-tech and beauty brands are stepping up to champion this fundame...
Beauty : Wellness : Technology
Patti Wong on Sotheby’s diversifying into diamond retail

Viewpoints

Patti Wong on Sotheby’s diversifying into diamond retail

The senior director and chairman of Sotheby’s Asia and Sotheby’s Diamonds on transforming the auction house into a year-round luxury destination.
Luxury : Jewellery : Diamonds
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