Touching taste: Schwartz creates a sonic poster

Touching taste: Schwartz creates a sonic poster

London – Following their Sound of Taste television commercial, Schwartz and Grey London have taken to a new medium to express the flavours of Schwartz’s spice range – paper. 

Article/15542 #1
'The Sound of Taste - Feel Flavour' by Schwartz

London – Following their Sound of Taste television commercial, Schwartz and Grey London have taken to a new medium to express the flavours of Schwartz’s spice range – paper. 

Grey London worked with illustrator Billie Jean and print and electronics firm Novalia to create a ‘sonic poster’ that creates sounds when touched – through a Bluetooth-connected app. Jean created the artwork, envisaging what flavour might look like through colours and shapes, while Novalia provided the hardware and conductive ink to complete the multi-sensory experience. Each flavour was assigned a chord and when touched on the paper, playback could be heard through the speakers of the connected smartphone.

‘It’s part of the trade launch of Flavour Shots,’ Ollie Dearn, senior PR manager at Grey London, tells LS:N Global. ‘These posters will be sent to key industry people to drum up interest and excitement in the brand. It is experiential [marketing] but very targeted at this stage.’

Grey London’s exploration of flavour through sound and touch are novel ways of expressing a sensation normally solely experienced through taste.

For more on other designers using sound to create sensory experiences, read our Soundscapes macrotrend.

Discover More News
Industry insights from the Walpole British Luxury Summit 2024

News

Industry insights from the Walpole British Luxury Summit 2024

Held at The Londoner hotel on Monday 29 April, the Walpole British Luxury Summit brought together over 300 luxury professionals for a day of expert...
Luxury : Fashion : Hospitality
Heineken and Bodega unveil The Boring Phone to encourage offline social connections

News

Heineken and Bodega unveil The Boring Phone to encourage offline social connections

In response to smartphones’ growing dominance and impact on real-life interactions, beer specialist Heineken and Bodega, a conceptual retail space ...
Technology : Youth : Design
Beavertown Brewery and CALM launch mental health awareness crisps

News

Beavertown Brewery and CALM launch mental health awareness crisps

British brewery Beavertown has joined forces with the Campaign Against Living Miserably (CALM) to introduce a unique initiative.
Food : Drink : Wellbeing
Stat: The single tax makes women more financially unstable

News

Stat: The single tax makes women more financially unstable

A US survey conducted in April 2024 by Qualtrics on behalf of Intuit Credit Karma sheds light on the financial challenges faced by single women, wi...
Finance : Womenhood : Status
Nothing unveils new earbuds with ChatGPT Integration

News

Nothing unveils new earbuds with ChatGPT Integration

ChatGPT is coming to Nothing’s wireless earbuds with the launch of Nothing Ear and Nothing Ear (a), a pioneering pair of wearable AI devices.
Technology : Pop-culture & Media : Design
Lush debuts cold water soother Epsom salt cube for post-marathon recovery

News

Lush debuts cold water soother Epsom salt cube for post-marathon recovery

Fresh handmade cosmetics company Lush is extending a soothing hand to participants inthe 2024 London Marathon, offering them a much-needed remedy f...
Beauty : Health & Wellness : Society
Alpine Bio reinvents dairy industry with animal-free cheese innovation

News

Alpine Bio reinvents dairy industry with animal-free cheese innovation

Alpine Bio, formerly known as Nobell Foods, has undergone a rebranding as it ramps up efforts to produce animal-free cheese using soy-derived casei...
Sustainability : Food & Drink : Technology
Stat: Climate change causes a health hazard for workers globally

News

Stat: Climate change causes a health hazard for workers globally

As the climate emergency escalates, the labour organisation of the United Nations studied its impact on the global workforce.
Sustainability : Health & Wellness : Society
Decoding the North American beauty market with BeautyMatter and British Beauty Council

News

Decoding the North American beauty market with BeautyMatter and British Beauty Council

BeautyMatter and the British Beauty Council brought together industry experts and brand representatives for an event exploring the key to success i...
Beauty : Advertising & Branding : Retail
Thérapie launches non-invasive body care treatment

News

Thérapie launches non-invasive body care treatment

Aesthetic clinic Thérapie has launched a new non-invasive bodycare treatment, Core to Floor.
Technology : Health & Wellness : Beauty
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more