Step to it: British luxury looks east

Dubai – British luxury shoe brand Gina is looking east, with the launch of its first international store in the Dubai Mall. Designed by Caulder Moore, the store features a Blingamalist interior calling on subtle elements of luxury with just enough dazzle.

‘For the brand’s international debut, we’ve reflected the unique Gina motif, the distinctive colour palette and subtle brand-led elements, whilst introducing bespoke items and luxury finishes on a grander scale,’ explains Ian Caulder, creative director of Caulder Moore.

Luxury shopping malls in Dubai continue to attract a number of high-profile brands, despite an economy that has been hit hard by the downturn. The new rules of luxury design have, at least, created a new horizon for the industry as it seeks international appeal.