The One Room: Menswear shop is here to stay

London – Only a select few will have the chance to spend the night in The One Room Hotel inside the newly opened Hostem menswear shop in London’s Shoreditch.

Designed by duo JAMESPLUMB, founded by Hannah Plumb and James Russell, the room will act as an exhibition during the day and by night anyone can spend the night there.

The room comes complete with a library and a selection from Plumb’s own film collection. A dressing room will feature traditional suitcases as drawers and bespoke standing mirrors. Bed linen is supplied by Matteo and products for hair, skin and body from Aésop.

For more on how retail spaces should move beyond product, read our Beyond Retail report.