Youth

From Gen Z and beyond, explore emerging markets and micro shifts in youth consumer behaviour.

To understand TikTok, act like one of its locals

04 : 03 : 2020 Youth : Advertising : Social Media

With 60% of its users under the age of 24, brands wanting to reach this creative generation must take time to understand the nuances of the TikTok ecosystem.

To understand TikTok, act like one of its locals

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