Youth

From Gen Z and beyond, explore emerging markets and micro shifts in youth consumer behaviour

Behaviours : Big Ideas

Generation Alpha are the new Old Fashioneds

By Holly Friend 24 : 09 : 2019 Youth : Media : Social Media

Helenor Gilmour, director of insight at Beano Studios, on how Millennial parents are raising a generation of gender-blind entrepreneurial activists.

Generation Alpha are the new Old Fashioneds

Confessional Clubs:

Generation Z are turning from identity-driven social media platforms to safe, anonymous and judgement-free spaces that are rooted in...

Youth : Social Media : Society

Crowdsourced Companions:

Digital apps are reviving physical meetings, helping despondent members of Generation Z to expand their social groups in safe and...

Youth : Media : Digital

Welcome to the post-social era:

With the advent of Web 3.0, scrolling through major social media platforms will be usurped by small-scale decentralised social networks...

Social Media : Web 0.3 : Influencers

Provocation Platforms:

A societal resilience has led people to step out of their comfort zones in favour of dissenting perspectives. Now, this search for...

Social Media : Media & Entertainment : Technology

The Zalpha Reckoning:

A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products of climate change are using...

Youth : Media : Technology

Gen Z are shaking up the elitist art world:

The art world is on the cusp of major change. Here’s how Paul Hill, the 22-year-old founder of Strada, is empowering the next generation...

Youth : Luxury : Art

Play-tail:

Retailers are targeting families with interiors dedicated to children’s play and engagement that help to ease shopper pain points and...

Retail : Architecture : Design

Education in 2030: Neo-knowledge exchanges:

With hyper-connected living and longer lifespans questioning the relevance of traditional schooling, we look forward to 2030 when...

Youth : Education : Scenario

Emerging Youth: Saudi Arabia:

Driving a shift from collectivism to individuality, young Saudis are at the forefront of their country’s major sociocultural, economic...

Youth : Society : Fashion

Emerging Youth: AfroLATAM:

Despite historical socio-economic disadvantages, Black Latin Americans are making themselves heard through a unique sense of unity and...

Youth : Media : Workplace

Next-generation Watch Market:

An industry long steeped in traditional values, the luxury watch sector is undergoing a transformation in an attempt to woo a new...

Luxury : Watches : Retail

Emerging Youth: Poland:

Despite living under an ultra-conservative government, Polish youth are gaining the strength to fight for feminist and LGBTQ+ rights by...

Youth : Nightlife : Activism

The workplace of 2030 will be Web 3.0:

Tina He and Mind Apivessa, co-founders of Station, are empowering and upskilling regular internet users into the Web 3.0 workforce of...

Youth : Media : Technology

Curator Kids:

As young people navigate an age of information overload, they are revolting against the relentless creation of content – and choosing to...

Youth : Media : Alternet Economies

Crypto-cliques:

Amid a big tech backlash, cyber-savvy consumers are gathering in decentralised social spaces that use blockchain to unlock elite...

Media : Technology : Social Media

Five ways motorcycles are bridging youth culture:

The motorcycle sector is finding new relevance with younger, lifestyle-driven audiences by fostering brand-led connections focused on...

Mobility : Youth : Fashion

The Gen Z messaging apps of tomorrow:

Forget Snapchat and WhatsApp. Today’s youth are taking it upon themselves to create fluid social apps that nurture their multimedia...

Youth : Media : Gen Z

Five brands reframing nootropics for Generation Z:

Exploring a breadth of natural brain-boosting ingredients, a raft of new brands are creating products tailored to the needs, concerns...

Drinks : Youth : Health And Wellness

Innovation Debrief 2021:

In our new Innovation Debrief report, you will discover 50 trail-blazing brands that have lit up 2021 with their innovative thinking.

Society : Design : Innovation

Emerging Youth: US Hispanic:

As one of America’s largest multicultural consumer groups, Hispanic youth are redefining their representation through activism, music...

Youth : Beauty : Music

Coterie Consumerism:

As e-commerce booms, Generation Z fashion brands are turning our digital habits into physical activations to make the shopping...

Fashion : Retail : Youth

We’re living in the age of the Meme Brand:

Welcome to kamikaze capitalism, where business rules are inverted, creative destruction becomes destructive creation and brands compete...

Branding : Advertising : Gen Z

For brands, Pride must be a long-term strategy:

With a mission to democratise LGBT+ media, Tag Warner, CEO of Gay Times, discusses how brands can navigate Pride month and beyond.

Youth : Identity : Media

How resell culture will define Gen Z banking:

Geri Cupi, CEO and founder of fintech disruptor Twig, discusses how the circular economy will transform young people’s perception of wealth.

Finance : Gen Z : Retail

New Sportswomen Media:

With mainstream sports platforms largely unrepresentative, there is growing demand for online networks and reportage focused on women...

Health And Wellness : Sports : Women's Health

Gen Z Hangout Market:

Young people are breaking free from their lockdown cocoons, countering a year of isolation and under-stimulation with immersive,...

Youth : Gen Z : Generation Z

Out-of-work Networks:

As young people face the brunt of an unemployment epidemic, the solo activity of job-hunting is being transformed into a...

Youth : Workplace : Technology

Five influencers driving an everyteen revolution:

The Generation Z creators and entrepreneurs who thrived during the pandemic by speaking to, spotlighting and disrupting the realities of...

Youth : Media : Social Media

Generation Z are ready to reboot dating:

Marc Baghadjian, co-founder of Gen Z dating app Lolly, on how post-pandemic connections will be defined by video crushes and...

Youth : Dating : Social Media

Gen Z audiences are rewriting entertainment:

Aron Levitz, head of Wattpad Studios, explains how the storytelling app is creating an entertainment universe powered by data, fandom...

Youth : Media : Entertainment

Reading Market:

Innovators are harnessing pandemic behaviours to re-imagine books for a new generation of escapist, eco-conscious and phygital readers.

Media : Entertainment : Youth

The future according to: Azeema magazine:

From creating a magazine for MENASA womxn to offering agency services, Azeema’s founders discuss the necessity of accurate media...

Youth : Media : Advertising

Teen Ad-tivism:

In a grand subversion of marketing, youth collectives and brands are using satire and brandstanding to distance themselves from...

Youth : Marketing : Technology

Radical Relief:

With chronic conditions rising and support systems failing for young people, digital communities are filling the gaps left by healthcare.

Youth : Health : Wellness

Metaverse Market:

Expanding far beyond its gaming roots, the metaverse is becoming a youth hub in which the future of socialising, entertainment and...

Entertainment : Gaming : Gen Alpha

Digital Fandom Market:

Fandom in the digital age is booming, with live-streaming, tokenisation and neo-patronage changing how we think about and interact with...

Technology : Entertainment : Media

Five evolutions of the future nightclub:

With nightlife at risk, these young innovators are optimising a time of uncertainty by forming virtual allegiances and care collectives.

Youth : Nightlife : Leisure

Diversifying Nature:

As consumers swap once-bustling metropolitan hubs for greener spaces, collectives and brands are ensuring the great outdoors remains...

Intersectionality : Leisure : Future Cities

Emerging Youth: Canada:

With little desire to return to normality, Canadian youth are seizing their own futures through upskilling, community healing and...

Canada : Youth : Society

Reformation Generation:

Marking a new era of collaboration between brands and Generation Z, opportunities are arising to re-assemble, decentralise and...

Youth : Media : Technology

Deprogrammers:

Rejecting traditional education, this global youth community are using digital platforms, virtual tools and DIY content to educate,...

Youth. : Youth : Media

Accredited Influencers:

No longer associated with self-obsession and superficiality, the influencer model is becoming a career that is not only legitimate but...

Youth : Media And Entertainment : Technology

The youth voices of Intersectional Environmentalism:

With one-size-fits-all sustainability goals excluding people of colour, Gen Z are combining social justice with environmental activism.

Youth : Sustainability : Intersectionality

Asian youth’s sonic renaissance:

Eastern Margins founder Lumi and creative director Adanko discuss how music can be used as a tool for resistance among the East and...

Youth : Music : Nightlife

Scattered Schools:

With remote studying the new norm, school is becoming something that is no longer a physical space but a dispersed learning experience.

Youth : Generation Z : Travel

How beauty is being refined for Generation Z:

New brands are targeting teens by re-inventing coming-of-age skincare rituals for a more pragmatic – but still visual-first – generation.

Youth : Beauty : Skincare

Emerging Youth: China:

Showing their post-pandemic resilience, young Chinese are fusing highly disparate worlds: cloud raves, pastoral living and nostalgic...

Youth : Generation Z : China

Gen Z Perspectives: US:

Yale graduate Tarek Ziad unpacks the phenomenon of cottagecore and what’s driving Generation Z’s whimsical fascination with rural living.

Youth : Workplace : Digital

Alumni Incubators:

As Covid-19 risks stunting Generation Z’s career prospects, brands are stepping in to nurture the next generation of talent.

Youth : Workplace : Fashion

Money Market: Gen Alpha:

With Generation Alpha largely viewing money as a digital concept, brands’ financial education is moving into playful, digital and...

Youth : Society : FinTech

It’s time to decolonise education, say Gen Z:

Galvanised by the Black Lives Matter movement, Generation Z are using social media to (un)learn behaviours and catalyse decolonised...

Youth : Education : BLM

Music-powerment:

Post-lockdown, Generation Z are seeking more democratised music communities, blurring the worlds of education and creation.

Music : Entertainment : Youth

Gen Z Perspectives: UK:

The latest edition of our Generation Z insight series reveals British teenagers’ pioneering attitudes to the Black Lives Matter movement.

Youth : Society : Dislocated World

How Gen Z are reshaping the offline world:

Young people have fashioned the digital world. Wilson Oryema, co-founder of Regenerative Futures, believes it’s time they revive offline...

Youth : Sustainability : Civic Brands

Activism Gaming:

A new generation are viewing the gaming world as a utopian medium to explore and express their social, ethical and political values.

Youth : Media : Entertainment

Gen Z Perspectives: India:

In collaboration with 31st State, our new series unearths global insights on the biggest mindset shifts among Generation Z.

Youth : Mental Health : Health

Squadded recreates the mall effect online:

Elysa Kahn, co-founder of Squadded, highlights the potential for the new social e-commerce solution and the difference between shopping...

Retail : Fashion : E-commerce

Emerging Youth: Australia:

Faced with one crisis after another, Australia’s youth are using digital platforms to reflect on their identities, educate their peers...

Youth : Australia : Covid-19

Edu-play-tion:

With parents of Generation Alpha now home educators, brands are elevating playtime with tools that combine digital and analogue learning.

Youth : Technology : Gen Alpha

Why Generation Z are creating activist-tainment:

Tamseel Hussain, founder of Pluc TV, on how a ‘generation of misfits’ is driving more purposeful social media storytelling for India and...

Youth : Media : Entertainment

Socially distant dating:

An increased reliance on virtual connectivity has resulted in innovations that enable daters to match from afar – and mitigate feelings...

Dating : Online Dating : Dating App

Generation Homebody:

Staying in is in. From TikTok bedroom dance-offs to CBD-infused bath bombs, the home has become Generation Z’s ultimate hangout.

Youth : Fashion : Wellbeing

Webinar: Covid-19 Future Planning:

A 30-minute webinar examining the pandemic’s impact across key sectors, and the steps to future-proof strategies for your organisation...

Society : Covid-19 : Retail

Rebranding recruitment for Generation Z:

Workplaces and education institutions are firing up their recruitment campaigns to focus on empathy, purpose and Gen Viz aesthetics.

Youth : Media : Workplace

Covid-19 Contingency Planning:

Learn the immediate impacts of Covid-19 across key sectors, and discover best-in-class case studies and future considerations for your...

Covid-19 : Society : Health

Emerging Youth: Brazil:

Disenfranchised by their president, young Brazilians are rejecting aspiration, reshaping religion and championing mindful social media.

Youth : Media : Digital

Radical healing is the future of nightlife:

Aisha Mirza, the founder of sober club night Misery, explains why embedding therapy into the night-time economy is empowering...

Youth : LGBT : Nightlife

To understand TikTok, act like one of its locals:

With 60% of its users under the age of 24, brands wanting to reach this creative generation must take time to understand the nuances of...

Youth : Advertising : Social Media

Healthy kids campaigns:

A series of new food industry initiatives aim to inspire and deliver healthier eating among children by targeting parents, schools and...

Food : Healthy Eating Design : Children

Emerging Youth: Indonesia:

Indonesia’s largely rural youth population are using digital channels to learn, cultivate micro-communities and reconnect with Islam.

Youth : Media : Education

The emerging youth zines causing media anarchy:

Zines are becoming the platform of choice for youth in Malaysia, South Africa, China and Brazil to express alternative views away from...

Youth : Media : Generation Z

TikTok is the future of global marketing:

Influencer marketing expert Alessandro Bogliari examines how TikTok can be used for self-expression, values-based marketing and...

Youth : Media : Technology

How brands can reach The Next Billion Users:

Digital anthropologist Payal Arora explains why the online behaviour of people in China, India, Africa and across the...

Technology : India : Internet

Piercing Pioneers:

Brands are modernising the coming-of-age ritual of piercing for a new generation of teenagers who are keen to experiment with their...

Retail : Youth : DTC

Generation Z Stores:

A youth boom is set to shake up bricks-and-mortar shopping, so retailers must adapt their strategies to meet the unique preferences of...

Retail : Generation Z : Shopping

Young Nativists:

Generation Z are reconnecting with their indigenous roots, seeking communities and travel experiences that preserve ancestral...

Youth : Travel : Hospitality

Inside Generation Z’s identity crisis:

UAL students Nicole Angus and Nadine Gan, 21, and graduate Lucas Antunes, 23, discuss why cynicism, truth and self-education define...

Youth : Generation Z : Media

Paradox Personas:

Unlike Millennials, Generation Z are swapping self-promotion for self-awareness, using the digital world to enrich but not define their...

Youth : Digital : Identity

Generation Alpha are the new Old Fashioneds:

Helenor Gilmour, director of insight at Beano Studios, on how Millennial parents are raising a generation of gender-blind...

Youth : Media : Social Media

Teen Tech Welfare:

Brands are playing an increasingly supportive role to parents and children to help them approach their digital lives more mindfully.

Media : Technology : Kids

Generation Z are driving an arts revolution:

Jaded by the vapid qualities of social media, young people are finding solace in traditional arts and culture – and brands are...

Media : Youth : Entertainment

The post-influencers redefining social media:

A growing number of public figures are shying away from perfectly polished Instagram posts in favour of a more realistic online aesthetic.

Youth : Social Media : Female Futures

Why flop accounts aren’t the future of news:

They might be labelled the most woke generation yet, but the Instagram accounts of today’s teenagers tell a different story.

Youth : Generation Z : Media

Generation Z are deconstructing Asian femininity:

Social media has empowered Indian women to take control of their identity, says Atika Malik, chief operating officer at Cheil India. Now...

Youth : Female Futures : Advertising

Emerging Youth: France:

Amid rising levels of national anxiety and pessimism, French youth are rejecting the old France mindset in favour of new, regional role...

Youth : Digital : Technology

Prom night must become a beacon of inclusivity:

It’s time to put outdated traditions to rest. Schools across the globe have a responsibility to provide inclusive events that are open...

Youth : Fashion : Education

Fast Fashion Rental:

Clothing rental is moving from high-end fashion to the high street, creating new paths to discovery and access for trend-conscious...

Retail : Fashion : Retail Technology

Everyteen TV:

Led by an increasingly social mindset, young people are creating hyper-real forms of entertainment in a fight back against highly...

Youth : Entertainment : Media

Emerging Youth: United Arab Emirates:

Amid rapid economic growth and cultural development, young people in the UAE are kick-starting much-needed conservations around...

Youth : Health : Culture

Young Believers:

The aesthetic, rituals and values of Christianity are being re-assessed and redefined by a younger, more socially conscious generation.

Youth : Generation Z : Branding

Smartphone storytelling:

Youth film-making collective Pickpocket examines why film and tv are stuck in a pre-internet world and how smartphones can create...

Youth : Media : Entertainment

Sex Re-education:

Generation Z are taking control of their sexual education, turning to social media, YouTube and Insta-influencers for realistic,...

Youth : Digital : Sex

Gaming Garments Market:

Esports and gaming culture are infiltrating the world of fashion, with inspiring brand collaborations and innovation in performance wear.

Fashion : Esports : Leisure

Are head office staff the new retail influencers?:

To help build consumer trust and product authenticity, brands are starting to focus more on insider advocates than external influencers.

Retail : Fashion : Social Media

It’s time for tech to bridge families’ digital divisions:

Technology designers must create experiences that encourage future families to re-engage, converse and bond with each other.

Technology : Youth : Future Family

The subcultures redefining Arab youth:

Samira Larouci, editor of Arab art and culture magazine Mille World, examines emerging Middle East and North Africa (MENA) subcultures...

Youth : Fashion : Sports

Emerging Youth Travel Market:

Emerging economies with youth populations eager to explore new territories will radically transform the travel and hospitality sector.

Travel : Youth : Hospitality

Where mindful influencers are going wrong:

They tell followers to reduce their use of social media but don’t appear to practice what they preach.

Youth : Social Media : Technology

Dear brands: please stop selling us your activism:

Generation Z are being targeted with empty promises of peace, love and change. Tori West explains why it’s time for brands to put...

Youth : Fashion : Advertising

Kid Architects:

As urban planners and architects deliberate on the future of our cities, children are reclaiming the streets and redesigning public...

Youth : Architecture : Design

Mainstream media must be more inclusive of asexual people:

At a time of greater inclusivity, asexual people remain invisible in Western culture, argues Michael Paramo. How can media and...

Media : Identity : Entertainment

Meet the Generation Z anti-tourists changing travel:

Sam Blenkinsopp, co-founder of youth-driven travel collective Trippin, explains why brands must shape a new narrative around Generation...

Youth : Travel : Hospitality

Should coffee chains ask teens for ID?:

With a major UK brand refusing to serve coffee to some teens, could the high street welcome a forward-looking café for young people?

Drinks : Youth : Leisure

Alternative Spirituality:

Spirituality and folk religion are gaining cult online followings, allowing Generation Z to regain control in a...

Youth : Wellness : Digital

Is screen-based schooling driving a new class divide?:

Psychologist Richard Freed, who studies the effects of technology on children, on what happens when digital learning becomes the...

Youth : Digital : Education

Emerging Youth: Ukraine:

Ukraine’s youth are using fashion, music and culture as tools to create a new vision of their national identity that can compete on a...

Youth : Fashion : Ukraine

Four ways Generation Z are transforming Instagram:

From finstas to meme therapy, Generation Z are turning away from selfies and using Instagram to learn, debate, support and forge new...

Youth : Social Media : Instagram

Why Millennial family travel will foster a generation of woke kids:

Will a combination of wanderlust and greater working flexibility help Millennial parents raise the most well-travelled generation of...

Travel : Youth : Millennial Parents

Tweenage Fitness:

Tapping into the family market, boutique fitness studios and clubs are rethinking their services to include classes and facilities for...

Health : Youth : Wellbeing

Anxiety Rebellion:

Instead of numbing their anxiety with substances or indulging in other vices, Generation Z are turning emotions into actions,...

Youth : Health : Culture

Can fashion brands destigmatise the Sad Boy?:

Retail brands are allowing women to literally wear their emotions on their sleeve. So why aren’t they doing the same for men?

Fashion : Youth : New Masculinity

Emerging Youth: South Africa:

Amid high unemployment rates, South Africa’s restless youth population are forging new communities rooted in native dance and African...

Youth : Leisure : Workplace

Bullying Backlash:

With cyberbullying becoming an epidemic, brands are empowering young people to use their online presence to reclaim so-called...

Youth : Beauty : Fashion

The post-subculture movement of South Africa’s teens:

Jamal Nxedlana, creative director of Johannesburg-based youth intelligence agency Bubblegum Club, on the importance of dance for the...

Youth : Culture : New Masculinity

Conscious Play:

With people now acutely aware of the impact of their consumption on the planet, toy brands are offering parents support in their quest...

Youth : Gen I : Sustainability

Sustainable Music Streaming:

As consumers become aware of the financial and ethical implications of their listening preferences, new platforms are emerging that take...

Digital : Youth : Retail

Unauthorized creates fashion for tween boys and their dads:

Arman Motlagh, creative director of Unauthorized, on how new attitudes to masculinity are creating fresh opportunities for fashion...

Youth : Fashion : Retail

Hybrid Gaming:

Combining VR and AR with escape games, laser tag and drones, a new category of immersive interactive gaming is emerging in the leisure...

Youth : Technology : Leisure

Life-stage Brands:

From adolescence to menopause, brands are helping to alleviate the biological inconveniences of being a woman.

Female Futures : Wellness : Marketing

Can civic brands eradicate period poverty?:

With girls and women struggling to afford basic sanitary products, is it time for brands and institutions to step in? Tamara...

Wellbeing : Health : Female Futures

Social Media Music:

While streaming services have expanded our musical libraries, a new generation of artists are creating records with our digital habits...

Youth : Entertainment : Digital

Young Bibliophiles:

Despite the time they spend online young people still want traditional book formats. Brands and influencers are therefore using digital...

Youth : Reading : YouTube

Should future digital design be child-unfriendly?:

When it comes to platforms for children, how can digital designers create more meaningful engagement?

Design : Digital : Children

Insta-dating:

As consumers turn away from superficial apps such Tinder and Bumble, Instagram is evolving into a dating platform where...

Youth : Dating : Digital

Are today’s youth transforming into Generation Sensible?:

They hate hangovers and avoid sugar, but are today’s youth really living clean, teetotal lives? Amplify brand director Krupali Cescau...

Food : Drinks : Youth

A gender-fluid make-up line inspired by and created for the LGBT+ community:

Laura Kraber and Isabella Giancarlo, co-founders of inclusive cosmetics brand Fluide, on the importance of creating a make-up line...

Beauty : Gender Fluid : Neutral Culture

Is Instagram really a dating app?:

Equipped with likes, direct messages and plenty of opportunities for strategic game play, have its users been moulding Instagram into an...

Youth : Digital : Social Media

A modelling agency that champions people with disabilities:

Laura Johnson and Zoe Proctor, co-founders of Zebedee Management, on their mission to increase the representation of people with...

Fashion : Retail : Inclusivity

What does Facebook’s music licensing mean for brands?:

UK music lawyer Alex Brammer says brands must tread carefully when it comes to using music in their social media posts.

Music : Branding : Facebook

Acne Positivity:

As #bodypositivity continues to expand, young people are leading a movement towards the acceptance of acne – a skin condition...

Youth : Beauty : Wellness

Why brands need to talk about female puberty:

Bunny Ghatrora, co-founder of Blume, a subscription service for girls going through puberty, explains why brands are missing an...

Youth : Wellness : Retail

Emerging Youth: South Korea:

In a patriarchal society dominated by tradition, young South Koreans are choosing to forge their own paths rather than conform to...

Youth : South Korea : Beauty

The rise of young female health-preneurs:

These young feminists are empowering the next generation of girls with practical tools that improve their physical, mental and sexual...

Youth : Health : Wellness

Could these streaming platforms be the antidote to Netflix?:

In order to offset the power of streaming giants such as Netflix and Amazon, alternative entertainment...

Media : Entertainment : Youth

Children’s Travel Market:

Modern travel brands are going above and beyond to ensure children are entertained on holiday.

Travel : Hospitality : Luxury

Street Sport Rebels:

Women across the world are taking to the streets and engaging in urban sports as a means of activism and self-empowerment.

Youth : Wellness : Female Futures

EQ Toys for Boys:

Shifting attitudes among parents are driving a movement for boys’ toys that inspire emotional intelligence above raucous play.

New Masculinity : Youth : Family

Luxury Student Market:

As international students migrate to the world’s wealthiest cities in pursuit of a superior education and quality of life, the cliché of...

Luxury : Retail : Youth

Emerging Youth: Nigeria:

Misrepresented by politicians, young Nigerians are reclaiming a sense of national pride through movements that will drive the future of...

Youth : Fashion : New Masculinity

Girlswear for Boys:

The genderless children’s clothing sector has typically featured girls borrowing from the boys. Now, brands and organisations are...

Fashion : Youth : Retail

Money Market: Generation Z:

A generation of pragmatists, Generation Z have a conservative approach to spending that is offset by a progressive view of...

Finance : Generation Z : Youth

Soft Masculinity:

In a world of toxic masculinity, a softer, more delicate and visibly feminine way to be a man is gaining prominence in East Asia and the...

Youth : Beauty : New Masculinity

The young influencers redefining male identity:

The teenagers redefining masculinity through streetwear, meme culture and fresh representations of heritage and identity.

Youth : Fashion : New Masculinity

Dafe Oboro on changing attitudes among Nigeria’s youth:

Lagos-based film-maker and photojournalist Dafe Oboro discusses his generation’s new-found sense of national pride and changing notions...

Youth : New Masculinity : Marketing

Emerging Youth: Japan:

Young Japanese consumers are more realistic, conservative and risk-averse than their predecessors, and are rethinking what it means to...

Youth : Culture : Wellness

How manga and melancholy are defining China’s youth:

Arnold Ma, the CEO of marketing agency Qumin, highlights youth subcultures, football fandom and the allure of hopelessness in China.

Youth : Digital : Culture

How new media platforms are creating content that speaks to Generation Z:

Now the largest media audience segment, according to Nielsen, Generation Z are looking for socially conscious, interactive media...

Youth : Media : Digital

IGGYLDN on capturing the complexity of black masculinity:

In his work, the artist and film-maker examines uncertain definitions of masculinity.

Youth : Gender : Advertising

Alternative Education Market:

As parents and institutions become increasingly frustrated by Silicon Valley’s attempts to disrupt the classroom, new educational models...

Youth : Wellness : Learning

Ramaa Mosley on why you should hire a teenage director:

The founder of youth advertising and production agency Adolescent on why brands should look to teenage directors to reinvigorate their...

Youth : Entertainment : Advertising

The power and potential of Facebook Groups:

There is a growing desire among consumers to feel part of a community online, presenting an opportunity for brands to tap into the rise...

Community : Identity : Culture

Reclaiming Braids:

Young black women coming of age are turning away from chemical relaxers and celebrating their identity and heritage through...

Beauty : Youth : Hair

Women’s Streetwear Market:

While streetwear has traditionally been an alienating market for young women, change is under way, with brands beginning to recognise...

Youth : Fashion : Apparel

Emerging Youth: China:

The Chinese Dream is on the rise as the American Dream fades.

China : Youth Culture : Fashion

Childrenswear Market:

The childrenswear market is booming, with the rise of Millennial parenting affecting everything from the aesthetic to the acceptance of...

Fashion : Youth : Digital

Leah McSweeney on the inherent sexism in the streetwear sector:

The founder and CEO of Married To The Mob discusses women’s role in the streetwear market, and what brands can do to instigate change.

Youth : Apparel : Fashion

Emerging Youth: Mexico:

A new form of counter culture is emerging in Mexico, driven by young consumers who are proud of their cultural heritage and outspoken...

Youth : Fashion : Digital

Future Forecast: Youth in 2018:

The voices of marginalised groups will grow louder as young creatives begin to develop materials that reflect their lived experience.

Youth : Fashion : Generation Z

Looking Back: Youth in 2017:

Eco-activists who made an impact, teaching children about data privacy and the young Muslim opportunity were just some of the youth...

Youth : Digital : Generation Z

Emerging Youth: Russia:

Young consumers in Russia are spending more time with their friends, engaging in political debates and launching their own creative...

Fashion : Advertising : Culture

How Wonderbly is changing the reading experience for children:

The co-founder of Wonderbly on capturing children’s imagination through personalisation and the brand’s evolution from print-only to...

Personalisation : Digital : Technology

Emerging Youth: India:

India has a highly aspirational youth population that has the potential to unlock vast economic and social progress.

Youth : India : Advertising

How magazine Azeema empowers women from North Africa and the Middle East:

The founders of Azeema magazine on representing strong-minded women, empowering young girls and championing inclusivity.

Youth Culture : Fashion : Belonging

The rise of eco-influencers:

From inventing power-saving products in their bedrooms to suing the American government, a generation of young activists are fighting...

Youth : Sustainability : Digital

Safe Spaces:

Generation Z are creating safe spaces out of a frustration at a lack of representation of women, people of colour and LGBTQ+ people.

Youth : Identity : Belonging

Related to Youth

Markets

Affirmative Avatars Market

As the line blurs between people’s IRL personas and online avatars, socially-conscious netizens are seeking digital fashion that reflects their values.

Gaming : Avatars : Web3

News

Stat: Music and gaming go hand-in-hand for Gen Z

With the gaming and music worlds becoming increasingly intertwined, there's need for innovation when it comes to in-game music purchases and discovery.

Youth : Media : Gaming

Markets

Emerging Youth: Vietnam

With more young people living in Vietnam than ever before, this generation are using the country as a canvas on which to project creativity and self-expression.

Vietnam : Youth : Emerging Youth

News

A UK festival for LGBTQ+ music and learning

Taking place in a woodland just outside of London, Flesh is the UK’s first LGBTQ+ electronic music and camping festival.

Entertainment : Music : Travel And Hospitality

News

Stat: Generation Z set their sights on home buying

According to research by Sotheby’s and the Center for Generational Kinetics, Generation Z are more interested in homeownership than their Millennial predecessors.

Stat : Stats : Statistic

News

The Eric app targets out-of-work Gen Z talent

The hyper-curated careers platform is unveiling its first app, improving the experience of searching for work opportunities for Generation Z.

App : Media : Youth

News

Stat: Nearly half of Generation Z never drink coffee

Known as the staple drink of millennials, new research by YouGov shows that coffee might be falling out of favour among younger consumers.

Food And Drink : Youth : Gen Z

News

Tagg is a social branding app for Gen Z workers

The platform is responding to the online behaviours of Generation Z, offering young people a social media app with in-built career opportunities.

Messaging : Gen Zalpha : Messaging App

News

Kew Gardens’ educational dining space for kids

The public botanic garden is elevating its dining offering for families, with an experiential restaurant for education and discovery.

Food : Drink : Design

News

V&A Dundee invites families to listen for joy

Listening to Joy by artist Yinka Ilori is an experiential playscape at design museum V&A Dundee.

Youth : Design : Media And Entertainment

News

CES 2022: Picoo is a games console for the great outdoors

The device, which is being launched in the US market at the 2022 edition of CES, combines children’s love of video gaming with exposure to nature.

Youth : Media And Entertainment : Technology

News

Nike PLAYlab brings kids’ imaginary sports to life

The sportswear giant is unveiling an experiential pop-up installation to encourage children to think creatively about sports.

Retail : Design : Youth

News

Stat: Millennials are making more online friends than Gen Z

Despite Generation Z often being thought of as the most online generation, research by Konnect reveals that a quarter of Millennials now make all of their friends online.

Stat : Stats : Statistic

News

The Trend: The Zalpha Reckoning

Our final macrotrend of 2021 offered a glimpse of an entirely new demographic, the Zalphas, who exist at the intersection of Generations Z and Alpha.

Youth : Technology : Sustainability

News

The Big Idea: Third-space hangouts

The metaverse might have been the buzzword of the year, but as brands made steps to colonise these digital spaces, Generation Z set out to re-populate physical spaces, imbuing cities with a fresh dose of youth culture.

Youth : Hospitality : Retail

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