From Gen Z and beyond, explore emerging markets and micro shifts in youth consumer behaviour
From adolescence to menopause, brands are helping to alleviate the biological inconvenience of being a woman.
India is the biggest market for karaoke app TikTok, according to numbers by Priori Data.
These award-winning international talents aim to change the...
The drugstore chain is testing a new retail concept that...
British members of Generation Z may not be as pragmatic as commonly believed, according to a new survey by financial services provider OneFamily.
Sam Blenkinsopp, co-founder of youth-driven travel collective...
Sam Blenkinsopp, co-founder of youth-driven travel collective Trippin, explains why brands must shape a new narrative around Generation...
With a major UK brand refusing to serve coffee to some teens, could the high street welcome a forward-looking café for young people?
Spirituality and folk religion are gaining cult online followings, allowing Generation Z to regain control in a...
Psychologist Richard Freed, who studies the effects of technology on children, on what happens when digital learning becomes the...
Ukraine’s youth are using fashion, music and culture as tools to create a new vision of their national identity that can compete on a...
From finstas to meme therapy, Generation Z are turning away from selfies and using Instagram to learn, debate, support and forge new...
Will a combination of wanderlust and greater working flexibility help Millennial parents raise the most well-travelled generation of...
Tapping into the family market, boutique fitness studios and clubs are rethinking their services to include classes and facilities for...
Instead of numbing their anxiety with substances or indulging in other vices, Generation Z are turning emotions into actions,...
Retail brands are allowing women to literally wear their emotions on their sleeve. So why aren’t they doing the same for men?
Amid high unemployment rates, South Africa’s restless youth population are forging new communities rooted in native dance and African...
With cyberbullying becoming an epidemic, brands are empowering young people to use their online presence to reclaim so-called...
Jamal Nxedlana, creative director of Johannesburg-based youth intelligence agency Bubblegum Club, on the importance of dance for the...
With people now acutely aware of the impact of their consumption on the planet, toy brands are offering parents support in their quest...
As consumers become aware of the financial and ethical implications of their listening preferences, new platforms are emerging that take...
Arman Motlagh, creative director of Unauthorized, on how new attitudes to masculinity are creating fresh opportunities for fashion...
Combining VR and AR with escape games, laser tag and drones, a new category of immersive interactive gaming is emerging in the leisure...
With girls and women struggling to afford basic sanitary products, is it time for brands and institutions to step in? Tamara...
While streaming services have expanded our musical libraries, a new generation of artists are creating records with our digital habits...
Despite the time they spend online young people still want traditional book formats. Brands and influencers are therefore using digital...
When it comes to platforms for children, how can digital designers create more meaningful engagement?
As consumers turn away from superficial apps such Tinder and Bumble, Instagram is evolving into a dating platform where...
They hate hangovers and avoid sugar, but are today’s youth really living clean, teetotal lives? Amplify brand director Krupali Cescau...
Laura Kraber and Isabella Giancarlo, co-founders of inclusive cosmetics brand Fluide, on the importance of creating a make-up line...
Equipped with likes, direct messages and plenty of opportunities for strategic game play, have its users been moulding Instagram into an...
Laura Johnson and Zoe Proctor, co-founders of Zebedee Management, on their mission to increase the representation of people with...
UK music lawyer Alex Brammer says brands must tread carefully when it comes to using music in their social media posts.
As #bodypositivity continues to expand, young people are leading a movement towards the acceptance of acne – a skin condition...
Bunny Ghatrora, co-founder of Blume, a subscription service for girls going through puberty, explains why brands are missing an...
In a patriarchal society dominated by tradition, young South Koreans are choosing to forge their own paths rather than conform to...
These young feminists are empowering the next generation of girls with practical tools that improve their physical, mental and sexual...
In order to offset the power of streaming giants such as Netflix and Amazon, alternative entertainment...
Modern travel brands are going above and beyond to ensure children are entertained on holiday.
Women across the world are taking to the streets and engaging in urban sports as a means of activism and self-empowerment.
Shifting attitudes among parents are driving a movement for boys’ toys that inspire emotional intelligence above raucous play.
As international students migrate to the world’s wealthiest cities in pursuit of a superior education and quality of life, the cliché of...
Misrepresented by politicians, young Nigerians are reclaiming a sense of national pride through movements that will drive the future of...
The genderless children’s clothing sector has typically featured girls borrowing from the boys. Now, brands and organisations are...
A generation of pragmatists, Generation Z have a conservative approach to spending that is offset by a progressive view of...
In a world of toxic masculinity, a softer, more delicate and visibly feminine way to be a man is gaining prominence in East Asia and the...
The teenagers redefining masculinity through streetwear, meme culture and fresh representations of heritage and identity.
Lagos-based film-maker and photojournalist Dafe Oboro discusses his generation’s new-found sense of national pride and changing notions...
Young Japanese consumers are more realistic, conservative and risk-averse than their predecessors, and are rethinking what it means to...
Arnold Ma, the CEO of marketing agency Qumin, highlights youth subcultures, football fandom and the allure of hopelessness in China.
Now the largest media audience segment, according to Nielsen, Generation Z are looking for socially conscious, interactive media...
In his work, the artist and film-maker examines uncertain definitions of masculinity.
As parents and institutions become increasingly frustrated by Silicon Valley’s attempts to disrupt the classroom, new educational models...
The founder of youth advertising and production agency Adolescent on why brands should look to teenage directors to reinvigorate their...
Young black women coming of age are turning away from chemical relaxers and celebrating their identity and heritage through...
While streetwear has traditionally been an alienating market for young women, change is under way, with brands beginning to recognise...
The Chinese Dream is on the rise as the American Dream fades.
The childrenswear market is booming, with the rise of Millennial parenting affecting everything from the aesthetic to the acceptance of...
The founder and CEO of Married To The Mob discusses women’s role in the streetwear market, and what brands can do to instigate change.
A new form of counter culture is emerging in Mexico, driven by young consumers who are proud of their cultural heritage and outspoken...
The voices of marginalised groups will grow louder as young creatives begin to develop materials that reflect their lived experience.
Eco-activists who made an impact, teaching children about data privacy and the young Muslim opportunity were just some of the youth...
There is a growing desire among consumers to feel part of a community online, presenting an opportunity for brands to tap into the rise...
Young consumers in Russia are spending more time with their friends, engaging in political debates and launching their own creative...
The co-founder of Wonderbly on capturing children’s imagination through personalisation and the brand’s evolution from print-only to...
Emerging economies with youth populations eager to explore new territories will radically transform the travel and hospitality sector.
India has a highly aspirational youth population that has the potential to unlock vast economic and social progress.
The founders of Azeema magazine on representing strong-minded women, empowering young girls and championing inclusivity.
From inventing power-saving products in their bedrooms to suing the American government, a generation of young activists are fighting...
Generation Z are creating safe spaces out of a frustration at a lack of representation of women, people of colour and LGBTQ+ people.
These award-winning international talents aim to change the landscape of fashion through designs that explore politics, sustainability, identity and heritage.
Sam Blenkinsopp, co-founder of youth-driven travel collective Trippin, explains why brands must shape a new narrative around Generation Z tourism.
From the political influences shaping luxury to China’s unstoppable rise and the opportunities in overlooked regions, we delve into the key themes from Walpole Summit 2019: Building the Future of British Luxury.
Valentine’s Day is becoming progressively less popular in the US, according to the National Retail Federation.
The Mayfair flagship store devotes an entire floor to the next generation of fashion designers.
Increased internet access and a booming youth population are driving the continent’s unique and burgeoning online retail market, bolstered by digital marketplaces and the rise of mobile money services.
In a world of influencers, the fashion brand encourages its customers to be followers.
Teenagers who are almost constantly online are just as likely to socialise with their friends face to face, according to a new study of 13–17-year-olds by Pew Research Center.
The rum brand is seeking to build a fan base among streetwear aficionados by collaborating with clothing label Daily Paper.
Luggage brand Tumi has enlisted Lenny and Zoë Kravitz to show how travel can reconnect us with our ancestry.
A new social study commissioned by Art Fund explores the UK’s museums and galleries as an untapped resource for wellbeing.
The sportswear brand and footwear retailer Foot Locker will use designs sourced from creators in local communities to produce limited runs of shoes.
Sales of poetry hit an all-time high in 2018 thanks to a revival amongst Generation Z, according to numbers by UK sales monitor Nielsen BookScan.