From Gen Z and beyond, explore emerging markets and micro shifts in youth consumer behaviour.
There is a growing desire among consumers to feel part of a community online, presenting an opportunity for brands to tap into the rise of Facebook Groups as a key platform for consumer engagement.
Sign up to one of our subscription packages and get unlimited access to a hive of insights – from microtrends and macrotrends to market reports, daily news, research across eight industry sectors and much more.
Already a member? Click here to log in.