Meet the hyper-loyal consumers who are committing to brands based on their values and practices, and learn how to engage with them.
Across the cluttered beauty landscape, the definition of loyalty is changing rapidly as new, empowered consumers demand more of brands.
Loyalty was previously measured by consumer spending and frequency of spending, feeding into an arbitrary points accumulation, and benefiting only wealthier consumers who were able to buy more. With all consumers looking at reducing how much they buy for a number of reasons, including sustainability, seeking a minimalist life or investing in experiences over products, the codes for loyalty have to abide by new rules.
In this webinar, Momo Amjad, The Future Laboratory’s senior strategic researcher, introduces The Beauty Cultists, a loyalist community who seek enrichment from their relationship with brands that extends beyond the product. This is followed by a strategic session with senior futures analyst Victoria Buchanan who offers advice on how to apply the insights to your business.
Tickets are now available for our Beauty, Health & Wellness Futures 2021 online event. As a valued member of LS:N Global, you get free access. RSVP here to let us know you will be attending.
If you're interested in booking our experts to deliver any of our macrotrend research as a presentation or strategic workshop, get in touch with our team to discuss an option that fits your business.