Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

Viewpoints

Elevating Travel Narratives

AboundStudio’s founder James Huntly discusses design’s role in creating meaningful brand narratives that reflect travellers’ changing values and de...

Travel : Design : Hospitality

Viewpoints

Longevity Comes of Age

Longevity has entered its accredited era and its pioneer Aubrey de Grey envisions a future where the survival of ageing populations will depend on ...

Longevity : Health : Wellness

Viewpoints

Third-space Culture

As founder of Thiiird magazine, Rhona Ezuma is redefining our collective tomorrows by championing next-gen creatives from Black, people of colour, ...

Style Magazine : Magazine : Magazines

Viewpoints

Targeting Ultra-high-net-worth Individuals on Social Media

Social media specialist Lily Power argues that getting digitally social with the 1% is all about exclusivity, authenticity and tapping into women ...

Luxury : Advertising & Branding : Retail

Viewpoints

No-lo Taste Lifts

Vicky Berry, the European business development manager of global flavouring manufacturer Synergy, explains how the future of no- and low-alcohol dr...

Food And Drink : Non Alcoholic Drinks : Flavour Manufacturing

Viewpoints

Gender Euphoria in VR

Award-winning director and self-taught game developer Cameron Kostopoulos believes virtual reality can and will be a place for empathy and safety, ...

Health & Wellness : Society : Media & Entertainment

Viewpoints

The Rise of the Expert Influencer

As users increasingly seek transparency, trust and intention on Instagram, a new wave of influencers are emerging, full of professional acumen, lif...

Retail : Advertising & Branding : Fashion

Viewpoints

The Overconsumption Mindset

Dr Daniel Benkendorf, professor of psychology at the Fashion Institute of Technology (FIT) in New York, considers why a growing number of eco-anxio...

Sustainable Fashion : Climate Change : Global Warming

Viewpoints

The EUX Factor

Quinine’s founder Ian Johnston explains why the future of the retail experience is to blend all touchpoints with the customer into a seamless conve...

Retail : Technology : Design

Viewpoints

The Case for AI as Augmented Intelligence

Inspired by the excitement seen at SXSW 2023, Brazilian agency Box1824’s CEO Paula Englert and vice-president Laura Kroeff argue that artificial in...

AI : Artificial Intelligence : SXSW

Viewpoints

In our Body Hostility Era

After a decade of dieting rebranded as wellness and a Western awakening to inclusivity and representation of marginalised groups in the public eye,...

Youth : Body Positive : Dieting

Viewpoints

Transforming Brand Loyalty

Ross Basri, co-founder of Uptop, explains how non-fungible tokens (NFTs) could transcend fluctuating popularity to create value-driven loyalty netw...

Retail : Technology : Society

Viewpoints

Scents and Scent-ability

Scent is set to change the nature of health, wellbeing and self-care, according to Firmenich’s chief consumer and innovation officer, Matteo Magnani.

Beauty : Sustainability : Health And Wellness

Viewpoints

Women Without Kids

Author, feminist and founder of the sober-curious movement Ruby Warrington chats to Martin Raymond about why women without children aren’t represen...

Society : Health & Wellness : Youth

Viewpoints

Human Sustainability Workplaces

Christina Disler, founder of human data analytics platform Aster, is paving the way for a workplace culture that supports human sustainability.

Workplace : Technology : Society

Viewpoints

Black Art Matters in Web3

British artist Nubianizm explains how a new generation of Black visual artists find solace, community and compensation on the blockchain.

NFT : NFTs : Web3

Viewpoints

Demystifying Luxury with La Patiala

From caviar bumps to après-ski etiquette, Kristen Shirley’s open-source luxury encyclopaedia La Patiala unpacks the elite’s unspoken codes, rules a...

Luxury : Food & Drink : Society

Viewpoints

Yassified Marketing

Appropriated by all corners of the internet, African American Vernacular English could simultaneously sell authenticity and empower Black women.

Advertising & Branding : Media And Entertainment : Society

Viewpoints

The Neuroaesthetic Age

Susan Magsamen and Ivy Ross argue in Your Brain on Art that the science behind art can help us to reinvigorate the spaces around us with new kinds ...

Design : Health & Wellness : Art

Viewpoints

The Dorchester: Reframing Future Heritage

London’s The Dorchester has undergone a significant rebranding, rooted in its 1930s inception. We speak exclusively to creative agency Construct ab...

Luxury : Hospitality : Design

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