Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

The Great Concert Comeback

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The Great Concert Comeback

Between silver chrome cowboy hats and a supercharged local economy, foresight analyst Simar Deol unveils how live concerts are serving much more th...
Entertainment : Music : Media
Belmond: Luxury Travel’s Responsible Future

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Belmond: Luxury Travel’s Responsible Future

Belmond is setting high standards for responsible luxury hospitality. Celia Geyer, the group’s senior vice-president of design and project developm...
Luxury : Travel & Hospitality : Society
The Foresight Manifesto

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The Foresight Manifesto

It’s becoming essential to embed strategic foresight as a core discipline of credible and successful government, says The Future Laboratory co-foun...
Foresight : Society : Australia
The Future of Travel Publishing

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The Future of Travel Publishing

New magazine Sablos aims to build an anti-TripAdvisor so travellers can truly eat, drink and live like a local. LS:N Global speaks to its founder S...
Travel : Hospitality : Media
In-transit Retail Innovations

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In-transit Retail Innovations

How do the three Ts – technology, targets and trends – help turn travel time into valuable retail time? LS:N Global talks to Lennard Niemann, manag...
Travel Retail : Airport Futures : Travel & Hospitality
The New Normal: Gun Violence in America

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The New Normal: Gun Violence in America

As gun violence reaches an epic scale, our US foresight analyst Carly Ettinger explores the rise of the gun safety tech market – and what this reve...
Gun Safety : US : Security
AOI’s Ocean of Ideas Crafted to be Collected

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AOI’s Ocean of Ideas Crafted to be Collected

Farah Marafie discusses how her luxury label AOI is not catering for clients or consumers but for collectors of wearable artworks.
Luxury : Fashion : Art And Design
The Future of Ethical Banking

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The Future of Ethical Banking

Algbra’s ESG manager Marten Möller discusses the responsibility banks must take on in an equitable and ecologically conscious world.
Technology : Finance : Sustainability
The Future of Responsible AI

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The Future of Responsible AI

The question is not whether AI can replace us but what role we play in ensuring that AI does not irreversibly harm humanity.
AI : Ethics : Artificial Intelligence
Dining Deluxe

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Dining Deluxe

LS:N Global speaks exclusively to creative agency Construct about crafting experience design for a new era of luxury dining.
Luxury : Dining Experience : Hotel Experience
Weaving Omani Heritage into Haute Parfumerie

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Weaving Omani Heritage into Haute Parfumerie

Amouage's chief creative officer Renaud Salmon talks to LS:N Global about embarking on a global retail expansion that creates a multisensory and a...
Luxury : Perfume : Middle East
Can AI Generate Emotionally Driven Brands?

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Can AI Generate Emotionally Driven Brands?

Artificial intelligence is learning to read and copy human emotions, but while AI can mimic, it can't experience emotions firsthand.
AI : Advertising : Society
Augmenting Beauty with Generation Z

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Augmenting Beauty with Generation Z

Alternating between unapologetic body acceptance and inherited oppressive ideals, Gen Z consumers have grown desensitised to surgical alterations w...
Beauty : Ageing : Generation Z
Branding’s Transformation Age

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Branding’s Transformation Age

Design and experience strategy is evolving to become a form of collaborative engagement along a narrative arc of surprise and transformation that c...
Design : Experience : Tomorrow's Leadership
Is Essentialism the Future of Branding?

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Is Essentialism the Future of Branding?

Tim Jones, head of strategy at global branding agency venturethree, believes brands should embrace the philosophy of essentialism and tap into thei...
Civic Branding : Branding : Democratised Branding
IBM’s Quantum Computing Nirvana

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IBM’s Quantum Computing Nirvana

Could quantum computers build a utopian future in which the technology will be a force for good, supercharging healthcare and data protection? LS:N...
Technology : Quantum Computing : Quantum
The Reluctant Futurists

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The Reluctant Futurists

LS:N Global’s editor-in-chief Martin Raymond discusses all things normal, but not so everyday – yet – with The Future Normal authors Rohit Bhargava...
Leadership : Society : Forecasting
Longevity Lifestyles: Future Views

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Longevity Lifestyles: Future Views

The potential impact that longevity will have on the way we work, organise, connect and find meaning in life could be profound. Here we explore the...
Health : Wellness : Society
Immersing Operating Rooms in VR

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Immersing Operating Rooms in VR

How will virtual reality achieve mainstream adoption? Dr James Clarkson, chief medical officer at Wide Awake VR, believes integrating it into the h...
Media : Virtual Reality : Healthcare
Elevating Travel Narratives

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Elevating Travel Narratives

AboundStudio’s founder James Huntly discusses design’s role in creating meaningful brand narratives that reflect travellers’ changing values and de...
Travel : Design : Hospitality
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