Viewpoints

Opinions, thought-starters and viewpoints from influencers, changemakers and chief thinkers, understanding how the next big ideas will shape your business.

AOI’s Ocean of Ideas Crafted to be Collected

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AOI’s Ocean of Ideas Crafted to be Collected

Farah Marafie discusses how her luxury label AOI is not catering for clients or consumers but for collectors of wearable artworks.
Luxury : Fashion : Art And Design
The Future of Ethical Banking

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The Future of Ethical Banking

Algbra’s ESG manager Marten Möller discusses the responsibility banks must take on in an equitable and ecologically conscious world.
Technology : Finance : Sustainability
The Future of Responsible AI

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The Future of Responsible AI

The question is not whether AI can replace us but what role we play in ensuring that AI does not irreversibly harm humanity.
AI : Ethics : Artificial Intelligence
Dining Deluxe

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Dining Deluxe

LS:N Global speaks exclusively to creative agency Construct about crafting experience design for a new era of luxury dining.
Luxury : Dining Experience : Hotel Experience
Weaving Omani Heritage into Haute Parfumerie

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Weaving Omani Heritage into Haute Parfumerie

Amouage's chief creative officer Renaud Salmon talks to LS:N Global about embarking on a global retail expansion that creates a multisensory and a...
Luxury : Perfume : Middle East
Can AI Generate Emotionally Driven Brands?

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Can AI Generate Emotionally Driven Brands?

Artificial intelligence is learning to read and copy human emotions, but while AI can mimic, it can't experience emotions firsthand.
AI : Advertising : Society
Augmenting Beauty with Generation Z

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Augmenting Beauty with Generation Z

Alternating between unapologetic body acceptance and inherited oppressive ideals, Gen Z consumers have grown desensitised to surgical alterations w...
Beauty : Ageing : Generation Z
Branding’s Transformation Age

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Branding’s Transformation Age

Design and experience strategy is evolving to become a form of collaborative engagement along a narrative arc of surprise and transformation that c...
Design : Experience : Tomorrow's Leadership
Is Essentialism the Future of Branding?

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Is Essentialism the Future of Branding?

Tim Jones, head of strategy at global branding agency venturethree, believes brands should embrace the philosophy of essentialism and tap into thei...
Civic Branding : Branding : Democratised Branding
IBM’s Quantum Computing Nirvana

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IBM’s Quantum Computing Nirvana

Could quantum computers build a utopian future in which the technology will be a force for good, supercharging healthcare and data protection? LS:N...
Technology : Quantum Computing : Quantum
The Reluctant Futurists

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The Reluctant Futurists

LS:N Global’s editor-in-chief Martin Raymond discusses all things normal, but not so everyday – yet – with The Future Normal authors Rohit Bhargava...
Leadership : Society : Forecasting
Longevity Lifestyles: Future Views

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Longevity Lifestyles: Future Views

The potential impact that longevity will have on the way we work, organise, connect and find meaning in life could be profound. Here we explore the...
Health : Wellness : Society
Immersing Operating Rooms in VR

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Immersing Operating Rooms in VR

How will virtual reality achieve mainstream adoption? Dr James Clarkson, chief medical officer at Wide Awake VR, believes integrating it into the h...
Media : Virtual Reality : Healthcare
Elevating Travel Narratives

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Elevating Travel Narratives

AboundStudio’s founder James Huntly discusses design’s role in creating meaningful brand narratives that reflect travellers’ changing values and de...
Travel : Design : Hospitality
Longevity Comes of Age

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Longevity Comes of Age

Longevity has entered its accredited era and its pioneer Aubrey de Grey envisions a future where the survival of ageing populations will depend on ...
Longevity : Health : Wellness
Third-space Culture

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Third-space Culture

As founder of Thiiird magazine, Rhona Ezuma is redefining our collective tomorrows by championing next-gen creatives from Black, people of colour, ...
Style Magazine : Magazine : Magazines
Targeting Ultra-high-net-worth Individuals on Social Media

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Targeting Ultra-high-net-worth Individuals on Social Media

Social media specialist Lily Power argues that getting digitally social with the 1% is all about exclusivity, authenticity and tapping into women ...
Luxury : Advertising & Branding : Retail
No-lo Taste Lifts

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No-lo Taste Lifts

Vicky Berry, the European business development manager of global flavouring manufacturer Synergy, explains how the future of no- and low-alcohol dr...
Food And Drink : Non Alcoholic Drinks : Flavour Manufacturing
Gender Euphoria in VR

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Gender Euphoria in VR

Award-winning director and self-taught game developer Cameron Kostopoulos believes virtual reality can and will be a place for empathy and safety, ...
Health & Wellness : Society : Media & Entertainment
The Rise of the Expert Influencer

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The Rise of the Expert Influencer

As users increasingly seek transparency, trust and intention on Instagram, a new wave of influencers are emerging, full of professional acumen, lif...
Retail : Advertising & Branding : Fashion
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