Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Micro Trends

Taste-graph commerce

Consumers are inserting online shopping links into their social media feeds as a way to share tastes and get paid by retailers. Since LS:N Global r...

Design Directions

Starbucks Espresso Journey

Whether it is cycling brand Rapha releasing a flat white machine, or appliance maker Bosch and washing powder company Persil teaming up to make a c...

Nendo : Reflection : Coffee+

Design Directions

Fashion Week Overview S/S 13

After the spring/summer 2013 collections reached their climax in Paris last month, LS:N Global presents an overview of the key trends. This season,...

Netstalgia : Curator Generation : Metallic

Micro Trends

Lab Talk

Call it the technological revolution. Silicon Valley and London’s Silicon roundabout have made guerrilla businesses, collaborative research and dev...

Laboratory : Innovation : Research

Design Directions

Philips Hue

All the colours of the rainbow can be seen from the comfort of your living room with this week’s launch of the first web-enabled LED home...

Open Source : Personlisation : Connected Home

Design Directions

Dutch Design Week 2012

An evocative body of work was on show at Dutch Design Week, now in its 11th year. Designers imbued products with tactile qualities and adopted an i...

Digital : Holland : Eindhoven

Micro Trends

Thriftstalgia

In the wake of the global financial crisis, a selection of new advertising campaigns and services are being launched that revive traditional saving...

Saving : Layaway : Pre-pay

Design Directions

Louviers Music School

Working on a listed building can pose dilemmas for architects and designers. How do you stay true to the original design without debasing it? How d...

Heritage : Concrete : Glass

Micro Trends

Thinking Positive

The language that beauty brands use to describe their products is changing – brands are dispensing with negative fear-based sales pitches and subst...

Language : Cosmetics : Advertising

Micro Trends

Medicars

Do you struggle to squeeze a doctor’s appointment into your day? If so, your car might soon be able to help. A growing number of automotive brands ...

Medical : Cars : Automotive

Design Directions

Stratigraphic Manufactury

Could technology equip us all with the tools to become the next fabricators? Antwerp design studio Unfold’s latest project builds on ceramic 3D pri...

Craft : Digital Craft : Istanbul Design Biennale

Design Directions

Jason Bruges Studio: Built Environments

By Peter Firth and Thomas Rees

Wallpaper : Theatrical : LED

Micro Trends

The internet of (living) things

As more of our tools and possessions become nodes in the connected world, LS:N Global has observed a new direction in this shift, where animals and...

Internet Of Things : Nature : Devices

Design Directions

Paris Womenswear S/S 2013

The spring/summer 2013 collections in Paris saw the reinvention of ostentatious 1980s looks, a continuation of futuristic textiles and the introduc...

The New Sublimity : Jensen : McCartney

Design Directions

Brilliant Britain

From the Pinterest-style layout to the minimal branding and engaging, whimsical feel, everything about Mulberry’s Brilliant Britain micro...

Craft : Made In The UK : Nationalism

Design Directions

Industrial Futurism

As storytelling and fantasy emerge as increasingly important ways to engage consumers, designers are seeking inspiration from science fiction.

Sci-fi : Storytelling : Metropolis

Macro Trends

New Emerging Affluents

When they were unbanked, uncredited and unregulated, brands were uninterested. But as billions from Guangzhou to Kolkata, Lagos and Santos earn mor...

Emering Affluents : Middle-class : Urban Migration

Macro Trends

Symbiotic Branding

Collaboration used to be optional for brands that want to create buzz or a one-off product range. Now it is a rule not the exception, as brand-jack...

Symbiosis : Branding : Collaboration

Micro Trends

Autotels

Switched-on luxury car-makers are seeking more meaningful alliances with the hotel and leisure industries in a bid to connect with their customers ...

Cars : Hotels : Collaboration

Micro Trends

Expansionist Brands

At present, a key focus for many multinational brands is working out how they can enter and succeed in emerging markets. Most have yet to consider ...

Emerging Markets : Local Brands : Localism