Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Istanbul Safari

Istanbul’s Betapreneurs are mining the city’s past to create a Revivalist future.

Building : Armaggan : 333 Km

Design Directions

Design Miami/ 2012

Surrealism redux was apparent at Design Miami/ in December. LS:N Global noted an other-worldly take on flora and fauna, fluid strokes and material ...

Surrealism : New Sublimity : Lab

Macro Trends

The Future of Soft Drinks: 10 trends

No longer are Coca-Cola and Pepsi the stalwarts of soft drinks. Brands are now to revamping their strategies and image to capture the attention of ...

Drinks : Soft Drinks : Non-alcoholic

Micro Trends

Smart Vending

Vending machines used to be dumb, transactional units. You put money in and products came out. Now brands are taking the concept and enriching it w...

Vending Machines : Transactions : Coca-Cola

Design Directions

The Chihuly App

Technology has disrupted industry by placing creative control in the hands of customers as well as brands, artists and designers. Now a new app ena...

Craft : Creative Consumers : The Martin Agency

Design Directions

Neo-facture

‘Designers need, above all, to design new ways of doing things… redesigning relationships and creating the tools that allow them to do that in a ne...

New Industrial Revolution : Third Industrial Revolution : Open-source

Design Directions

Quayola: Digital sculptor and visual artist

Art : Factional : Responsive

Micro Trends

Unaged White Whiskies

White Dog, light whiskey and moonshine – a growing number of producers are launching these unaged white whiskies to cater for cocktail-loving consu...

Whisky : Aged : Cocktail

Micro Trends

New York Safari

This most global of US cities thrives on cultural and commercial energy.

Men Science : The Well And The Wick : Reynard

Design Directions

The MiuMiu London

Retail theatre is an overused term these days. For something truly meaningful brands need to offer their customers a higher level of intellect, cre...

Heritage : Club : VIP

Micro Trends

Viva Mexico

Mexican restaurants once conjured up an image of sombreros, cacti, maracas and moustachioed waiters singing mariachi songs. But now a new wave of r...

Mexican : Mezcal : Artisanal

Design Directions

11 11 Lincoln Road

Multistorey car parks have never been the most inspiring spaces. Often they are dingy, disorientating, smoggy and only good for one thing.

Concrete : USA : Flexible

Design Directions

Psychedelia

A liberated movement of altered reality, surreal visions, and heightened optimism invites us into a trippy factional world – welcome to Psychedelia.

Netstalgia : Psychedelic : 1960's

Micro Trends

Exquisite Corpse

The surrealist game of Exquisite Corpse is back in vogue as designers increasingly use crowdsourcing to make disjointed objects that represent the ...

Crowdsourcing : Collaboration : Serendipity

Design Directions

Life-Patterns-Objects

We all know what a lion’s roar sounds like and how our favourite song goes, but what do these sounds look and feel like? Dutch creative Bram A...

Design : Haptic Digitalism : DEA

Design Directions

Paris Photo 2012

The 16th edition of the world’s largest contemporary photography fair hosted 128 galleries from 22 countries and showed an eclectic mix of work.

Photography : Faction : Astrology

Design Directions

Caroline Hobkinson: Food Artist

Food Futures : Factional : Conceptual

Micro Trends

Chameleon brands

Smart brands are feeding on the aesthetics of their local areas, and opportunistically adopting the themes and design cues of their surroundings to...

Chameleonic : Independent : Boutique

Design Directions

Harm Rensink Urban Spa

To escape the noise, pollution and distractions of city life, residents often find that the only option is to pack their bags and head to the count...

Hotel : Symbiotic Branding : Dutch Design Week

Design Directions

Sweet Nostalgia

Designers and make-up brands are turning to 18th-century European styles to imbue consumers with the feeling of optimistism and abundance from the ...

Pastel : Rococo : 18th Century