Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Micro Trends

The New Science Teachers

Forget the white lab coats and milk bottle specs. A troop of new interdisciplinary educators are giving science a makeover and using creative metho...

Educators : Scientists : Physics

Design Directions

Lynx Space Academy

Top-selling men’s grooming brand Lynx is known for courting controversy with its adverts and straplines. Now it is making waves around the world ag...

Perfume : Beauty : Scent

Design Directions

Men’s Fashion Week A/W 2013

By Thomas Rees

Sportswear : Industrial Futurism : Adventurist

Micro Trends

Hot-desk Hotels

Hotels are opening up their lobbies and unoccupied rooms, inviting people to work in communal areas to encourage more flexible working practices in...

Hotels : Flexible Spaces : Bleisure

Design Directions

Smart Tasting Prototype

The term Internet of Things is increasingly bandied about as our built environment becomes smarter and more connected. As this digital layer become...

Interactive : Basque Culinary Center : Think Big Factory

Design Directions

Haptic Illusion

Reminiscent of the Surrealism Redux trend impact that LS:N Global identified in our Faction Marketing macrotrend, this design direction is defined ...

Surrealism : Tromp L'oeil : Optical Illusion

Micro Trends

Town Rebranding

Cities and towns are working with branding agencies and graphic designers to re-invent themselves with strong identities that emphasise ‘style’ mor...

City : Town : Identity

Design Directions

Ying Wu: Illustrator

London : Illustration China : Utopian

Design Directions

Aktina*

Bike-sharing programmes have enjoyed plenty of fanfare – and some controversy – in recent years. But so far, they have been confined mostly to rela...

Transport : Elefsina : Athens

Design Directions

Maison et Objet 2013

The spring/summer Maison et Objet was a vibrant show. Contemporary products and interiors were on display inspired by urban living, luxury hacktivi...

Scandinasian : Hacktivism : Japan

Micro Trends

Twitter Currency

Brands are offering consumers a new way to pay for goods that is virtually free. Tweeting about products to create topical content, then claiming t...

Virtual Payment : Gamification : Tweet

Design Directions

Lego Mindstorms EV3

Children’s lives have changed dramatically since Lego first released Mindstorms, its build-your-own robot kit, in 1998. They have less free ti...

Robots : Generation D : Children

Micro Trends

Moscow Safari

In Moscow, consumer demand for glitz is giving way to a desire for more meaningful experiences.

Bar : Moscow : Chop-Chop

Micro Trends

Check-in commerce

Consumers can now shop simply by being in a store with their smartphone in their hand. Predicted in the 2002 film Minority Report, the use of check...

Check-in : App : Loyalty

Design Directions

No Noise at Selfridges

As we predicted in our New Sublimity macrotrend, getting away from it all is on the rise.Businesses are creating new contemplative spaces...

Branding : Alex Cochrane : Pause

Design Directions

Uni-forms

For millennial men luxury no longer has to mean hand-crafted and rough-hewn. Instead they are seeking the functional and simplified, and rejecting ...

Luxury : Masculinity : Utility

Micro Trends

Designer bunks

Hostel : Budget : Boutique

Design Directions

Clouds Over Cuba

There are more than two sides to every story. Now with the variety of media platforms to choose from, storytelling can be richer, and break away fr...

Mobile : Smartphone : Transmedia

Design Directions

Sonic Landscapes

Furniture and product designers are using the science of sound to inform a bold new aesthetic.

Sound : Science : Digi-Tactile

Design Directions

Energy Flow by FIELD

As more people consume media on digital devices, storytelling itself is changing. Energy Flow, a non-linear film from London digital art and design...

Interactive : Non-linear : Generation I

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