Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Design Directions

Milan Fashion Week A/W13

The collections on show during Milan Fashion Week featured an abundance of glamour and luxury, combined with a return to fur and an introduction to...

Religion : Sport : Sonic Landscapes

Macro Trends

Re-enlightenment Rising

For years people looked down on it as dull, square and best kept behind closed doors, but science is now breaking out of the laboratory – onto thea...

Enlightenment : Art : Science

Macro Trends

The Dawn of the Mega-systems

Apple, Amazon, Alibaba, Google, Facebook and Weibo are no longer simply trading platforms. They are the mega-systems of tomorrow, within which most...

Apple : Amazon : Google

Macro Trends

Generation I

You type, they swipe. You click, they tap. You customise the template, they code their own. Born after 2002, today’s digital natives are demanding ...

Gen I : Kids : Digital Natives

Micro Trends

Climb on the Vine

Since its launch in January, Twitter’s free iPhone app Vine has been inspiring brands, artists, retailers and marketers to create short, fun and en...

Vine : Video App : Twitter

Micro Trends

Mega-system Style

As the branding, aesthetics and user experience of each online mega-system become hyper-familiar, designers are growing more experimental in how th...

Digital : Design : Data

Design Directions

Miss Ko

Ridley Scott created a vision of what future Asian dining could be like in Blade Runner. It was Harrison Ford sitting in the rain on a smoggy stree...

Branding : Restaurant : Paris

Micro Trends

Big Friendly Data

In response to public demand for intuitive graphics and inspiring visuals, brands and organisations are becoming increasingly creative with data re...

Data : Digital : Design

Design Directions

London Fashion Week A/W 2013

This season British fashion designers presented an exciting and multi-directional take on fashion, with looks both sugar sweet and dark, yet future...

British : Rubber : Gothic

Micro Trends

Sub-system Apps

Apple, Amazon, Google and Facebook are the online mega-systems through which we will live, shop, interact and access information. Not all brands ar...

App : HTML : Functionality

Micro Trends

Space-vertising

Brands and marketers are embracing the current surge of interest in space travel to sell their products and services, and better connect with consu...

Space : Advertising : Marketing

Design Directions

Royal London Hospital

An odd box of toys and a few wooden blocks are often all that can be found in a hospital play area. But The Royal London Children’s Hospital is an ...

Wiggle : Woodland : Hyper-real

Design Directions

New York Fashion Week A/W 13

This season designers presented classic and sophisticated silhouettes, referencing organic structures and adventure wear. Looks were feminised and ...

Leather : Skin : Architectural

Micro Trends

Rock Star Scientists

As science exerts a stronger influence on popular culture, scientists are stepping out of the lab and into the spotlight. Our Re-Enlightenment Risi...

Science : Lab : Nerd

Design Directions

Silo by Joost

Founded in July 2012 on pure principles and old-school hospitality, Silo is a zero-waste café in Melbourne, Australia – and a slick example of clos...

Restaurant : Zero Waste : Cradle To Cradle

Micro Trends

Seoul Safari

Seoul boasts a world-leading tech community while celebrating traditional values and national identity.

Tesco : Shin Yeon : Bean Table

Micro Trends

Digital beauty

Beauty brands are introducing a new wave of technology-enabled services that are making products more personal. With facial recognition technologie...

Tech : Facial Recognition : Cosmetics

Design Directions

Stealth Wear

The rise of data-tracking should have everyone looking over their hyper-connected shoulder. Or so says Adam Harvey, whose counter-surveillance...

New York : Mega-Systems : Personal Information Economy

Design Directions

Stockholm Furniture Fair 2013

The diverse range of products and furniture on show in Stockholm this year was refined and considered. Designers played with form and added hidden ...

Luxury Sobriety : Geo-Luxe : Psychedelia

Micro Trends

Berlin Safari

The German capital is a captivating mix of nostalgia and futuristic innovation.

Berlin : Auguststrasse : Gestalten Space