Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Design Directions

Milan 2013: Part 2

Designers at this year’s Salone Internazionale del Mobile experimented with integrating novel functions into intelligently crafted products. LS:N G...

Furniture : Lighting : Science

Micro Trends

On the app-walk

Fashion has found a new home. Rather than unveil their latest collections during glittering catwalk shows, fashion brands are increasingly heading ...

Vine : Tumblr : Fashion Show

Design Directions

Passport to Sparkle

Finding customers is one thing, but keeping them is another. At present, Millennials – those born between 1982 and 1991 who have an estimated spend...

Tactile : RO New York : Passport To Sparkle

Design Directions

Milan 2013: Part 1

Colour and vibrancy were prevalent at this year’s Milan’s Salone Internazionale del Mobile. Scientific processes as well as rough and ready product...

Furniture : Synthetic : Sublime Materiality

Micro Trends

Feminist luxury

Luxury brands are tailoring their products and services, not only to meet the needs of today’s affluent female consumers, but also to promote femal...

Female : Women : Empowerment

Micro Trends

Layaway Luxury

Fashion rental, installment plans, second-hand luxury stores. These quaint shopping concepts, consigned to the bin in the 90s as bold-faced luxury ...

Fashion Rental : Installemnt Plans : Second-hand

Design Directions

Afrofuture

As advanced economies struggle in the Turbulent Teens, brands and designers are looking outwards rather than inwards. They are questioning Eur...

Milan : Africa : Local

Design Directions

Galactica

The resurgence of curiosity about the substance of space and the solar system, as explored in our Re-enlightenment Rising macrotrend, is crossing i...

Gastronomy : Food Deisgn : Space

Micro Trends

Online Scent Concierge Services

In the Personal Information Economy, brands are able to provide consumers with bespoke products and services by analysing their online data. Beauty...

Fragrance : Perfume : Cologne

Design Directions

The London Distillery Company: Bespoke

It is easy to blend your own spirits online thanks to sites such as Alchemist Dreams and Whisky Blender, but distilling has always b...

London : Bespoke : Alcohol

Design Directions

Fashion Week Overview A/W 2013

Collections on show during this season’s fashion weeks displayed strong feminine qualities in super-sweet candy colours. New style references have ...

Oversized : Conservative : Minamilist

Micro Trends

Emotional Technology

As technology infiltrates every aspect of our personal lives people are looking for interfaces that feel less robotic and more human. Software and ...

Technology : Emotion : Human

Design Directions

Above and Beyond

Luxury hotels can feel a bit stiff and hallowed. We rarely see the human side of hotels, and what is going on behind the scenes.

Experiential : Art : Immersive

Design Directions

Kaleido-metric

A sugary pastel psychedelia is being explored in retail design, with furniture and visual merchandising inspired by 1980s colour palettes, sunlit c...

Memphis : 1980's : Flatforms

Micro Trends

Screen-agers

Screens used to be things we watched. Then they became the interface between man and machine. Now, screen interfaces are going beyond pictures unde...

Screens : Swipe : Touchscreen

Design Directions

Dior at Harrods

Step inside the Harrods store this month and you will find a distinct festival feel – a Christian Dior dove grey-coloured kind. Lifts are decorated...

Heritage : Dior : Harrods

Design Directions

Paris Fashion Week A/W13

Sophistication and beauty were key this season during Paris Fashion Week. Designers played with aspects of masculine dress, revived 20s underwear a...

1920's : Masculine : Oversized

Micro Trends

I-tail

For Generation I kids, who were born after 2002, retail – if not in their hands or their pockets at all times – will be experiential, immersive and...

Tomorrow Store : Immersive : Experiential

Micro Trends

Coder Culture

A global movement is giving Generation I kids the knowledge they need to refashion the digital world as they want it.

Coding : IT : Digital Natives

Design Directions

Commodity

Finding the perfect fragrance can feel impossible. After hours of sampling, instead of acquiring the ideal perfume you can end up with just a pound...

Perfume : Kickstarter : Crowdfunding