Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Micro Trends

Big Bold Luxe

Big is the new black in luxury circles as brands open ever bigger and bolder high-concept stores and employ epic marketing strategies to woo luxuri...

Micro Trends

Slowcial media

Social media developers are feeding the more reflective sides of our minds with a new array of services that are geared towards slow thinking and m...

Slow : Social Media : App

Design Directions

Alexander & James

Blurring editorial content with online sales is not purely the preserve of luxury fashion e-tailers. It is also a strategy being adopted by alcohol...

Luxury : Female Whisky Drinkers : Mixology

Design Directions

Lunar Grace

A rich convergence of the worlds of art and science is fuelling a fascination with celestial activity, dark matter and alchemy. As a result, design...

Science : Space : Astrology

Micro Trends

Cocktail art

Bars are popping up in a fine art context, engaging viewers accustomed to the more detached experience of browsing in a gallery.

Bars : Fine Art : Experience

Design Directions

Concoction

When you think of the word ‘bespoke’, it is perhaps the luxurious world of Savile Row tailoring that springs to mind, but increasingly beauty brand...

Fragrance : Haircare : Shampoo

Design Directions

Crafted Locale

A chameleonic approach to materials and design details is being taken in retail design. Providing a considered alternative to hyper-real mall space...

Chameleon Brands : Symbiotic : Local

Micro Trends

Auto Milano

Forward-thinking car brands flocked to Milan Design Week in unprecedented numbers this year to show everything from sculptures to chairs, suggestin...

Cars : Sculpture : Art

Design Directions

Everlane

Why does a designer shirt cost $800 (€624, £527)? That is the sort of question that led to the founding of Everlane, a California-based online...

Luxury : Ethical : Manufacturing

Design Directions

Glitch

Designers are taking inspiration from digital glitches and re-interpreting mistakes and malfunctions on-screen into details in textiles, graphics a...

Digital Surrealism : Mega-Systems : Data

Micro Trends

Budget Luxe

A crop of fresh retailers is springing up online, promising to deliver affordable luxury by cutting out the middle men. But why now?

Affordable : Price : Cost

Micro Trends

A whole new blend

Tea comes in a range of blends, from builder’s brew to herbal infusions. But as consumers’ tastes change, the drink is becoming increasingly refine...

Tea : Beverages : Hot Drinks

Design Directions

We See Beauty

For many beauty brands, social responsibility is a way of doing business. For We See Beauty, it is its business.The project, encompassing a charita...

New York : Brooklyn : Brandstanding

Design Directions

Geo Luxe

An artful high-low use of materials is influencing luxury product and interior design.

Interiors : High Low : Culture

Micro Trends

Save our Artisans

On a snowy December night at Scotland’s Linlithgow Palace, model Stella Tennant swept onto the runway of Chanel’s pre-fall 2013 show in a tartan co...

Artisan : Artisanal : Heritage

Micro Trends

Boutique BYO

‘Bring your own’ (BYO) conjures up images of all-you-can-eat food buffets and money-saving tactics, but a raft of new BYO restaurants and bars are ...

Bring Your Own : Cocktail : Alcohol

Design Directions

The 2063 Project

Sunday lunch is a time-honoured tradition in the UK. And today more people are making sure that the meat they buy is free-range and that their vege...

Food : The Rebel Dining Society : Insects

Design Directions

Kinetic Nature

The poetic properties of nature are being emulated through kinetic design.

Weather : Sound : Senses

Micro Trends

Intergalactic beauty

On the catwalks, intergalactic references began with Alexander McQueen’s Avatar-èsque Plato’s Atlantis spring/summer 2010 collection, Christopher K...

Space : Re-enlightenment : Galactic

Design Directions

The Scent of Space

Unless you have a few hundred thousand Earth dollars, euros or pounds in the bank, you may never experience the smell of space.But Dr Marek Kukula,...

Perfume : Factional : Edu-tail