Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

Spiritual Cosplay

Micro Trends

Spiritual Cosplay

Gen Z’s appetite for mysticism has infused the fashion world, drawing on pseudo-spirituality and the cohort’s desire for escapism.
Youth : Fashion : Society
EQ-Commerce

Macro Trends

EQ-Commerce

Innovative retailers are using technology to create intelligent, empathic commerce journeys – where every touchpoint is a learning opportunity, and...
Retail : Technology : Media And Technology
Video Dating Futures

Micro Trends

Video Dating Futures

As users demand more authenticity when seeking romantic connections, dating apps are pivoting towards video-first formats.
Youth : Media & Entertainment : Technology
Elastic Agencies

Micro Trends

Elastic Agencies

Responding to the demands of Post-purpose Brands while facing rising inflation, creative agencies must embrace flexibility to keep clients and tale...
Design : Advertising & Branding : Technology
Latam Afrocentric Itineraries

Micro Trends

Latam Afrocentric Itineraries

A new wave of Afro-Latino travel innovators are focusing on Black narratives in the South American tourism market.
Travel : Hospitality : Tourism
Peripatetic Dining

Micro Trends

Peripatetic Dining

Turning motion into the new palate cleanser, a wave of innovative chefs are moving guests between courses.
Restaurant : Restaurant Concept : Restaurant Trends
Work States Futures

Macro Trends

Work States Futures

With CEOs conflicted about luring teams back to the office with socials, wellness hubs and hybrid fit-outs, early adopter businesses and organisati...
Workplace : Society : Technology
Digital Display Futures

Micro Trends

Digital Display Futures

Online visual merchandising faces structural challenges as customers simultaneously seek aspirational relatability, quality and entertainment.
Visual Merchandising : Retail : E-commerce
Danse Macabre

Micro Trends

Danse Macabre

Taking dark humour to the next level, Gen Z are using death as a day-to-day source of cringe comedy – but also relatability.
Youth : Media & Entertainment : Society
Not Your Parents’ Car

Micro Trends

Not Your Parents’ Car

Targeting the so-called car-averse Gen Z, the automotive sector is using innovative design and technology to forge new connections with young people.
Mobility : Youth : Sustainability
She is Mother

Micro Trends

She is Mother

Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok.
Society : Media & Entertainment : Youth
Lunar Landers

Micro Trends

Lunar Landers

With multiple countries now aiming for the moon, automotive companies are throwing their hat in the ring to develop new lunar transport technologies.
Mobility : Technology : Design
Chinese Beauty Consumer Myths

Macro Trends

Chinese Beauty Consumer Myths

Our latest research with Hot Pot China hopes to dispel Chinese beauty myths and provide decision-makers with the knowledge and confidence to build ...
Beauty : Wellness : China
Safety Fits

Micro Trends

Safety Fits

Merging functional gear with activism, emerging designers want to turn clothes into modern-day armour.
Fashion : Society : Technology
Clean Medicine

Micro Trends

Clean Medicine

We’ve seen the rise of concepts including ‘clean food’ and ‘clean beauty’, but now comes a new class of clean. Say hello to ‘clean medicine’.
Health : Wellness : Medicine
Topline Tableware

Micro Trends

Topline Tableware

Younger generations are dusting off tabletop heirlooms, from crystals to silver cutlery, and driving a revival of traditional arts de la table – wi...
Luxury : Food & Drink : Design
Sober Bars

Micro Trends

Sober Bars

As Gen Z and the impact of the pandemic continue to inspire sober-curiosity, new establishments are emerging that provide a safe space to enjoy dri...
Drink : Entertainment : Society
Anti-Provocation Platforms

Micro Trends

Anti-Provocation Platforms

Consumers burnt out on traditional social media spaces are being offered new platforms that build common good values into their functionality.
Technology : Media & Entertainment : Youth
Collegiate Nostalgia

Micro Trends

Collegiate Nostalgia

Collegiate-inspired fashion and entertainment is soothing Gen Zers who feel their youth was stolen by the pandemic.
Youth : Media & Entertainment : Fashion
Next-Gen R&D Labs

Micro Trends

Next-Gen R&D Labs

A new generation of R&D labs are emerging to meet consumers’ expectations on product quality and efficacy, while supporting underserved communities.
Beauty : Manufacturing : Science
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more