The Future Laboratory

Instant Inspiration Retail

26 : 02 : 2012 Website : E-tail : Click To Buy

‘It’s facilitating the purchase at the point of inspiration,’ explains communications consultant Pamela Seidman, former vice-president of brand marketing at fashion retailer Express, of the way in which magazines and blogs are trying to close the gap between a reader viewing a product and buying it, using advanced click-to-buy functions, direct embedded links to retailers and shopping apps for instant purchases.

Instant Inspiration Retail

LS:N Global

Live : Online : Interactive

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