Travel & Hospitality

Market shifts, microtrends and expert opinions that signal significant change for global travel and hospitality companies and consumers.

Behaviours : Markets

Riding the Wave of Surfing Futures

By Pavan Bivigou and Gabriela Białkowska 19 : 04 : 2023 Travel & Hospitality : Surfing : Sport & Leisure

A stream of women surfers and newcomers of colour are making the practice mainstream while boosting demand for surf tourism, equipment and apparel.

Riding the Wave of Surfing Futures

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No-lo taste lifts

No-lo taste lifts:

Vicky Berry, the European business development manager of global flavouring manufacturer Synergy, explains how the future of no- and...

 Food And Drink : Non Alcoholic Drinks : Flavour Manufacturing
Bleisure redefined

Bleisure redefined:

Initially capturing work and leisure fusions for business travellers, the Bleisure concept is now rapidly changing the travel industry.

Travel : Work States : Bleisure
How travel retail is evolving

How travel retail is evolving:

For the travel retail marketplace, Chinese shoppers are still the predominant target customers as they resume overseas trips. We round...

 Retail : Travel : Beauty
Luxury Members’ Club Market

Luxury Members’ Club Market:

In the post-Covid-19 inflationary landscape, affluents are flocking to third spaces to socialise, connect and indulge in lavish...

 Luxury : Travel & Hospitality : Society
Riding the Wave of Surfing Futures

Riding the Wave of Surfing Futures:

A stream of women surfers and newcomers of colour are making the practice mainstream while boosting demand for surf tourism, equipment...

 Travel & Hospitality : Surfing : Sport & Leisure
Latam Afrocentric Itineraries

Latam Afrocentric Itineraries:

A new wave of Afro-Latino travel innovators are focusing on Black narratives in the South American tourism market.

 Travel : Hospitality : Tourism
RSVP: Luxury & Hospitality Futures

RSVP: Luxury & Hospitality Futures:

In an age of NFTs, Luxury Resale and the rise of Luxe-longevity Resorts and Cryo-boltholes, join us as we examine the tropes and trends...

 Reports : Events
The Dorchester: Reframing Future Heritage

The Dorchester: Reframing Future Heritage:

London’s The Dorchester has undergone a significant rebranding, rooted in its 1930s inception. We speak exclusively to creative agency...

 Luxury : Hospitality : Design
Future Airport Commerce

Future Airport Commerce:

A new report by Kinetic Consultancy explores how digital enhancements and new concept developments can improve the airport customer...

 Airports : Commerce : Retail
Cruise Ship Market

Cruise Ship Market:

As it navigates post-pandemic travel the cruise industry is redefining its purpose to keep up with travellers’ demands for...

 Cruise : Mobility : Luxury Yacht
Next-level Luxury Pop-ups

Next-level Luxury Pop-ups:

Brands are experimenting with niche campaign moments and product drops via pop-ups – with the aim of better understanding regional and...

 Luxury : Retail : Advertising
Brand-led Immersive Travel

Brand-led Immersive Travel:

What’s next for rarefied, luxury travel? We speak to brand consultant Joel Bartfeld about his new travel platform, Joel Found, and the...

 Travel : Hospitality : Luxury
Leisurewear’s circular future

Leisurewear’s circular future:

Jun Kamei, founder and CEO of UK-based Amphico, on how material innovation will accelerate the leisure sector’s move to a sustainable...

 Leisure : Sustainability : Materials
Future Forecast 2023: Travel & Hospitality

Future Forecast 2023: Travel & Hospitality:

The future of the travel and hospitality sector is a challenging one, but those brands and services that allow individuals to enjoy the...

 Sustainability : Travel & Hospitality : Luxury
The longevity clinic of tomorrow

The longevity clinic of tomorrow:

Anna Bjurstam, wellness pioneer at hospitality brand Six Senses, discusses how its luxury longevity clinic RoseBar aims to redefine the...

 Health : Wellness : Longevity
Travel-proofing beauty and wellness rituals

Travel-proofing beauty and wellness rituals:

Kate Cervini, CEO and founder of 100mL, discusses how the beauty and wellness sectors can better serve the modern traveller.

 Beauty : Travel & Hospitality : Luxury
Airborne Stays

Airborne Stays:

A new category of travel experiences is taking off and catering for a growing appetite for air-scapism – airborne cruises where the...

 Luxury : Travel & Hospitality : Technology
The Awe Economy

The Awe Economy:

Brands are harnessing the science behind awe to create experiences that invoke wonder and awaken self-transcendence.

 Travel & Hospitality : Design : Architecture
Automotive Accommodation

Automotive Accommodation:

With global car sales in decline, premium automotive brands are entering the property market, using car-branded condos to diversify...

 Mobility : Travel & Hospitality : Luxury
Guilded Luxury

Guilded Luxury:

As the world enters a period of economic downturn, luxury brands are seizing strategies to build long-lasting and enriching...

 Luxury : Travel : Hospitality
Why hotel rooms are the next retail frontier

Why hotel rooms are the next retail frontier:

Brands are augmenting the guest experience by turning hotel and rentals into immersive storefronts, ushering in a long-awaited revival...

 Travel & Hospitality : Retail : Hotels
Recuperative Tourism Market

Recuperative Tourism Market:

The healthification of the travel and hospitality sector has grown to encompass everything from recovery to medical intervention.

Travel & Hospitality : Luxury : Health & Wellness
Crypto-tels

Crypto-tels:

In a bid to bolster loyalty, appeal to a new demographic and extend market opportunity, hoteliers are diversifying their operations to...

 Hotels : Travel & Hospitality : NFTs
The future of hospitality lies in nurturing local talent

The future of hospitality lies in nurturing local talent:

Harsha L’Acqua, the founder of hospitality training venture Saira Hospitality, explores how the sector is nurturing the next generation...

 Travel : Travel And Hospitality : Tourism
Pet Hospitality

Pet Hospitality:

After the pandemic pet boom, new owners are ready to travel again and looking for animal-friendly spaces to ease their pet-ernal anxiety.

 Pets : Hospitality : Retail
Why hotels are the next frontier for brands

Why hotels are the next frontier for brands:

From streetwear hotels to decadent souvenirs, brands across sectors are embedding themselves in hospitality’s long-awaited comeback.

 Hotels : Travel : Tourism
What’s next for luxury home ownership? Nomadism

What’s next for luxury home ownership? Nomadism:

John Andrew Entwistle, founder of premium travel network Wander, envisages a future when people will roam the world for the same price...

 Travel : Hospitality : Luxury
Hotel Bar Market

Hotel Bar Market:

No longer coming second place to the wider hospitality experience, hotel bars are grabbing attention – and spending – by becoming...

 Hotel : Travel : Hospitality
Neo-collectivism

Neo-collectivism:

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of...

 Society : Retail : Workplace
Biomimicry Hotels

Biomimicry Hotels:

Giving back to the land they have historically taken from, these regenerative hotels are being built by their natural environments –...

 Sustainability : Travel & Hospitality : Luxury
How can hotels become community-centric?

How can hotels become community-centric?:

Using a hotel as a moniker for civic infrastructure, Amahra Spence, co-founder of MAIA Group, imagines how hospitality can be reshaped...

 Hospitality : Travel : Leisure
Humanity Hospitality

Humanity Hospitality:

Alternative hospitality networks that prioritise care over profit are emerging in response to the corporatisation of home-sharing models.

 Travel : Hospitality : Hotel
The airports bringing humanity back into travel

The airports bringing humanity back into travel:

As the travel sector re-invents itself, airports are doing the same. From Kansas to Mexico, these are the aviation hubs elevating...

 Travel : Retail : Airports
Decadence Hotels

Decadence Hotels:

Hedonism is creeping into the hospitality space, as hotels expose the sense of debauchery and self-indulgence that their private...

 Travel : Hospitality : Wellness
Traveltainment Market

Traveltainment Market:

With travel burdened by bureaucracy for too long, brands are designing escapes that seamlessly blend tourism and entertainment to make...

 Travel : Entertainment : Hospitality
The destinations living our slow tourism future

The destinations living our slow tourism future:

Decelerated tourism is rapidly becoming a reality, as destinations adjust their travel marketing and take tactical approaches to...

 Travel : Hospitality : Sustainability
Travel in 2030: Slow Honeymoons

Travel in 2030: Slow Honeymoons:

In this fictional future scenario, we meet Ming and Hui, a Generation Z couple who are struggling to balance their climate commitments...

 Travel : Sustainability : Carbon Neutral
Data-driven Escapes

Data-driven Escapes:

Designing expertly tailored experiences for travellers, media and technology brands are harnessing their consumer insights to power the...

 Travel : Travel And Hospitality : Technology
Sideline Studios

Sideline Studios:

With the Creator Economy booming, broadcast studios are becoming an essential element in future residential, hospitality and leisure...

 Media : Media And Entertainment : Technology
Can hotels become the towns of the future?

Can hotels become the towns of the future?:

By providing a blueprint for future living, Tara Medina and Andrés Saavedra, co-founders of

Travel : Workplace : Hospitality
Travel Agents Revisited

Travel Agents Revisited:

In a fragmented tourism landscape, people are opting out of complex travel planning and hiring experts to navigate their future trips...

 Travel : Hospitality : Tourism
How to target next-generation leisure-seekers

How to target next-generation leisure-seekers:

Jade Akintola, founder of ITA Leisure, is elevating the outdoor goods market with a brand that lies at the intersection of nature,...

 Travel : Tourism : Leisure
Expat Experiences

Expat Experiences:

As people swap short-term holidays for long-term relocations, travel brands are shifting their focus from tourists to an upcoming influx...

 Travel : Hospitality : Workplace
Explore the next global luxury hotspots

Explore the next global luxury hotspots:

Five global locations are offering fresh opportunities in the inter-Covid era, as luxury brands and high-end hospitality put down...

 Luxury : Covid-19 : Travel
Athletic Tourism Market

Athletic Tourism Market:

Combatting sedentary lifestyles, travel industry leaders are making a play for active travellers by placing sports and fitness at the...

 Travel : Hospitality : Hotel
The patriotic future of Chinese travel

The patriotic future of Chinese travel:

Closed to tourists until 2022, domestic travel is an important engine of growth for China, where travellers are raring to rediscover...

 Travel : China : Tourism
Five brands elevating the outdoor leisure market

Five brands elevating the outdoor leisure market:

As outdoor activities become more than just an occasional pastime, brands are reviving apparel and equipment with energetic palettes...

 Travel : Leisure : Fashion
Wanderlust Beauty

Wanderlust Beauty:

With consumers itching for escape, the sectors of beauty and travel are intersecting in new ways, tapping into our sunny holiday fantasies.

 Travel : Beauty : Marketing
The future of luxury lies in escapism

The future of luxury lies in escapism:

Author and analyst Erwan Rambourg is positively bullish about what lies ahead for the sector, sharing insights from his latest book,...

 Luxury : Travel : Health & Wellness
Rail Travel Re-ignited

Rail Travel Re-ignited:

As flying shame and a desire for slower travel take root among consumer mindsets, the ease and romanticism of train travel are reviving...

 Travel : Transport : Sustainability
Elastic Architecture

Elastic Architecture:

Environmental crises have led architects to design adaptive buildings that can morph in line with the needs of our communities and planet.

 Architecture : Travel : Sustainability
Building hotels that uplift Black culture

Building hotels that uplift Black culture:

The co-founder and chief innovation officer of Homage, a growing US hotel chain, are centring the Black hospitality experience on rest,...

 Hospitality : Leisure : Music
Black History Travel Market

Black History Travel Market:

Around the world, Black people are using travel experiences as a way to heal from recent traumas and gain new perspectives on their...

 Travel : Tourism : Hospitality
Five future voices of community-first travel

Five future voices of community-first travel:

From Malaysia to Mexico, these innovators are re-establishing the meaning of community and placemaking in an industry devastated by the...

 Travel : Hospitality : Luxury
Post-conscious Travel

Post-conscious Travel:

Sustainable travel has been bastardised. A new wave of innovators are trading in buzzwords to redefine what it means to travel consciously.

 Travel : Hospitality : Tourism
It’s time for a regenerative travel revolution

It’s time for a regenerative travel revolution:

Conscious tourism is no longer enough. Amanda Ho, co-founder of Regenerative Travel, explains why travel brands should adopt a model of...

 Travel : Tourism : Hospitality
Next-gen Camping Market

Next-gen Camping Market:

No longer associated with budget family holidays or seasoned adventurers, the camping experience is evolving, led by new demographics...

 Travel : Tourism : Hospitality
The destinations betting on digital nomad futures

The destinations betting on digital nomad futures:

With the pandemic showing people that they no longer need to work in an office to be productive, countries are now launching visa...

 Travel : Tourism : Workplace
Why hospitality’s success lies in small cities

Why hospitality’s success lies in small cities:

Mario Tricoci, co-founder of Aparium, explains why business is booming at his local-first luxury hotels and why the brand was prepared...

 Hotel : Travel : Luxury
The media-tels merging hospitality with tech

The media-tels merging hospitality with tech:

With the worlds of technology and travel increasingly colliding, media-infused hotels are enhancing services and providing next-gen...

 Hospitality : Travel : Tourism
Anti-travel Airlines

Anti-travel Airlines:

Under pressure to diversify revenue streams, airlines are creating customer experiences that aren’t limited by travel restrictions.

 Travel : Airlines : Tourism
Aerial wants to simplify travel carbon offsetting

Aerial wants to simplify travel carbon offsetting:

Aerial app co-founder Andreas Homer on his ambition to make tracking our travel carbon footprint as intuitive as counting calories or...

 Travel : Sustainability : Hospitality
Scattered Schools

Scattered Schools:

With remote studying the new norm, school is becoming something that is no longer a physical space but a dispersed learning experience.

 Youth : Generation Z : Travel
Wandering Workers

Wandering Workers:

With business travel grounded in 2020, the travel industry is exploring fresh directions in Bleisure and business stays that inspire...

 Travel : Hospitality : Hotel
Ephemeral Hotels

Ephemeral Hotels:

With experience-collecting guests concerned about their travel footprint, hoteliers are now helping to alleviate their worries by...

 Hospitality : Travel : Luxury
Whisper Networks

Whisper Networks:

Luxury brands are focusing on invitation-only, experience-led micro-communities to uphold an aura of exclusivity in the

Luxury : Media : Technology
Omnilux Lifestyles

Omnilux Lifestyles:

The luxury experience of the future will no longer rely on tactile human-to-human moments, but anytime attainment, anywhere in the...

 Luxury : Hospitality : Travel
Neighbourhood Tourism Market

Neighbourhood Tourism Market:

With the hospitality sector forced to accept a long-term drop in tourism, it's turning its attention towards local citizens.

 Travel : Tourism : Hospitality
What’s next for Millennial family travel?

What’s next for Millennial family travel?:

Sara Clemence, co-founder of family travel network The Expedition, explains how nomadic lifestyles could shape the future of...

 Travel : Millennials : Gen Alpha
Sensory Destinations

Sensory Destinations:

As tourism emerges from a period of adversity, marketers are selling the sensorial nature of travel to consumers overwhelmed by screens.

 Travel : Hospitality : Tourism
Chinese Travel Market

Chinese Travel Market:

With Chinese consumers keen to unleash their pent-up spending power, tourism brands are innovating to restore consumer trust in travelling.

 Travel : Tourism : Hospitality
Imagination Travel

Imagination Travel:

The virtual travel market of our post-pandemic future will swap clunky technology and headsets for the power of human imagination.

 Travel : Tourism : Hospitality
Why travel could become a one-trip industry

Why travel could become a one-trip industry:

Yvonne Küpper of FairAway Travel, on travel brands’ sustainable responsibilitis, the impact of Covid-19, and how to avoid greenwashing.

 Travel Experience : Travelling : Tourism
Before & After Travel

Before & After Travel:

Travel and hospitality brands are future-proofing their customer relationships by providing services to elevate the pre- and post-trip...

 Travel : Hospitality : Hotel
Co-mmunity Spaces

Co-mmunity Spaces:

New hospitality spaces are drawing inspiration from co-working and members’ clubs with hybrid offerings that mix work, play and rest...

 Workplace : Society : Hospitality
Romance Travel Reignited

Romance Travel Reignited:

Romantic escapes are undergoing a systemic shift to cater for more fluid relationships, a modern desire for intimacy and heightened...

 Travel : Hospitality : Society
Voyage Apparel

Voyage Apparel:

Clothing and accessories brands are catering for Liberated Luxurians with new collections and services for ever-more peripatetic...

 Luxury : Fashion : Travel
Hoteliers must embrace the rise of non-monogamy

Hoteliers must embrace the rise of non-monogamy:

Retreats for more than two will emerge as people begin to take up multiple relationships or seek connections with various partners.

 Travel : Hospitality : Luxury
Psychedelic Wellness Market

Psychedelic Wellness Market:

Psychedelics are being reframed as the wellness sector explores their transformative potential for mental wellbeing, retreats and...

 Wellness : Travel : Medicine
Togetherness Travel

Togetherness Travel:

With modern families and friends dispersed across the world, people are turning to travel as a way to stay physically connected.

 Travel : Tourism : Hospitality
Young Nativists

Young Nativists:

Generation Z are reconnecting with their indigenous roots, seeking communities and travel experiences that preserve ancestral...

 Youth : Travel : Hospitality
Baby Boomer Travel Market

Baby Boomer Travel Market:

Highly independent and driven by a hunger for knowledge, the over-55s are becoming a crucial target market for travel brands.

 Travel : Baby Boomers : Hospitality
Tourism Decelerated

Tourism Decelerated:

With travellers exhausted by overcrowding, homogenised sights and a sea of smartphones, a counter-movement of slow tourism is gathering...

 Travel : Tourism : Hospitality
Five emerging travel destinations in 2020

Five emerging travel destinations in 2020:

From Red Sea retreats to nomadic Mongolian adventures, in 2020 travellers will journey to these unexpected countries for unique...

 Travel : Tourism : Hospitality
Georgia Travel Market

Georgia Travel Market:

Award-winning hotels, a liberal youth population and sommelier-approved wine tourism are luring culturally curious travellers to the...

 Travel : Tourism : Hospitality
The future of hospitality is contemplative spaces

The future of hospitality is contemplative spaces:

Design Hotels founder Claus Sendlinger on how physical spaces can alter urban consumers’ sense of being in times of haste and...

 Hospitality : Hotels : Travel
Staycation Market

Staycation Market:

With carbon emissions at the forefront of travellers’ minds, a resurgence of the domestic travel market and the high-end staycation is...

 Travel : Hospitality : Sustainability

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E-commerce platform Drizly’s fifth annual Consumer Trend Report has revealed that 26% of US consumers are spending more money on beverages for consumption at home than on going out to bars.

Finance : Food & Drink : Hospitality
Airbnb reflects cost of living concerns with focus on single rooms News

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In the fifth longlist of our 2023 Futures 100 Innovators, we reveal The Future Laboratory’s chosen innovators and change-makers who are set to disrupt the lifestyle categories in 2023 and beyond.

Design : Food & Drink : Retail
Montauk’s Marram hotel launches summer membership programme News

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Travel & Hospitality : Membership : Subscriptions
Luxury book publisher Assouline launches new travel-inspired candle collection News

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French luxury book publisher Assouline is expanding further into the home with a new interior decor line, beginning with a travel-inspired candle collection.

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Stat: Overcrowding and extreme weather hit Europeans’ holiday choices News

Stat: Overcrowding and extreme weather hit Europeans’ holiday choices

New data from the European Travel Commission shows that European travellers have new priorities when it comes to planning their holiday: avoiding overcrowded areas.

Travel & Hospitality : Society : Health & Wellness
New York’s Renwick Hotel offers rain-insured stays News

New York’s Renwick Hotel offers rain-insured stays

The Renwick Hotel in New York has announced that it will offer refunds to guests if it rains during their stay.

Luxury : Travel & Hospitality : Sustainability
Bleisure destination Birch to open a second hotel outside London News

Bleisure destination Birch to open a second hotel outside London

Following the success of its initial lifestyle co-working hotel concept in Cheshunt, UK, Birch will open a second location this spring.

Travel & Hospitality : Work States Futures : What’s Next For Luxury Home Ownership? Nomadism
Singapore certified as a global sustainable destination News

Singapore certified as a global sustainable destination

The city state has been certified as a sustainable destination by Vireo, a GSTC-accredited agency in Italy.

Travel : Hospitality : Sustainability
Air fares across Europe expected to rise sharply News

Air fares across Europe expected to rise sharply

Low supply and high demand in the airline industry are resulting in increases of between 15% and 50% in air fares to and across Europe for summer 2023.

Travel & Hospitality : Airways : Mobility
Stat: Chinese Millennials and Gen Z boost local temple tourism en masse News

Stat: Chinese Millennials and Gen Z boost local temple tourism en masse

A March 2023 study released by Chinese travel platform Ctrip states that one in two temple visitors have been Millennials or Gen Z since February 2023.

Youth : Travel & Hospitality : Society
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