Travel & Hospitality

Hospitality & Travel Industry Trends : Market shifts, microtrends and expert opinions that signal significant change for global travel and hospitality companies and consumers.

Behaviours : Big Ideas

The Destinations Living our Slow Tourism Future

By Holly Friend and Olivia Houghton 27 : 10 : 2021 Travel : Hospitality : Sustainability

Decelerated tourism is rapidly becoming a reality, as destinations adjust their travel marketing and take tactical approaches to protecting their landscapes.

The Destinations Living our Slow Tourism Future

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The Future of Travel Publishing

The Future of Travel Publishing:

New magazine Sablos aims to build an anti-TripAdvisor so travellers can truly eat, drink and live like a local. LS:N Global speaks to...

 Travel : Hospitality : Media
In-transit Retail Innovations

In-transit Retail Innovations:

How do the three Ts – technology, targets and trends – help turn travel time into valuable retail time? LS:N Global talks to Lennard...

 Travel Retail : Airport Futures : Travel & Hospitality
Dining Deluxe

Dining Deluxe:

LS:N Global speaks exclusively to creative agency Construct about crafting experience design for a new era of luxury dining.

 Luxury : Dining Experience : Hotel Experience
State of Luxury: India

State of Luxury: India:

A booming middle class of premium aspirers and the consistent increase of UHNWIs’ wealth strongly establish India as no longer an...

 Luxury : India : Indian Luxury Market
Young Nativists

Young Nativists:

Generation Z are reconnecting with their indigenous roots, seeking communities and travel experiences that preserve ancestral...

 Youth : Travel : Hospitality
Elevating Travel Narratives

Elevating Travel Narratives:

AboundStudio’s founder James Huntly discusses design’s role in creating meaningful brand narratives that reflect travellers’ changing...

 Travel : Design : Hospitality
Targeting Ultra-high-net-worth Individuals on Social Media

Targeting Ultra-high-net-worth Individuals on Social Media:

Social media specialist Lily Power argues that getting digitally social with the 1% is all about exclusivity, authenticity and tapping...

 Luxury : Advertising & Branding : Retail
No-lo Taste Lifts

No-lo Taste Lifts:

Vicky Berry, the European business development manager of global flavouring manufacturer Synergy, explains how the future of no- and...

 Food And Drink : Non Alcoholic Drinks : Flavour Manufacturing
Bleisure Redefined

Bleisure Redefined:

Initially capturing work and leisure fusions for business travellers, the Bleisure concept is now rapidly changing the travel industry.

Travel : Work States : Bleisure
How Travel Retail is Evolving

How Travel Retail is Evolving:

For the travel retail marketplace, Chinese shoppers are still the predominant target customers as they resume overseas trips. We round...

 Retail : Travel : Beauty
Luxury Members’ Club Market

Luxury Members’ Club Market:

In the post-Covid-19 inflationary landscape, affluents are flocking to third spaces to socialise, connect and indulge in lavish...

 Luxury : Travel & Hospitality : Society
Riding the Wave of Surfing Futures

Riding the Wave of Surfing Futures:

A stream of women surfers and newcomers of colour are making the practice mainstream while boosting demand for surf tourism, equipment...

 Travel & Hospitality : Surfing : Sport & Leisure
Latam Afrocentric Itineraries

Latam Afrocentric Itineraries:

A new wave of Afro-Latino travel innovators are focusing on Black narratives in the South American tourism market.

 Travel : Hospitality : Tourism
Luxury Futures 2023 On-demand Webinar

Luxury Futures 2023 On-demand Webinar:

Watch our on-demand event for practical insights, exclusive debates, discussions and an executive summary of sector directions.

 Reports : Events
The Dorchester: Reframing Future Heritage

The Dorchester: Reframing Future Heritage:

London’s The Dorchester has undergone a significant rebranding, rooted in its 1930s inception. We speak exclusively to creative agency...

 Luxury : Hospitality : Design
Future Airport Commerce

Future Airport Commerce:

A new report by Kinetic Consultancy explores how digital enhancements and new concept developments can improve the airport customer...

 Airports : Commerce : Retail
Cruise Ship Market

Cruise Ship Market:

As it navigates post-pandemic travel the cruise industry is redefining its purpose to keep up with travellers’ demands for...

 Cruise : Mobility : Luxury Yacht
Next-level Luxury Pop-ups

Next-level Luxury Pop-ups:

Brands are experimenting with niche campaign moments and product drops via pop-ups – with the aim of better understanding regional and...

 Luxury : Retail : Advertising
Brand-led Immersive Travel

Brand-led Immersive Travel:

What’s next for rarefied, luxury travel? We speak to brand consultant Joel Bartfeld about his new travel platform, Joel Found, and the...

 Travel : Hospitality : Luxury
Leisurewear’s Circular Future

Leisurewear’s Circular Future:

Jun Kamei, founder and CEO of UK-based Amphico, on how material innovation will accelerate the leisure sector’s move to a sustainable...

 Leisure : Sustainability : Materials
Future Forecast 2023: Travel & Hospitality

Future Forecast 2023: Travel & Hospitality:

The future of the travel and hospitality sector is a challenging one, but those brands and services that allow individuals to enjoy the...

 Sustainability : Travel & Hospitality : Luxury
The Longevity Clinic of Tomorrow

The Longevity Clinic of Tomorrow:

Anna Bjurstam, wellness pioneer at hospitality brand Six Senses, discusses how its luxury longevity clinic RoseBar aims to redefine the...

 Health : Wellness : Longevity
Travel-proofing Beauty and Wellness Rituals

Travel-proofing Beauty and Wellness Rituals:

Kate Cervini, CEO and founder of 100mL, discusses how the beauty and wellness sectors can better serve the modern traveller.

 Beauty : Travel & Hospitality : Luxury
Airborne Stays

Airborne Stays:

A new category of travel experiences is taking off and catering for a growing appetite for air-scapism – airborne cruises where the...

 Luxury : Travel & Hospitality : Technology
The Awe Economy

The Awe Economy:

Brands are harnessing the science behind awe to create experiences that invoke wonder and awaken self-transcendence.

 Travel & Hospitality : Design : Architecture
Automotive Accommodation

Automotive Accommodation:

With global car sales in decline, premium automotive brands are entering the property market, using car-branded condos to diversify...

 Mobility : Travel & Hospitality : Luxury
Guilded Luxury

Guilded Luxury:

As the world enters a period of economic downturn, luxury brands are seizing strategies to build long-lasting and enriching...

 Luxury : Travel : Hospitality
Recuperative Tourism Market

Recuperative Tourism Market:

The healthification of the travel and hospitality sector has grown to encompass everything from recovery to medical intervention.

Travel & Hospitality : Luxury : Health & Wellness
Crypto-tels

Crypto-tels:

In a bid to bolster loyalty, appeal to a new demographic and extend market opportunity, hoteliers are diversifying their operations to...

 Hotels : Travel & Hospitality : NFTs
The future of hospitality lies in nurturing local talent

The future of hospitality lies in nurturing local talent:

Harsha L’Acqua, the founder of hospitality training venture Saira Hospitality, explores how the sector is nurturing the next generation...

 Travel : Travel And Hospitality : Tourism
Pet Hospitality

Pet Hospitality:

After the pandemic pet boom, new owners are ready to travel again and looking for animal-friendly spaces to ease their pet-ernal anxiety.

 Pets : Hospitality : Retail
Why Hotels are the Next Frontier for Brands

Why Hotels are the Next Frontier for Brands:

From streetwear hotels to decadent souvenirs, brands across sectors are embedding themselves in hospitality’s long-awaited comeback.

 Hotels : Travel : Tourism
What’s next for luxury home ownership? Nomadism

What’s next for luxury home ownership? Nomadism:

John Andrew Entwistle, founder of premium travel network Wander, envisages a future when people will roam the world for the same price...

 Travel : Hospitality : Luxury
Hotel Bar Market

Hotel Bar Market:

No longer coming second place to the wider hospitality experience, hotel bars are grabbing attention – and spending – by becoming...

 Hotel : Travel : Hospitality
Neo-collectivism

Neo-collectivism:

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of...

 Society : Retail : Workplace
Biomimicry Hotels

Biomimicry Hotels:

Giving back to the land they have historically taken from, these regenerative hotels are being built by their natural environments –...

 Sustainability : Travel & Hospitality : Luxury
How can hotels become community-centric?

How can hotels become community-centric?:

Using a hotel as a moniker for civic infrastructure, Amahra Spence, co-founder of MAIA Group, imagines how hospitality can be reshaped...

 Hospitality : Travel : Leisure
Humanity Hospitality

Humanity Hospitality:

Alternative hospitality networks that prioritise care over profit are emerging in response to the corporatisation of home-sharing models.

 Travel : Hospitality : Hotel
The Airports Bringing Humanity Back into Travel

The Airports Bringing Humanity Back into Travel:

As the travel sector re-invents itself, airports are doing the same. From Kansas to Mexico, these are the aviation hubs elevating...

 Travel : Retail : Airports
Decadence Hotels

Decadence Hotels:

Hedonism is creeping into the hospitality space, as hotels expose the sense of debauchery and self-indulgence that their private...

 Travel : Hospitality : Wellness
Traveltainment Market

Traveltainment Market:

With travel burdened by bureaucracy for too long, brands are designing escapes that seamlessly blend tourism and entertainment to make...

 Travel : Entertainment : Hospitality
The Destinations Living our Slow Tourism Future

The Destinations Living our Slow Tourism Future:

Decelerated tourism is rapidly becoming a reality, as destinations adjust their travel marketing and take tactical approaches to...

 Travel : Hospitality : Sustainability
Travel in 2030: Slow Honeymoons

Travel in 2030: Slow Honeymoons:

In this fictional future scenario, we meet Ming and Hui, a Generation Z couple who are struggling to balance their climate commitments...

 Travel : Sustainability : Carbon Neutral
Data-driven Escapes

Data-driven Escapes:

Designing expertly tailored experiences for travellers, media and technology brands are harnessing their consumer insights to power the...

 Travel : Travel And Hospitality : Technology
Sideline Studios

Sideline Studios:

With the Creator Economy booming, broadcast studios are becoming an essential element in future residential, hospitality and leisure...

 Media : Media And Entertainment : Technology
Can hotels become the towns of the future?

Can hotels become the towns of the future?:

By providing a blueprint for future living, Tara Medina and Andrés Saavedra, co-founders of

Travel : Workplace : Hospitality
Travel Agents Revisited

Travel Agents Revisited:

In a fragmented tourism landscape, people are opting out of complex travel planning and hiring experts to navigate their future trips...

 Travel : Hospitality : Tourism
How to target next-generation leisure-seekers

How to target next-generation leisure-seekers:

Jade Akintola, founder of ITA Leisure, is elevating the outdoor goods market with a brand that lies at the intersection of nature,...

 Travel : Tourism : Leisure
Expat Experiences

Expat Experiences:

As people swap short-term holidays for long-term relocations, travel brands are shifting their focus from tourists to an upcoming influx...

 Travel : Hospitality : Workplace
Explore the next global luxury hotspots

Explore the next global luxury hotspots:

Five global locations are offering fresh opportunities in the inter-Covid era, as luxury brands and high-end hospitality put down...

 Luxury : Covid-19 : Travel
Athletic Tourism Market

Athletic Tourism Market:

Combatting sedentary lifestyles, travel industry leaders are making a play for active travellers by placing sports and fitness at the...

 Travel : Hospitality : Hotel
The patriotic future of Chinese travel

The patriotic future of Chinese travel:

Closed to tourists until 2022, domestic travel is an important engine of growth for China, where travellers are raring to rediscover...

 Travel : China : Tourism
Five Brands Elevating the Outdoor Leisure Market

Five Brands Elevating the Outdoor Leisure Market:

As outdoor activities become more than just an occasional pastime, brands are reviving apparel and equipment with energetic palettes...

 Travel : Leisure : Fashion
Wanderlust Beauty

Wanderlust Beauty:

With consumers itching for escape, the sectors of beauty and travel are intersecting in new ways, tapping into our sunny holiday fantasies.

 Travel : Beauty : Marketing
The future of luxury lies in escapism

The future of luxury lies in escapism:

Author and analyst Erwan Rambourg is positively bullish about what lies ahead for the sector, sharing insights from his latest book,...

 Luxury : Travel : Health & Wellness
Rail Travel Re-ignited

Rail Travel Re-ignited:

As flying shame and a desire for slower travel take root among consumer mindsets, the ease and romanticism of train travel are reviving...

 Travel : Transport : Sustainability
Elastic Architecture

Elastic Architecture:

Environmental crises have led architects to design adaptive buildings that can morph in line with the needs of our communities and planet.

 Architecture : Travel : Sustainability
Building hotels that uplift Black culture

Building hotels that uplift Black culture:

The co-founder and chief innovation officer of Homage, a growing US hotel chain, are centring the Black hospitality experience on rest,...

 Hospitality : Leisure : Music
Black History Travel Market

Black History Travel Market:

Around the world, Black people are using travel experiences as a way to heal from recent traumas and gain new perspectives on their...

 Travel : Tourism : Hospitality
Five future voices of community-first travel

Five future voices of community-first travel:

From Malaysia to Mexico, these innovators are re-establishing the meaning of community and placemaking in an industry devastated by the...

 Travel : Hospitality : Luxury
Post-conscious Travel

Post-conscious Travel:

Sustainable travel has been bastardised. A new wave of innovators are trading in buzzwords to redefine what it means to travel consciously.

 Travel : Hospitality : Tourism
It’s time for a regenerative travel revolution

It’s time for a regenerative travel revolution:

Conscious tourism is no longer enough. Amanda Ho, co-founder of Regenerative Travel, explains why travel brands should adopt a model of...

 Travel : Tourism : Hospitality
Next-gen Camping Market

Next-gen Camping Market:

No longer associated with budget family holidays or seasoned adventurers, the camping experience is evolving, led by new demographics...

 Travel : Tourism : Hospitality
The destinations betting on digital nomad futures

The destinations betting on digital nomad futures:

With the pandemic showing people that they no longer need to work in an office to be productive, countries are now launching visa...

 Travel : Tourism : Workplace
Why hospitality’s success lies in small cities

Why hospitality’s success lies in small cities:

Mario Tricoci, co-founder of Aparium, explains why business is booming at his local-first luxury hotels and why the brand was prepared...

 Hotel : Travel : Luxury
The media-tels merging hospitality with tech

The media-tels merging hospitality with tech:

With the worlds of technology and travel increasingly colliding, media-infused hotels are enhancing services and providing next-gen...

 Hospitality : Travel : Tourism
Anti-travel Airlines

Anti-travel Airlines:

Under pressure to diversify revenue streams, airlines are creating customer experiences that aren’t limited by travel restrictions.

 Travel : Airlines : Tourism
Aerial wants to simplify travel carbon offsetting

Aerial wants to simplify travel carbon offsetting:

Aerial app co-founder Andreas Homer on his ambition to make tracking our travel carbon footprint as intuitive as counting calories or...

 Travel : Sustainability : Hospitality
Scattered Schools

Scattered Schools:

With remote studying the new norm, school is becoming something that is no longer a physical space but a dispersed learning experience.

 Youth : Generation Z : Travel
Wandering Workers

Wandering Workers:

With business travel grounded in 2020, the travel industry is exploring fresh directions in Bleisure and business stays that inspire...

 Travel : Hospitality : Hotel
Ephemeral Hotels

Ephemeral Hotels:

With experience-collecting guests concerned about their travel footprint, hoteliers are now helping to alleviate their worries by...

 Hospitality : Travel : Luxury
Whisper Networks

Whisper Networks:

Luxury brands are focusing on invitation-only, experience-led micro-communities to uphold an aura of exclusivity in the

Luxury : Media : Technology
Omnilux Lifestyles

Omnilux Lifestyles:

The luxury experience of the future will no longer rely on tactile human-to-human moments, but anytime attainment, anywhere in the...

 Luxury : Hospitality : Travel
Neighbourhood Tourism Market

Neighbourhood Tourism Market:

With the hospitality sector forced to accept a long-term drop in tourism, it's turning its attention towards local citizens.

 Travel : Tourism : Hospitality
What’s next for Millennial family travel?

What’s next for Millennial family travel?:

Sara Clemence, co-founder of family travel network The Expedition, explains how nomadic lifestyles could shape the future of...

 Travel : Millennials : Gen Alpha
Sensory Destinations

Sensory Destinations:

As tourism emerges from a period of adversity, marketers are selling the sensorial nature of travel to consumers overwhelmed by screens.

 Travel : Hospitality : Tourism
Chinese Travel Market

Chinese Travel Market:

With Chinese consumers keen to unleash their pent-up spending power, tourism brands are innovating to restore consumer trust in travelling.

 Travel : Tourism : Hospitality
Imagination Travel

Imagination Travel:

The virtual travel market of our post-pandemic future will swap clunky technology and headsets for the power of human imagination.

 Travel : Tourism : Hospitality
Why travel could become a one-trip industry

Why travel could become a one-trip industry:

Yvonne Küpper of FairAway Travel, on travel brands’ sustainable responsibilitis, the impact of Covid-19, and how to avoid greenwashing.

 Travel Experience : Travelling : Tourism
Before & After Travel

Before & After Travel:

Travel and hospitality brands are future-proofing their customer relationships by providing services to elevate the pre- and post-trip...

 Travel : Hospitality : Hotel
Co-mmunity Spaces

Co-mmunity Spaces:

New hospitality spaces are drawing inspiration from co-working and members’ clubs with hybrid offerings that mix work, play and rest...

 Workplace : Society : Hospitality
Romance Travel Reignited

Romance Travel Reignited:

Romantic escapes are undergoing a systemic shift to cater for more fluid relationships, a modern desire for intimacy and heightened...

 Travel : Hospitality : Society
Voyage Apparel

Voyage Apparel:

Clothing and accessories brands are catering for Liberated Luxurians with new collections and services for ever-more peripatetic...

 Luxury : Fashion : Travel
Hoteliers must embrace the rise of non-monogamy

Hoteliers must embrace the rise of non-monogamy:

Retreats for more than two will emerge as people begin to take up multiple relationships or seek connections with various partners.

 Travel : Hospitality : Luxury
Psychedelic Wellness Market

Psychedelic Wellness Market:

Psychedelics are being reframed as the wellness sector explores their transformative potential for mental wellbeing, retreats and...

 Wellness : Travel : Medicine
Togetherness Travel

Togetherness Travel:

With modern families and friends dispersed across the world, people are turning to travel as a way to stay physically connected.

 Travel : Tourism : Hospitality
Baby Boomer Travel Market

Baby Boomer Travel Market:

Highly independent and driven by a hunger for knowledge, the over-55s are becoming a crucial target market for travel brands.

 Travel : Baby Boomers : Hospitality
Tourism Decelerated

Tourism Decelerated:

With travellers exhausted by overcrowding, homogenised sights and a sea of smartphones, a counter-movement of slow tourism is gathering...

 Travel : Tourism : Hospitality
Five emerging travel destinations in 2020

Five emerging travel destinations in 2020:

From Red Sea retreats to nomadic Mongolian adventures, in 2020 travellers will journey to these unexpected countries for unique...

 Travel : Tourism : Hospitality
Georgia Travel Market

Georgia Travel Market:

Award-winning hotels, a liberal youth population and sommelier-approved wine tourism are luring culturally curious travellers to the...

 Travel : Tourism : Hospitality
The future of hospitality is contemplative spaces

The future of hospitality is contemplative spaces:

Design Hotels founder Claus Sendlinger on how physical spaces can alter urban consumers’ sense of being in times of haste and...

 Hospitality : Hotels : Travel
Staycation Market

Staycation Market:

With carbon emissions at the forefront of travellers’ minds, a resurgence of the domestic travel market and the high-end staycation is...

 Travel : Hospitality : Sustainability
What Will 2022 Hold for Travel?

What Will 2022 Hold for Travel?:

From the return of China’s tourism economy to decarbonising the industry, experts made key predictions for 2022 at this year’s World...

 Travel : Hospitality : Sustainability
Five Luxury Hotels Elevating Sleep Tourism

Five Luxury Hotels Elevating Sleep Tourism:

From AI-powered mattresses to in-house sleep specialists, high-end hotels are placing next-generation restorative facilities at the...

 Travel & Hospitality : Luxury : Hotels
Why Hotel Rooms are the Next Retail Frontier

Why Hotel Rooms are the Next Retail Frontier:

Brands are augmenting the guest experience by turning hotel and rentals into immersive storefronts, ushering in a long-awaited revival...

 Travel & Hospitality : Retail : Hotels

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New Ritz-Carlton campaign celebrates transformational travel News

New Ritz-Carlton campaign celebrates transformational travel

The Ritz-Carlton Hotel Co has announced a new international marketing campaign celebrating the transformational power of travel.

Travel : Luxury : Wellness
Futures 100 Innovators : September Futures 100

Futures 100 Innovators : September

In the final longlist of our 2023 Futures 100 Innovators, we reveal The Future Laboratory’s chosen innovators and change-makers who are set to disrupt the lifestyle categories in 2023 and beyond.

Futures 100 Innovators
Delta promotes diversity with Faces of Travel initiative News

Delta promotes diversity with Faces of Travel initiative

Delta Air Lines has launched its Faces of Travel image library, comprising 200 photos and 40 video clips that authentically depict diverse travellers enjoying extraordinary experiences around the world.

Travel & Hospitality : Society : Advertising & Branding
House of Sunny transforms showroom into Airbnb stay for London Fashion Week News

House of Sunny transforms showroom into Airbnb stay for London Fashion Week

House of Sunny, known for its playful textiles and designs, is offering fashion enthusiasts a unique opportunity during London Fashion Week in September 2023.

Fashion : Travel & Hospitality : Retail
Foresight Friday – highlights from Luxury Week News

Foresight Friday – highlights from Luxury Week

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight editor Fiona Harkin captures a few of the highlights from The Future Laboratory and LS:N Global’s Luxury Week (4–8 September).

Luxury : Travel & Hospitality : Society
How have Bleisure lifestyles radically changed the travel industry? News

How have Bleisure lifestyles radically changed the travel industry?

Bleisure, the pandemic-boosted lifestyle shift combining business and leisure travel, has grown in popularity due to businesses maintaining flexible working policies.

Strategy : Travel & Hospitality : The Future Laboratory
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