Travel & Hospitality

Market shifts, microtrends and expert opinions that signal significant change for global travel and hospitality companies and consumers

Behaviours : Markets

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LGBT+ Travel Market

By Maksymilian Fus-Mickiewicz 23 : 01 : 2019 Travel : Hospitality : LGBT

With the growing acceptance of the LGBT+ community around the world, travel and hospitality brands are recognising the opportunity to create safer, more inclusive destinations.

Building hotels that uplift Black culture:

The co-founder and chief innovation officer of Homage, a growing US hotel chain, are centring the Black hospitality experience on rest,...

Hospitality : Leisure : Music

Black History Travel Market:

Around the world, Black people are using travel experiences as a way to heal from recent traumas and gain new perspectives on their...

Travel : Tourism : Hospitality

Five future voices of community-first travel:

From Malaysia to Mexico, these innovators are re-establishing the meaning of community and placemaking in an industry devastated by the...

Travel : Hospitality : Luxury

Post-conscious Travel:

Sustainable travel has been bastardised. A new wave of innovators are trading in buzzwords to redefine what it means to travel consciously.

Travel : Hospitality : Tourism

Inter-Covid Roadmap 2021:

With the Covid-19 vaccine rollout offering a chance to rebuild our societies and economies, a host of new opportunities await brands and...

Covid-19 : Society : Health

It’s time for a regenerative travel revolution:

Conscious tourism is no longer enough. Amanda Ho, co-founder of Regenerative Travel, explains why travel brands should adopt a model of...

Travel : Tourism : Hospitality

Next-gen Camping Market:

No longer associated with budget family holidays or seasoned adventurers, the camping experience is evolving, led by new demographics...

Travel : Tourism : Hospitality

The destinations betting on digital nomad futures:

With the pandemic showing people that they no longer need to work in an office to be productive, countries are now launching visa...

Travel : Tourism : Workplace

Why hospitality’s success lies in small cities:

Mario Tricoci, co-founder of Aparium, explains why business is booming at his local-first luxury hotels and why the brand was prepared...

Hotel : Travel : Luxury

The media-tels merging hospitality with tech:

With the worlds of technology and travel increasingly colliding, media-infused hotels are enhancing services and providing next-gen...

Hospitality : Travel : Tourism

Anti-travel Airlines:

Under pressure to diversify revenue streams, airlines are creating customer experiences that aren’t limited by travel restrictions.

Travel : Airlines : Tourism

Aerial wants to simplify travel carbon offsetting:

Aerial app co-founder Andreas Homer on his ambition to make tracking our travel carbon footprint as intuitive as counting calories or...

Travel : Sustainability : Hospitality

Scattered Schools:

With remote studying the new norm, school is becoming something that is no longer a physical space but a dispersed learning experience.

Youth : Generation Z : Travel

Wandering Workers:

With business travel grounded in 2020, the travel industry is exploring fresh directions in Bleisure and business stays that inspire...

Travel : Hospitality : Hotel

Ephemeral Hotels:

With experience-collecting guests concerned about their travel footprint, hoteliers are now helping to alleviate their worries by...

Hospitality : Travel : Luxury

Whisper Networks:

Luxury brands are focusing on invitation-only, experience-led micro-communities to uphold an aura of exclusivity in the

Luxury : Media : Technology

Omnilux Lifestyles:

The luxury experience of the future will no longer rely on tactile human-to-human moments, but anytime attainment, anywhere in the...

Luxury : Hospitality : Travel

Neighbourhood Tourism Market:

With the hospitality sector forced to accept a long-term drop in tourism, it's turning its attention towards local citizens.

Travel : Tourism : Hospitality

What’s next for Millennial family travel?:

Sara Clemence, co-founder of family travel network The Expedition, explains how nomadic lifestyles could shape the future of...

Travel : Millennials : Gen Alpha

Sensory Destinations:

As tourism emerges from a period of adversity, marketers are selling the sensorial nature of travel to consumers overwhelmed by screens.

Travel : Hospitality : Tourism

Chinese Travel Market:

With Chinese consumers keen to unleash their pent-up spending power, tourism brands are innovating to restore consumer trust in travelling.

Travel : Tourism : Hospitality

Inter-Covid hospitality:

Amid a tourism drought, hotels are repurposing their vacant rooms to cater for consumers seeking shelter, safety and privacy.

Hospitality : Travel : Health

Pandemic Dining Market:

As they respond to the coronavirus, restaurateurs have an opportunity to redesign future dining spaces and reclaim their role in the...

Restaurants : Covid-19 : Food & Drink

Anti-social Sanctuaries:

Reclaiming their liberation, affluent consumers are paying a premium for travel and dining services that promise total seclusion.

Luxury : Hospitality : Travel

Imagination Travel:

The virtual travel market of our post-pandemic future will swap clunky technology and headsets for the power of human imagination.

Travel : Tourism : Hospitality

A home-sharing revolution for a post-Covid world:

Martin Rosengaard, co-founder of Human Hotel, on how inner-city adventures and serendipitous home-sharing will shape post-pandemic travel.

Travel : Hospitality : Tourism

Four ways travel brands can become pandemic-proof:

With the tourism industry on pause for the foreseeable future, explore four strategies to help travel and hospitality brands survive...

Travel : Hospitality : Covid-19

The State of Luxury: Vietnam:

With a burgeoning affluent middle class, Vietnam is entering a new era of luxury, bolstered by high-end developments and experience-led...

Luxury : Travel : Retail

The Covid-19 pandemic will reshape travel as we know it:

Travel has become meaningless. Now, the Covid-19 pandemic has granted travel brands an opportunity to contemplate – and moralise –...

Travel : Hospitality : Covid-19

Webinar: Covid-19 Future Planning:

A 30-minute webinar examining the pandemic’s impact across key sectors, and the steps to future-proof strategies for your organisation...

Society : Covid-19 : Retail

Covid-19 Contingency Planning:

Learn the immediate impacts of Covid-19 across key sectors, and discover best-in-class case studies and future considerations for your...

Covid-19 : Society : Health

Why travel could become a one-trip industry:

Yvonne Küpper of FairAway Travel, on travel brands’ sustainable responsibilitis, the impact of Covid-19, and how to avoid greenwashing.

Travel Experience : Travelling : Tourism

Before & After Travel:

Travel and hospitality brands are future-proofing their customer relationships by providing services to elevate the pre- and post-trip...

Travel : Hospitality : Hotel

Co-mmunity Spaces:

New hospitality spaces are drawing inspiration from co-working and members’ clubs with hybrid offerings that mix work, play and rest...

Workplace : Society : Hospitality

Romance Travel Reignited:

Romantic escapes are undergoing a systemic shift to cater for more fluid relationships, a modern desire for intimacy and heightened...

Travel : Hospitality : Society

Voyage Apparel:

Clothing and accessories brands are catering for Liberated Luxurians with new collections and services for ever-more peripatetic...

Luxury : Fashion : Travel

Hoteliers must embrace the rise of non-monogamy:

Retreats for more than two will emerge as people begin to take up multiple relationships or seek connections with various partners.

Travel : Hospitality : Luxury

How to engage the Chinese travellers of tomorrow:

Will Zhuang, Chinese ambassador for VisitYork and VisitLeeds, on how brands are re-imagining British culture for a new generation of...

Food : Travel : Tourism

Psychedelic Wellness Market:

Psychedelics are being reframed as the wellness sector explores their transformative potential for mental wellbeing, retreats and...

Wellness : Travel : Medicine

Togetherness Travel:

With modern families and friends dispersed across the world, people are turning to travel as a way to stay physically connected.

Travel : Tourism : Hospitality

Young Nativists:

Generation Z are reconnecting with their indigenous roots, seeking communities and travel experiences that preserve ancestral...

Youth : Travel : Hospitality

Baby Boomer Travel Market:

Highly independent and driven by a hunger for knowledge, the over-55s are becoming a crucial target market for travel brands.

Travel : Baby Boomers : Hospitality

Tourism Decelerated:

With travellers exhausted by overcrowding, homogenised sights and a sea of smartphones, a counter-movement of slow tourism is gathering...

Travel : Tourism : Hospitality

Five emerging travel destinations in 2020:

From Red Sea retreats to nomadic Mongolian adventures, in 2020 travellers will journey to these unexpected countries for unique...

Travel : Tourism : Hospitality

Georgia Travel Market:

Award-winning hotels, a liberal youth population and sommelier-approved wine tourism are luring culturally curious travellers to the...

Travel : Tourism : Hospitality

The future of hospitality is contemplative spaces:

Design Hotels founder Claus Sendlinger on how physical spaces can alter urban consumers’ sense of being in times of haste and...

Hospitality : Hotels : Travel

Staycation Market:

With carbon emissions at the forefront of travellers’ minds, a resurgence of the domestic travel market and the high-end staycation is...

Travel : Hospitality : Sustainability

Liberation Luxury:

As global wealth fluctuates, a new mindset is emerging centred on curiosity, flexibility and footloose living. In order to meet these...

Luxury : Travel : Hospitality

Eco Clubs:

Eco-anxious clubbers are inspiring venue owners and festivals to consider cleaner, more sustainable practices to protect the environment.

Travel : Sustainability : Leisure

Brand Innovation Debrief: KLM:

With the launch of its in-house innovation hub, KLM is taking a leading role in shaping the future of sustainable, connected travel.

Travel : Sustainability : Tourism

Eco-tel Evolution:

Government policies are driving a new wave of environmental initiatives at high-end hotels, working to offset their impact while...

Hotels : Travel : Sustainability

The rise of eco-conscious luxury hotels:

Inge van Weert, general manager at QO Amsterdam, explores how sustainable stays are fast becoming a luxury status symbol.

Hospitality : Travel : Tourism

e-tourism:

Travel and hospitality brands are levelling up their services to embrace the thrills, sights and sounds of competitive gaming.

Travel : Hospitality : Tourism

Neighbourhood hotels:

Liran Wizman, founder of Europe Hotels Private Collection, examines how luxury hotels can avoid exacerbating over-tourism by engaging...

Hospitality : Hotel : Travel

Inclusive Nomadism:

Remote and co-working is becoming more inclusive, driven by initiatives focused on community, access and career development.

Technology : Workplace : Travel

Gourmet Getaways:

Chefs are venturing into high-end hospitality, opening B&Bs that promise not only Michelin star-worthy food but immersion into their...

Food : Hospitality : Outdoors

The Elevated Outdoors:

Affluent consumers are swapping safaris and skiing for extreme outdoor experiences, turning to luxury brands to help boost their resilience.

Luxury : Fashion : Travel

Back to basics: the future of luxury retreats:

Dervla Louli Musgrave, founder of luxury booking portal Compare Retreats, on the desire for solo travel, silence and the opportunity for...

Wellness : Travel : Luxury

Meet the Generation Z anti-tourists changing travel:

Sam Blenkinsopp, co-founder of youth-driven travel collective Trippin, explains why brands must shape a new narrative around Generation...

Youth : Travel : Hospitality

Serendipity Hotels:

Luxury hotels, well versed in anonymity, are inviting guests to leave their inhibitions at the check-in desk and embark on chance...

Hospitality : Luxury : Travel

Literary Hospitality:

Increasing the provision of the printed page is fast usurping the large in-room flat screen as smart hoteliers’ core entertainment offer.

Hospitality : Travel : Luxury

LGBT+ Travel Market:

With the growing acceptance of the LGBT+ community around the world, travel and hospitality brands are recognising the opportunity to...

Travel : Hospitality : LGBT

The new rules of affluent Chinese travel:

With 100m new outbound Chinese tourists forecast in the next decade, travel brands will witness a seismic shift in their quest for...

China : Travel : Hospitality

Supercar Clubs:

As car ownership dwindles, luxury consumers with a passion for rare vehicles are turning to hyper-exclusive car...

Automotive : Luxury : Hospitality

Repurposed Resorts:

With rural villages becoming vacant and city homes lying empty, hoteliers are turning empty buildings into tourism opportunities.

Hospitality : Travel : Architecture

The State of Luxury: Poland:

As the country recovers from the global economic crisis, Poland’s emerging middle class are using luxury goods and services to signify...

Luxury : Retail : Hospitality

Life House is a Silicon Valley-backed luxury hotel:

Co-founder and CEO Rami Zeidan on how this nascent technology-driven hotel chain will unite guests and locals to create a community...

Luxury : Travel : Technology

Empowered Travel:

In an industry tainted by colonial roots, travel brands are shifting their priorities towards the empowerment and rights of indigenous...

Travel : Hospitality : Culture

John Pawson on the future of luxury hotel design:

The British architect on his recent project The Jaffa hotel, and why clarity and simplicity will shape the future of luxury hospitality.

Architecture : Hotels : Luxury Hotels

Why do consumers only pay lip service to sustainable tourism?:

Kathleen Ahamed-Broadhurst of sustainable tourism development firm EplerWood on the need for new metrics to help consumers make greener...

Travel : Sustainability : Tourism

How voice interfaces are transforming hospitality:

In-room AI assistants are allowing hoteliers to provide guests with a more personal experience, while boosting internal efficiency.

Hospitality : Travel : Artificial Intelligence

Why we travel – and maybe why we shouldn’t:

Next time a consumer has the impulse to travel, they should think twice about their reasons why, and their impact, says Bani Amor.

Travel : Culture : Spirituality

Designing a hotel for single parents:

Co-founder of architecture firm NOA* Stefan Rier and interior designer Joanna Lehnis explain why the hospitality sector needs to...

Travel : Hospitality : Travel & Hospitality Futures

The future of airport retail is hyper-personalisation:

With vast amounts of passenger data tied up in boarding passes, let’s use it to transform the airport retail experience, says Lee...

Airport Retail : Duty Free : Customer Data

Hotel Toiletries Upgraded:

Faced with concern over plastic waste and the need to cater for a diverse range of guests, hotels are re-evaluating their complimentary...

Travel : Hospitality : Beauty

Hospitality Fitness Market:

Reluctant to abandon the fitness regimes that have become such an integral part of everyday life, gym enthusiasts are seeking...

Travel : Hospitality : Wellness

How private aviation is broadening its appeal:

No longer the preserve of the billionaire set, private aviation is presenting new opportunities for both brands and aspirational luxury...

Travel : Luxury : Retail

Children’s Travel Market:

Modern travel brands are going above and beyond to ensure children are entertained on holiday.

Travel : Hospitality : Luxury

Top-tier Terminals:

Companies are embedding luxury services into airports to ease the limbo of waiting for flights.

Luxury : Travel : Hospitality

Connecting Clubs:

In an age of peripatetic living, digital nomads are seeking meaningful experiences and co-living spaces that foster real-life...

Travel : Hospitality : Luxury

Polar Travel Market:

A rise in accessibility to the Arctic and Antarctica is offering consumers new ways to experience the polar regions, with innovative...

Travel : Hospitality : Luxury

Why hotels must do more for disabled guests:

Bespoke Hotels Group co-founder and chairman Robin Sheppard on making hotels aesthetically creative and inclusive for disabled people.

Travel : Hospitality : Interiors

How cities can beat over-tourism:

In order to reverse tourism disparity and protect heritage sites, governments are taking back control.

Travel : Hospitality : Tourism

Bed and Beverages:

A new type of hotel is emerging where alcohol is not confined to the bar, but is at the core of the hospitality experience.

Travel : Hospitality : Drinks

What happened to the serendipity of Airbnb?:

With its push into the mainstream market, Airbnb risks losing the very elements of home-sharing that led to its success.

Hospitality : Travel : Luxury

Georgia’s post-Soviet future as a luxury travel destination:

Serdar Kutucu, executive vice-president of brand and strategy at Design Hotels, highlights the luxury potential of the Eurasian country.

Luxury : Travel : Hospitality

Does Pepper the robot represent the dawn of hospitality bots?:

Jonathan Boiria from Softbank Robotics discusses how its robot Pepper will infiltrate the West.

Hospitality : Travel : Technology

Wellness Tourism:

Hotels are offering new ways of supporting guests’ wellbeing beyond the traditional spa treatment.

Wellness : Travel : Hospitality

Snøhetta on the opportunities for eco-hospitality in the Arctic:

Zenul Khan, Snøhetta's senior architect, discusses the studio’s Svart hotel and designing sustainably for extreme environments.

Hospitality : Travel : Luxury

Millennial Family Travel Market:

As more and more Millennials enter parenthood, they are not giving up on their thirst for travel or their desire for sustainable...

Travel : Hospitality : Family

Are vegan cruises a moral and environmental oxymoron?:

The growing popularity of cruise ship holidays among consumers looking to visit areas of natural beauty will have a negative impact on...

Travel : Food And Drink : Sustainability

Room Service Revitalised:

To win over today’s travellers and compete with Airbnb, hotels are re-assessing the functionality, flavours and frills of...

Hospitality : Travel : Food

Chinese Duty-free Retail Market:

Chinese tourists’ passion for duty-free shopping is making Asia-Pacific the engine of growth for the travel-retail sector.

Retail : Travel : Luxury

Stripped-back Hospitality:

Luxury hotels are paring back superfluous services and features in the hope of offering a more streamlined experience.

Luxury : Hospitality : Travel

South Africa Travel Market:

As tourism in South Africa booms, a rise in the number of African travellers and of companies bringing about positive social change is...

Travel : Hospitality : Luxury

How robots are transforming the travel and hospitality sectors:

Service robots are appearing in a range of contexts from airport departure lounges to restaurants and hotels.

Hospitality : Travel : Technology

George Ritzer on the McDisneyisation of tourism:

The sociologist discusses how travel has succumbed to control, predictability and the wrath of McDonald’s.

Travel : Hospitality : Placemaking

Brandlords:

As our relationships with brands become increasingly intimate, future-facing businesses will expand their luxury services by offering...

Luxury : Hospitality : Architecture

Liberal Leisure Havens:

As political divides widen and people increasingly vote with their wallets, a new wave of liberal hoteliers are offering hospitality...

Hospitality : Travel : Politics

Emerging Youth Travel Market:

Emerging economies with youth populations eager to explore new territories will radically transform the travel and hospitality sector.

Travel : Youth : Hospitality

Members’ Club Market:

The growth of the premium co-working sector is transforming members’ clubs.

Hospitality : Work : Luxury

Brand Innovation Debrief: Airbnb:

Airbnb's latest initiatives show the multitude of ways in which the company is embedding itself into people’s everyday lives, from...

Travel : Hospitality : Architecture

Experience-collectors:

Luxury travel experiences are becoming the new collectors’ items – and the less accessible they are the more aspirational they are for...

Luxury : Travel : Hospitality

Activism Dining:

Food is now being used not only as a way to understand other cultures, but as a form of resistance against a backdrop of political unrest.

Food : Drinks : Activism

Tom Marchant on getting off the tourist trail:

The co-founder of luxury travel agency Black Tomato on excessive tourism, competing with the internet and his brand’s move into wellness.

Travel : Hospitality : Luxury

Conscious Tourism Market:

Brands are increasingly using travel to promote inclusivity and sustainability, especially in emerging economies.

Travel : Hospitality : Community

Saudi Arabia Travel Market:

Under the guidance of a forward-thinking Millennial Crown Prince, the fifth largest country in Asia is opening up to tourism.

Travel : Hospitality : Luxury

How extreme escapism has moved into hospitality:

Travel and hospitality innovators are tapping into the experiential nature of immersive theatre to offer next-level escapism.

Travel & Hospitality : Luxury : Experience

Sleep Easy Travel:

There is a new focus on sleep in the travel market as consumers look to avoid stress, fatigue and jet lag.

Travel : Hospitality : Luxury

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Black Tomato is curating fairytale travel experiences

Bespoke travel platform Black Tomato is inviting families to immerse themselves in getaways inspired by children’s stories.

Travel : Immersive Experience : Luxury

Micro Trends

Elastic Architecture

Environmental crises have led architects to design adaptive buildings that can morph in line with the needs of our communities and planet.

Architecture : Travel : Sustainability

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A regenerative bar building booze from food waste

With a zero-waste policy, Australian bar Re serves as a blueprint for how bars can operate in the future.

Food : Drink : Sustainability

Webinars

Inter-Covid Roadmap 2021 Webinar

One year on from the first European lockdowns, this webinar looks at what new opportunities await global brands and businesses in the inter-Covid era.

Covid-19 : Society : Health

Webinars

Future Forecast 2021 Webinar

Explore how Covid-19, climate change, politics and social movements will force us to re-imagine the fabric of our societies, relationships and economies.

Society : Report : Covid-19

Webinars

Luxury & Hospitality Webinar: Trends Rising 2020

We plot the seven key trends for 2021, from consumers seeking community-oriented spaces to slower travel and the refashioning of heritage brands.

Luxury : Hospitality : Travel

Webinars

Luxury & Hospitality Webinar: Omnilux Lifestyles

With Covid-19 causing major ramifications for the luxury and hospitality sectors, brands and businesses are reassessing their priorities.

Luxury : Hospitality : Travel

Webinars

Covid-19 Future Planning 2020 Webinar

Learn about the immediate impacts of Covid-19 across key sectors, and discover best-in-class case studies and future considerations for your organisation.

Society : Covid-19

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Aero lets luxurians safely take flight again

Aero is a luxury semi-private jet service offering a safe and exclusive form of travel in the inter-Covid period.

Travel & Hospitality : Luxury : Mobility

News

Automotive design drives Bentley’s residences

Car retailer Bentley is opening its first branded residential tower in Miami, translating automotive design into a liveable environment.

Travel : Hospitality : Mobility

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Audi test drives hotels as dealership destinations

Car brand Audi is partnering with hotel chain 1 Hotels to offer test drives to guests while on holiday.

Retail : Travel : Hospitality

News

Orbitz champions confident LGBT+ travel

Travel platform Orbitz is expanding its inclusivity efforts through its latest campaign, designed to inspire LGBT+ consumers to travel with confidence.

Travel : Hospitality : LGBTQ+

News

Four Seasons’ phygital meetings connect global attendees

International hotel chain Four Seasons is enhancing meeting and event experiences for its guests, catering for both in-person and remote attendees.

Travel : Hospitality : Hotel

News

Airbnb gets inclusive with neurodiverse virtual experiences

Online travel platform Airbnb is expanding its virtual experiences to cater for the needs of neurodiverse guests.

Virtual : Travel : Hospitality

News

Jeep’s far-flung office for wandering workers

Car brand Jeep is encouraging Australians to experience remote working in an off-grid, purpose-built home office.

Mobility : Travel & Hospitality : Workplace

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