Travel & Hospitality

Market shifts, microtrends and expert opinions that signal significant change for global travel and hospitality companies and consumers.

News 24.09.2018

Need to Know

The potential for unbranded liqueurs, football clubs target female fans and Africa’s booming population.

Grindr is tackling discrimination in queer dating

Kindr Grindr

US – The LGBTQ dating app has launched an initiative called Kindr which hopes to foster a more inclusive online environment.

The platform’s issues with discriminatory behaviour has become widely known. ‘Sexual racism, transphobia, fat and femme shaming and further forms of othering are pervasive problems in the LGBTQ community,’ says Landen Zumwalt, head of communications at Grindr.

In order to address these problems, the Kindr campaign is built around new community guidelines, stricter enforcement policies and videos that showcase some of users’ negative experiences. As a leader in the gay dating space, Zumwalt believes that Grindr has a responsibility to set the standard for the broader queer community and provoke change both online and offline.

Chauvinistic behaviour can also affect communities that were created as a safe space. Kindr showcases how these platforms can take responsibility to educate their users.

This bar creates homemade cocktail ingredients

The Wolves, Los Angeles The Wolves, Los Angeles
The Wolves, Los Angeles The Wolves, Los Angeles

Los Angeles – The Wolves is a new bar by Kevin Lee that creates its own vermouth, amaro, liqueurs and bitters.

While bartenders have been known to experiment with their own spirits, they tend to rely on branded products such as Campari and Martini & Rossi when it comes to ingredients such as bitters and vermouth. The Wolves is changing this by using local spices, herbs and botanicals to create ingredients that put a Southern Californian spin on the mass-produced European originals.

When mixed with Lee’s concoctions, the resulting cocktails feature flavours such as seaweed bitters, Korean pear vermouth and carrot liqueur. Hyper-local ingredients are one of the concepts we’ll be exploring at our upcoming Food & Drink Futures Forum.

Football clubs are offering free sanitary products

UK – Brighton has become the first Premier League football club to provide female fans with free feminine hygiene products.

The decision follows the launch of the On the Ball campaign, which was launched by students in Scotland in the hope of increasing the visibility of female football fans. The initiative has so far been picked up by 13 clubs, but Brighton represents the first Premier League team to pledge involvement.

As women make up more than a quarter of Premier League fans, according to the BBC, the women behind the campaign believe it’s time for football clubs to acknowledge this audience, and providing free sanitary products is an important step.

Brands are increasing visibility of female athletes in order to champion a Female Future. When football clubs overlook young female fans, they are missing out on an increasingly significant demographic.

Blood Normal by Bodyform and Dessù, UK. Photography by Elodie Daguin

Designing a feminist board game for Mexico

Valfre Loteria Stationary Game, Mexico Valfre Loteria Stationary Game, Mexico
Valfre Loteria Stationary Game, Mexico Valfre Loteria Stationary Game, Mexico

Mexico – The traditional family board game Lotería has been given a female-focused rebrand for 2018.

Feminist artist Ilse Valfré has released a modern version of game, which is a staple in many Central American households, adorned with pieces of original artwork. Valfré’s brand, which sells apparel, accessories and gifts, is known for its playful illustrations of women.

Her signature characters now replace the numbers in a special edition of the Lotería board game, which has been likened to bingo. By upgrading the game for a new generation, Valfré hopes to increase the lifespan of a Mexican tradition.

Similarly, in the UK, the Girl Guides was rebranded in order to better reflect the values of young females today and continue its relevance for years to come.

Stat: Africa’s youth population is due to skyrocket

A theme discussed in the latest global survey by the Gates Foundation is the booming African population. Of the four billion more people born by the end of the century, three billion will be born in the continent.

This leads to various challenges for Africa’s infrastructure. ‘Africa must almost quadruple its agricultural productivity to feed itself. That’s very daunting,’ says Bill Gates. The Foundation also found that three waves of poverty reduction in China, India and Sub-Saharan Africa have lifted more than a billion people out of extreme poverty.

While Africa is already the youngest continent on Earth, businesses must prepare for even more extreme growth among African youth. Read our Emerging Youth: Nigeria market to learn more about the continent’s most populous country.

Thought-starter: Why clarity matters in luxury hospitality

British architect John Pawson discusses his recent project The Jaffa hotel in Tel Aviv, and why simplicity will shape the future of luxury hospitality.

Pawson was tasked with creating a space that was sensitive to the diversity of Jaffa, a neighbourhood home to Arabs, Jews and Christians.

‘As a result, the work on the hotel itself took some time to complete, dictated by the fact that there are so many different levels of history. Every time we uncovered one layer – for example, there is a Saracen-era wall running through the middle of the space – a different historian needed to be engaged, in particular because of conservation laws.’

The design of the hotel was also inspired by the surrounding area. ‘We drew from local, not necessarily obvious things, such as the walls around the space. We photographed the walls of Jaffa and then we stretched them to create this almost stripy wallpaper,’ he says. ‘All the objects around the hotel were sourced by either Aby [Rosen] or my team, to reflect where we were, but also as a modern take on it rather than a clichéd one.’

Read the full Q&A with John Pawson here.

The Jaffa, Tel Aviv, photography by Amit Geron
Guochao Wellness

Markets

Guochao Wellness

The Chinese luxury wellness sector has shifted gears by embracing the ‘national trend’ of Guochao, offering authentic cultural experiences and C-be...
China : Guochao : Luxury
Skiing’s New Frontiers

Big Ideas

Skiing’s New Frontiers

Amid shifting snowfall patterns, the next generation of global ski destinations is emerging in unexpected locations, challenging traditional alpine...
Skiing : Climate Crisis : Travel
How Climate Change is Re-routing Travel

Viewpoints

How Climate Change is Re-routing Travel

New destinations, off-peak travel times and safety concerns are the new normal for travellers. Players in the sector must adapt accordingly, or the...
Sustainability : Travel & Hospitality : Society
Podcast: Dr Susanne Etti on the Reality of a Carbon Footprint

Podcasts

Podcast: Dr Susanne Etti on the Reality of a Carbon Footprint

In our latest Back to the F**kture podcast, Dr Susanne Etti talks carbon labelling and more collaborative and constructive ways to tackle the clima...
Podcast : Back To The F**kture : Sustainability
Five Luxury Leisure Pop-Ups

Big Ideas

Five Luxury Leisure Pop-Ups

As the personal luxury goods market rebounds and consumers continue to seek out experiences across travel, leisure and dining, luxury brands are di...
Luxury : Travel & Hospitality : Retail
Sports Tourism Market

Markets

Sports Tourism Market

There’s an increasing demand for performance-enhancing and remedial holidays catering for fitness and sport enthusiasts who want professional, best...
Sports : Wellness : Entertainment
Urban Bathing

Big Ideas

Urban Bathing

An ancient ritual with a firm place in many cultures, communal bathing is undergoing a revival in urban areas.
Wellness : Health : Bathing
Destination Debrief: Hainan

Big Ideas

Destination Debrief: Hainan

China’s Hawaii has turned its tropical forests and pristine beaches into a destination for both local and global luxury consumers seeking an authen...
China : Hainan Island : Hainan
Future Forecast 2024: Travel & Hospitality

Micro Trends

Future Forecast 2024: Travel & Hospitality

2023 was a remarkable year for travel. The post-pandemic ‘revenge travel’ phenomenon shot to new heights as global travellers spent unprecedented a...
Travel : Hospitality : Luxury
Urban Blue Spaces

Viewpoints

Urban Blue Spaces

Ahead of the opening of the UK’s first city-based wellness resort, Therme UK CEO David Russell tells LS:N Global about the company’s vision for wor...
Wellness : Water : Future City
Five Airlines Uplifting In-flight Wellness

Big Ideas

Five Airlines Uplifting In-flight Wellness

Airlines are reviving luxury air travel, transforming the in-flight experience from exhausting to enriching and bringing wellness to 40,000 feet.
Travel : Hospitality : Wellness
Podcast: Peter Cole on the Future of Membership Clubs

Podcasts

Podcast: Peter Cole on the Future of Membership Clubs

As private membership clubs try to regain their privacy and mojo, on this week’s Back to the F**kture podcast The Future Laboratory’s co-founder Ma...
Podcast : Back To The F**kture : Luxury
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more