Linking marketing to sales through new social media strategies was a key talking point at this year’s WWD Retail 20/20 Forum.
From its potential as a tool to promote brand transparency to the integration of Buy Now buttons, brands are tapping into the lucrative live-stream market.
In today’s daily digest: Airbnb becomes a landlord, Marks &...
taking the idea of the dollar store online to the...
cryptocurrencies edge into the mainstream, more and more brands are looking to them as a means to tap into the rewards and incentives market, worth £243bn ($320bn, €272bn), according to Gatcoin.