My word: Phone app teaches children to read2013:01:22
By Peter Firth
Las Vegas – Sesame Workshop, the non-profit-making educational organisation behind Sesame Street, has teamed up with 3G and mobile technology provider Qualcomm to create Big Bird’s Words, a smartphone app that teaches young children how to read.
Powered by new technology by Qualcomm, the app uses a ‘word-a-scope’, which recognises any printed word that the child points at. The app asks the child to pick a word using an image that depicts it. The child then has to find the word in the real world using the word-a-scope.
‘We designed the app with three- to five-year-olds in mind,’ says Carla Riney, director of product management at Qualcomm. ‘We had to design the app in such a way that it is intuitive for children, and make the graphics work with how they hold the phone.’
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