London – Encouraging readers to engage with the unfamiliar, a new arts journal places content before contributor names. With so many magazines now reliant upon big names in fashion and design to sell copies, Monika, whose tagline reads ‘It’s about what is said’, takes a stand against the branding of contributing writers, whether famous or less so.
Stories in the magazine are unattributed, ensuring anonymity for the writers, and encouraging readers to explore the magazine fully rather than skip to the bits written by a familiar name. As many print magazines struggle to cope with a drop-off in advertising while the internet offers reams of free information, we’re seeing a reinvention in the publishing industry. Monika’s mission takes away the stardom of its writers, and makes readers focus much more on the quality of writing. Plus, it’s not bad to look at, either.