Mini Munich, Dear Design, Barcelona Mini Munich, Dear Design, Barcelona
Mini Munich, Dear Design, Barcelona Mini Munich, Dear Design, Barcelona
Mini Munich, Dear Design, Barcelona Mini Munich, Dear Design, Barcelona

Out of this world: Shoe brand shows space craft

27 : 05 : 2012 Advertising : 2013 : Promotion

Spain – Children’s footwear brand “Munich”:HTTP://MUNICH.ES has come up with a novel design concept for its new children’s store Mini Munich. Teaming up with Barcelona-based design company Dear Design, the brand created the 376-square-feet store to emulate the inside of a spaceship, complete with futuristic white curved shelving, and ‘windows’ with synchronised video screens that display shots of planet earth and the solar system – as if the store is a spaceship orbiting the world.

‘Our aim [was] to transport children to a new imaginary world,’ says Eric Dufourd of Dear Design about the project, situated at Barcelona shopping outlet La Roca Village.

This is a great example of a theatrical, immersive in-store experience to engage consumers and add interest to the bricks-and-mortar format. LS:N Global explores in-store design extensively in its Tomorrow Store macrotrend.