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Costume National Flagship Store, Tokyo Costume National Flagship Store, Tokyo
Costume National Flagship Store, Tokyo Costume National Flagship Store, Tokyo
Costume National Flagship Store, Tokyo Costume National Flagship Store, Tokyo

Clear vision: See-through fashion goes on show

06 : 09 : 2011 Experiential : Polyester Ribbon : Costume National: 25 Years

Tokyo – Italian fashion brand Costume National has opened a new flagship store that is also home to an exhibition called Costume National: 25 Years.

The exhibition space, created by designer Ryuji Nakamura, uses 4,000m of polyester ribbon. This functions like a lenticular print, appearing translucent or opaque depending on where the visitor stands.

The result is that visitors can see only one piece at a time, highlighting the various styles the brand has created over the years.

For more examples of how architecture and design can guide people through experiences and prevent information overload, read our Choice Architecture micro trend.