Pick ’n’ mix: Magazine shakes up fashion2010:10:05
Words: M. Astella Saw
Visuals: Thomas Rees
London – Bringing together high and low, new and old, a new fashion magazine styles another twist into the mix: editorial and retail. The latest in the Magtailing trend, UpStyler mixes high-street fashions with vintage picks, charity shop finds and one-off pieces by independent designers. Interactive fashion spreads on the magazine’s online edition enable readers to click to buy featured items from e-retailers, online brand boutiques or UpStyler’s own retail outlet.
For our style- and budget-savvy No-Frills Affluents – and the many post-recession consumers looking past the high street for new options – things are looking up.