New York – An ‘anti-souvenir’ shop has opened in the lobby of boutique hotelier Ace Hotel.
The No.8a is the latest initiative from the Manhattan hotel, in collaboration with Brian Janusiak and Elizabeth Beer, the founders of leading New York fashion retailer Project No.8.
Guests will be able to choose from an eclectic selection of ‘anti-souvenirs’, including Krink graffiti markers, Statue of Liberty nightlights and hard-candy soft pretzels by artisanal candy shop Papabubble.
As LS:N Global reported in February, Ace has also teamed up with retailer Opening Ceremony.
Ace Hotel is the hospitality-industry benchmark for smart brand collaborations, as we demonstrate in our Innovate case study on the hotel group.