Todos Santos, Mexico – A website combines the online experience with real world locations.
The Mexíco via Pacífico site, for Pacífico beer, consists of webcams pointing to murals painted across the US and Mexico. The murals are filmed and streamed 24 hours a day, and each represents a different section of the website. Consumers are encouraged to visit the website and offline locations to create a live experience.
For more on how the offline and online are merging and how events are becoming more important for brands, look out for our forthcoming Conviviality Culture report.