Global – Campaigns that can only be accessed in particular places enable a form of digital magic not accessible through the click of a mouse.
- Geo Quests use geo-tagging to embed digital content in the physical world
- People must travel to access the content, turning a passive experience into an active adventure
No more sedentary browsing – digital media is up and wandering.
From Swedish
‘We want to encourage people to get outdoors and experience places and areas they haven’t been to before,’ Jeanette Francke, PR and campaign manager at Peak Performance, tells LS:N Global.
The Big Picture: For more on the potential of Geo Quests, read our latest microtrend.